Pipedrive vs Keap
CRM pricing comparison · 2026
Pipedrive pricing ranges from $14–$89/user/month, while Keap ranges from $299–$299/month. Pipedrive is typically 84% more affordable, though your actual cost depends on tier and team size.
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Pipedrive and Keap both operate in the crm category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Pipedrive | Keap |
|---|---|---|
| Lite | $19 / | $299 / |
| Growth | $34 / | — |
| Premium | $64 / | — |
| Ultimate | $89 / | — |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Pipedrive
6 scenarios$343/month ($4,116/year)
7-User Team with 100K Contacts
$343 for users (7 x $49). Contact storage is unlimited on all plans, so 100K contacts costs the same as 1K contacts.
$555/month ($6,660/year)
10-Person Sales Team
$490 for users (10 x $49) + $32.50 LeadBooster + $32.50 Smart Docs
$2,046/month ($24,552/year)
30-Person Company
$1,920 for users (30 x $64) + $32.50 LeadBooster + $41 Web Visitors + $13.33 Campaigns + $32.50 Smart Docs + $6.70 Projects
Keap
9 scenarios$299/month ($3,588 Year 1)
Solo Operator on Monthly Billing
$299/month ($3,588 Year 1)
Small Team Using Keap for CRM
$299/month ($3,588 Year 1)
Marketing Agency
Market Intelligence
Pipedrive
- Median annual cost
- $800
- Based on
- 67 deals
Keap
- Median annual cost
- $1,182
- Based on
- 66 deals
Contract Terms
| Term | Pipedrive | Keap |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | — | 10 days before renewal |
| Minimum commitment | — | 1 month |
| Price escalation | — | Documented price increases of 70% over 12-15 months without prior notification. Multiple users report doubled pricing over 2 years. |
| Can downgrade | — | No |