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Keap platform (starting at)$299/mo
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All Keap Plans & Pricing

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Keap platform (starting at)

  • 1,500 contacts included
  • 2 user licenses
  • CRM with drag-and-drop sales pipeline
  • Marketing automation with AI assistants
  • Email marketing (broadcast and automated)
  • SMS marketing (500 messages included)
  • 100 voice minutes included
  • Landing pages and web forms
  • Payment processing (Keap Pay or third-party)
  • Invoicing and e-commerce
  • Appointment scheduling
  • Advanced reporting and analytics
  • Mobile app (iOS and Android)
  • Integrations with 2,500+ apps
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At a glance

List price by tier (annualized, per license)

Per-license list price across Keap's plans, annualized. Custom-priced tiers show a hatched bar.

Keap platform (starting at)$3.6K/yr
Real-world benchmark

Buyers actually pay a median of $1.2K/yr for Keap contracts (Vendr deal flow, n=66). That's a contract total — the more seats, the more leverage to negotiate down.

Quick Answer
Last verified:
High confidence

Keap costs $299/mo. Plan: Keap platform (starting at) at $299/month. The median contract is $1,182/year based on 66 community cost mentions.

Explore Keap

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available

Keap offers 1 pricing tiers: Keap platform (starting at). Paid plans include Keap platform (starting at) at $299/month.

Compared to other crm software, Keap is positioned at the premium price point.

  • Median contract: $1,182/yr from 66 purchases Precise
  • 8 documented hidden costs beyond list price
  • Contracts auto-renew — 10 days before renewal
  • G2 rating: 3.8 out of 5 from 13 reviews (as of Mar 2026)
Last verified: | Sources: 2 pricing pages and reviews

How much does Keap cost?

Keap costs $299/mo. Plans include Keap platform (starting at) at $299/month.

Keap Pricing Overview

Keap has 1 pricing plans ranging from $299 to $299/month. The Keap platform (starting at) plan costs $299/month.

Keap contracts auto-renew, with a 1 month minimum commitment, requiring 10 days before renewal notice to cancel.

The median Keap customer pays $1,182/year based on 66 community cost mentions.

There are at least 8 documented hidden costs beyond Keap's list price, including implementation, training, and add-on fees.

This pricing was last verified in October 29, 2026 from 2 independent sources.

Explore Keap

Keap is a CRM and marketing automation platform built for small businesses, combining contact management, email and SMS campaigns, and payment processing in one product.

Keap pricing is a single tier — the Keap plan — at $299/month, or $3,588 per year on monthly billing. Qualifying nonprofits can request a 20% discount, and annual billing is offered as a separate option.

How Keap Pricing Compares

Compare Keap pricing against top alternatives in CRM.

Close $9-$139/user/mo Compare → Copper $9.0-$134.0/user/mo Compare → Freshsales $0-$69/user/mo Compare →

Compare Keap vs Alternatives

Before committing to Keap, compare pricing with these 3 alternatives in the same category.

VSClose
From $9/user/mo

Testing Close CRM

Full comparison
VSCopper
From $9.0/user/mo

Small teams using Google Workspace

Full comparison
VSFreshsales
Free

Solopreneurs and very small teams getting started

Full comparison

All Keap alternatives & migration guides

What Companies Actually Pay for Keap

The median Keap buyer pays $1,182/year based on 66 community cost mentions.

What companies actually pay $1,182/yr Median across 66 community cost mentions Precise
Review scores
TrustRadius 6.7out of 10 (384)
Trustpilot 1.2out of 5 (491)
G2 3.8out of 5 (13)
Third-party review aggregates, as of Mar 2026

Score gap reflects platform demographics — G2 surveys verified business users; Trustpilot is open to all, skewing toward support complaints.

Top pricing complaints
Extremely difficult cancellation process requiring live conversation with sales repSignificant price increases (70% in 12-15 months) without corresponding feature improvementsPoor customer service and unresponsive account managersOutdated user interface described as 'early 2000s style'
Source: Community cost mentions (Reddit, Hacker News) — aggregated from 66 distinct user reports. Indicative only — not contract-grade data.

Keap Cost by Company Size

Example costs for teams of different sizes. Each figure is labelled with the period it covers.

Solo Operator on Monthly Billing $299 per month

$299/month ($3,588 Year 1)

Single user running CRM, email marketing, and automations on the Keap plan paid month-to-month.

Small Team Using Keap for CRM $299 per month

$299/month ($3,588 Year 1)

Small team using Keap for sales pipeline, contact management, and marketing automation on the single Keap plan.

Marketing Agency $299 per month

$299/month ($3,588 Year 1)

Agency using Keap for client outreach, email/SMS automation, and lead nurturing on the Keap plan.

