Capsule CRM Pricing 2026
Complete pricing guide with plans, hidden costs, and cost analysis
Capsule CRM has a free plan. Paid plans start at $18/user/month (Starter) and go up to $75/user/month.
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All Capsule CRM Plans & Pricing
| Plan | Monthly | Annual | Best For |
|---|---|---|---|
| Free | Free | Free | Solo founders and two-person teams tracking a small contact list and one pipeline. |
| What's included at Free Best for: Solo founders and two-person teams tracking a small contact list and one pipeline.
| |||
| Starter | $18 /user/month (billed annually) | — | Small teams that have outgrown the free contact cap and want email templates and basic reporting. |
| What's included at Starter Best for: Small teams that have outgrown the free contact cap and want email templates and basic reporting.
| |||
| Growth | $36 /user/month (billed annually) | — | Growing teams needing automation, multiple pipelines, and AI-assisted reporting. |
| What's included at Growth Best for: Growing teams needing automation, multiple pipelines, and AI-assisted reporting.
| |||
| Advanced | $60 /user/month (billed annually) | — | Larger teams running many parallel pipelines and projects. |
| What's included at Advanced Best for: Larger teams running many parallel pipelines and projects.
| |||
| Ultimate | $75 /user/month (billed annually, 5+ users) | — | Established SMBs wanting hands-on onboarding and a dedicated account manager. |
| What's included at Ultimate Best for: Established SMBs wanting hands-on onboarding and a dedicated account manager.
| |||
View all features by plan (compare side-by-side)
Free
- Up to 2 users
- 250 contacts
- 1 sales pipeline
- 5 custom fields
- Contact and task management
- Mobile apps and email integration
Starter
- 30,000 contacts
- Email templates and shared mailbox
- Basic sales reporting
- AI Pipeline Generator
- Activity and task management
Growth
- All Starter features
- 60,000 contacts
- Multiple sales pipelines and project boards
- Workflow automations
- Advanced sales reporting
- AI enrichment, summaries, and business enrichment
Advanced
- All Growth features
- 120,000 contacts
- Up to 50 sales pipelines
- Up to 50 project boards
Ultimate
- All Advanced features
- 5+ user minimum
- Dedicated account manager
- Custom onboarding and training
- Premium implementation support
What does Capsule CRM actually cost you?
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List price by tier (annualized, per seat)
Per-seat list price across Capsule CRM's plans, annualized. Custom-priced tiers show a hatched bar.
Capsule CRM costs Free to $75 per user/month as of June 2026, with 5 plans available including a free tier. Plans: Free (free), Starter at $18/user/month, Growth at $36/user/month, Advanced at $60/user/month, and Ultimate at $75/user/month. Pricing depends on your chosen tier, contract length, and negotiated discounts.
Try Capsule CRM FreeUse the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: Yes
Capsule CRM offers 5 pricing tiers: Free, Starter, Growth, Advanced, Ultimate. A free plan is available. Paid plans include Starter at $18/user/month (billed annually), Growth at $36/user/month (billed annually), Advanced at $60/user/month (billed annually). The Starter plan is small teams that have outgrown the free contact cap and want email templates and basic reporting..
Compared to other crm software, Capsule CRM is positioned at the budget-friendly price point.
- Median contract: $432/yr from 0 purchases
- 3 documented hidden costs beyond list price
- Contracts auto-renew
- G2 rating: 4.7/5 from 476 reviews
How much does Capsule CRM cost?
Capsule CRM Pricing Overview
Capsule CRM has 5 pricing plans, including a free tier. Paid plans range from $0 to $75/user/month. The Free plan is free and is best for solo founders and two-person teams tracking a small contact list and one pipeline.. The Starter plan costs $18/user/month, best for small teams that have outgrown the free contact cap and want email templates and basic reporting.. The Growth plan costs $36/user/month, best for growing teams needing automation, multiple pipelines, and ai-assisted reporting.. The Advanced plan costs $60/user/month, best for larger teams running many parallel pipelines and projects.. The Ultimate plan costs $75/user/month, best for established smbs wanting hands-on onboarding and a dedicated account manager..
Capsule CRM contracts auto-renew.
The median Capsule CRM customer pays $432/year.
There are at least 3 documented hidden costs beyond Capsule CRM's list price, including implementation, training, and add-on fees.
This pricing was last verified in June 10, 2026 from 3 independent sources.
Capsule is a simple, affordable CRM built by Zestia for small and growing businesses that want contact management, sales pipelines, and tasks without the complexity of platforms like Salesforce or HubSpot. It is well-rated, holding 4.7 stars across 476 reviews on G2.