E-commerce Business $299 per month

$299/month ($3,588 Year 1)

Online store using Keap's CRM for customer retention, abandoned-cart workflows, and payment processing on the Keap plan.

Small Business Starter on the Keap Plan $3,588 Year 1 total

$3,588 Year 1 ($299/month × 12 months)

Small business adopting Keap as its first CRM to organize contacts and automate follow-up on the Keap plan.

Solo Entrepreneur with Basic Needs $3,588 Year 1 total

$3,588 Year 1 ($299/month × 12 months)

Single user on the Keap plan using Keap for email marketing and basic CRM.

Service Business on the Keap Plan $3,588 Year 1 total

$3,588 Year 1 ($299/month × 12 months)

Service company using Keap for appointment bookings, invoicing, and client follow-up automation on the Keap plan.

Nonprofit with 20% Discount $239.20 per month

$239.20/month ($2,870.40 Year 1 with 20% nonprofit discount)

Qualifying nonprofit using Keap for donor management and email outreach, applying the 20% nonprofit discount to the Keap plan.

Long-term Subscriber (2-Year Total) $7,176 estimated cost

$7,176 over 2 years ($299/month × 24 months)

Business running the Keap plan across two years on monthly billing, covering CRM, email/SMS, and payment processing.

Current tier data

How Keap Pricing Compares

Software Starting Price Top Price
Keap $299/month $299/month
Capsule CRM Free $60/user/month
Bitrix24 CRM $89/month $799/month
Copper $29/user/month $134/user/month
Close $19/user/month $149/user/month
Folk CRM $30/member/month $100/member/month

Detailed pricing comparisons:

Browse all CRM pricing →

8 Keap Hidden Costs Beyond the List Price

Beyond the listed price, Keap has at least 8 documented hidden costs that can significantly increase total cost of ownership.

Watch for 8 hidden costs
  • Forced Extra Month on Cancellation $299
    high 2 sources
    Trustpilot “When I cancelled my account 2 days prior when I spoke to the consultant they refused it and said i was to be charged an entire new month AUD455.”
    Trustpilot “Gave them a month's notice to cancel, they state 10 days, yet that was ignored and they take another 184 dollars out of the account.”
  • Additional User Costs $30/user/month
    medium 1 source
    Reddit “Additional User Cost: $30 per user (after the first)”
  • Contact List Overage Charges 200-300% increase
    high 1 source
    Reddit “For 25,000 contacts (2 users): $585 x 12 = $7,020”
  • Unauthorized Auto-Upgrades Variable
    critical 1 source
    Trustpilot “they continuously upgrade your package without asking, just billing your card”
  • Setup and Onboarding Fees $1,000-$5,000 (source dated Jan 2026)
    medium 2 sources
    TrustRadius “Entry-level Setup Fee: Optional”
    Reddit “after spending tons of money in license and support to implement I get nowhere”
  • Setup Fee $500-$2,000 (source dated Jan 2026)
    low 1 source
    TrustRadius “Setup fee optional”
  • Steep Price Increases 70% increase over 12-15 months
    critical 3 sources
    Trustpilot “Their tech has not improved at all but their prices increased by about 70% in the last 12-15 months.”
    Trustpilot “They have doubled their prices in the last couple of years, but they never fix issues and don't train their support team.”
    TrustRadius “They are constantly raising prices and lowering service.”
  • Integration Costs 20-40% of license costs
    high 1 source
    Trustpilot “I had to integrate with 7 other apps to get it to do what I needed!!!”
Tip

Ask your Keap sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 4 independent sources
Trustpilot Consumer reviews Reddit User discussions TrustRadius Enterprise reviews G2 B2B reviews
Key claims include inline source attribution. Data verified against multiple independent sources. 22 source citations total.

Keap Contract Terms

Keap contracts auto-renew and cannot be downgraded mid-term. Changes require 10 days before renewal. These terms are sourced from verified buyer experiences.

Contract Terms
Auto-Renewal Yes
Cancellation Notice 10 days before renewal
Minimum Commitment 1 month
Mid-Term Downgrade Not allowed
Payment Terms Monthly or annual upfront
Price Escalation Documented price increases of 70% over 12-15 months without prior notification. Multiple users report doubled pricing over 2 years.
Note

Must contact customer success manager to make plan changes

Based on 3 verified sources

How to Negotiate Keap Pricing

Keap contracts are negotiable. These 6 tactics are sourced from real buyer experiences and procurement specialists.

Negotiation Playbook 6 tactics
Request Nonprofit Discount high success

Keap offers a 20% discount for qualifying nonprofit organizations, bringing the Keap plan from $299/month down to roughly $239.20/month. Ensure you ask about this if eligible.

Reddit post mentioning nonprofit pricing
Leverage Competitor Pricing medium success

Compare Keap's $299/month pricing to competitors like ActiveCampaign, HubSpot, or GoHighLevel. Multiple users mention these as cheaper alternatives with similar or better features.

Reddit discussions comparing CRM pricing
Threaten to Leave After Implementation medium success

Users report being offered retention deals on the $299/month Keap plan when attempting to cancel. However, this requires speaking to retention specialists who will pressure you to stay.

Trustpilot cancellation experiences
Work with Certified Partner medium success

Keap Certified Partners can offer better pricing than going direct to Keap on the $299/month plan. Multiple sources mention this can reduce costs.

reddit
Cite Lack of Innovation low success

Multiple long-term users (7-10+ years) report zero innovation or feature improvements despite massive price increases. Use this to push back on price hikes on the Keap plan.

Trustpilot reviews from long-term customers
Negotiate Before Price Increases low success

Lock in the current $299/month Keap plan rate before inevitable increases. Users report 70% price increases over 12-15 months, so negotiating a multi-year rate lock could save significantly.

trustpilot
High success Medium Low / difficult

Full negotiation guide →

Keap Pricing FAQ

01 How much does Keap cost per month?

Keap costs $299/month for the Keap plan, which is the only subscription tier. On monthly billing that works out to $3,588 per year. Keap also offers annual billing and a 20% discount for qualifying nonprofits on request.

02 What is the difference between Keap and Infusionsoft?

Keap is the rebranded name for Infusionsoft. The company changed its name to Keap in 2019 to reflect its broader CRM and small business automation focus. The platform offers the same core functionality as Infusionsoft but with a simplified pricing structure and user interface.

03 Does Keap have a free trial?

Yes, Keap offers a 14-day free trial with no credit card required. However, the trial has limitations including a 25-email sending limit, no payment processing, and no SMS messaging capabilities.

04 Can I cancel my Keap subscription anytime?

While you can cancel your Keap subscription, if you signed up for an annual contract and cancel before the term ends, you'll be charged a $299 early termination fee. Month-to-month subscriptions can be canceled without this penalty.

05 Is Keap good value for money?

User reviews are mixed on value. According to surveys, 21% of users consider Keap good value for money, and 15% state that while expensive, it's worth the price. However, 56% of users reviewed agreed that the software is too expensive. Many users cite the mandatory onboarding fee, contact scaling costs, and additional fees as reducing overall value.

06 Can I cancel Keap online?

No. Keap does not allow online cancellation. You must schedule a call with a retention specialist and provide 10 days notice. Multiple users report being charged for an additional full month even after proper notice, and you cannot remove payment methods from your account until after cancellation is processed.

07 Has Keap's pricing increased recently?

Yes, significantly. Multiple long-term users report price increases of 70% in 12-15 months, with some stating prices have doubled in the last couple of years. These increases came without corresponding improvements to features or service quality.

08 Is Keap's pricing competitive compared to alternatives?

No. Users consistently report that competitors like ActiveCampaign, HubSpot, and GoHighLevel offer similar or better features at significantly lower price points than Keap's $299/month plan. Keap's value proposition has declined as prices increased without platform improvements.

09 What is Keap's cancellation policy?

Keap requires 10 days notice before your renewal date to cancel. However, you cannot cancel within the app or remove payment methods yourself. You must schedule a conversation with a 'customer success manager' who will attempt to retain you. Multiple users report being charged for an additional full month even after providing proper notice. Based on user experiences, expect the cancellation process to take 2-4 weeks and require multiple follow-ups.

10 Does Keap frequently increase prices?

Yes. Multiple long-term users report significant price increases without corresponding feature improvements. Users have documented price increases of 70% over 12-15 months, with some reporting prices doubling over a couple of years. These increases appear to happen without advance notification to customers.

11 Is there a free trial or free plan?

Keap does not offer a free plan. They do offer a 14-day free trial, but you must provide credit card information upfront. Be aware that canceling can be difficult and requires speaking with a representative.

12 What are the main complaints about Keap?

The most common complaints are: (1) extremely difficult cancellation process requiring live sales calls, (2) steep price increases without feature improvements (70% in 12-15 months reported), (3) poor customer service with unresponsive account managers, (4) outdated user interface, (5) being charged for an extra month after cancellation, and (6) inability to remove payment methods from your account.

13 Are there better alternatives to Keap?

Multiple users recommend ActiveCampaign, HubSpot (which has a free tier), and GoHighLevel as better alternatives to Keap's $299/month plan. Users cite better features, modern interfaces, easier cancellation, and lower prices. One user stated: 'ActiveCampaign, Hubspot, GHL are all better alternatives for the price.'

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