The free plan is genuinely usable for a solo founder or two-person team, but it caps at 250 contacts with no AI or automation. Most teams that need workflow automation, multiple pipelines, and AI enrichment land on Growth at $36/user. Each plan has a hard contact limit, so growth in your contact base — not just headcount — can push you up a tier.
Pricing scales per user, so a 5-person team on Growth pays $180/month ($2,160/year) on annual billing. Marketing emails are not included; they require the separate Transpond add-on starting from $11/month.
]]>How Capsule CRM Pricing Compares
Compare Capsule CRM pricing against top alternatives in CRM.
Compare Capsule CRM vs Alternatives
Before committing to Capsule CRM, compare pricing with these 3 alternatives in the same category.
What Companies Actually Pay for Capsule CRM
The median Capsule CRM buyer pays $432/year based on 0 verified purchase transactions.
Capsule CRM Year 1 Total Cost by Company Size
Real deployment costs including licenses, implementation, training, and admin — not just the sticker price.
A solo founder tracking a small contact list and a single sales pipeline
A three-person team that has outgrown the 250-contact free cap and needs email templates
A five-person sales team needing automations, multiple pipelines, and AI enrichment
A ten-person operation running many parallel pipelines and project boards
How Capsule CRM Pricing Compares
| Software | Starting Price | Top Price |
|---|---|---|
| Capsule CRM | Free | $75/user/month |
| Bitrix24 CRM | Free | $499/organization/month |
| Copper | $9/user/month | $134/user/month |
| Close | Free | $139/user/month |
| Folk CRM | $24/user/month | $100/user/month |
| Freshsales | Free | $71/user/month |
Capsule CRM Contract Terms
Capsule CRM contracts auto-renew. Changes require advance notice. These terms are sourced from verified buyer experiences.
Plans can be changed or cancelled at any time; monthly plans are month-to-month.
How to Negotiate Capsule CRM Pricing
Capsule CRM contracts are negotiable. These 3 tactics are sourced from real buyer experiences and procurement specialists.
Capsule's annual billing saves up to 14% versus paying monthly, applied across every paid tier. It's the only reliable, no-friction discount Capsule offers, since its pricing is otherwise fixed and transparent.
Capsule CRM published pricing page (annual vs. monthly)Because each plan is gated by a contact cap rather than usage-based overages, the cheapest correct plan is the one whose cap just exceeds your contact count. Don't pay for Growth's 60,000-contact cap if Starter's 30,000 covers you — audit your real contact volume before upgrading.
Capsule CRM published plan contact limitsCapsule's marketing emails require the paid Transpond add-on (from $11/month). If you already run Mailchimp, Brevo, or another ESP, you can integrate it instead of paying for Transpond, keeping your Capsule cost to CRM seats only.
Capsule CRM official add-on pricingCapsule CRM Pricing FAQ
01 How much does Capsule CRM cost?
Capsule CRM costs $18 to $75 per user per month on annual billing across four paid plans: Starter $18, Growth $36, Advanced $60, and Ultimate $75 (5+ users). There is also a permanent free plan for up to 2 users and 250 contacts. Monthly billing is up to about 14% higher than annual.
02 Does Capsule CRM have a free plan?
Yes. Capsule offers a permanent free plan for up to 2 users with 250 contacts, one sales pipeline, and 5 custom fields. It has no AI features or automations. Paid plans also include a 14-day free trial with no credit card required.
03 What's the difference between Capsule's Starter and Growth plans?
Starter ($18/user/month) gives you 30,000 contacts, email templates, a shared mailbox, basic reporting, and the AI Pipeline Generator. Growth ($36/user/month) doubles contacts to 60,000 and adds multiple pipelines and project boards, workflow automations, advanced sales reporting, and AI enrichment and summaries. Growth is the plan most teams that need automation choose.
04 How much does Capsule CRM cost for a 5-person team?
Capsule's free plan only supports 2 users, so a 5-person team needs a paid plan. On annual billing, 5 users on Growth — the recommended plan — costs $180/month ($2,160/year). The same team runs $1,080/year on Starter, $3,600/year on Advanced, and $4,500/year on Ultimate.
05 Are there extra costs on top of Capsule's subscription?
The main add-on is Transpond, Capsule's marketing-email tool, which starts from $11/month and is billed separately from CRM seats. There are no setup or onboarding fees. The biggest hidden cost is tier upgrades: crossing a contact cap or needing AI/automation forces a move to a higher per-user plan rather than a small overage charge.
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