All Capsule CRM Plans & Pricing

Plan Monthly Annual Best For
View all features by plan (compare side-by-side)

Free

  • Up to 2 users
  • 250 contacts
  • 1 sales pipeline
  • 5 custom fields
  • Contact and task management
  • Mobile apps and email integration

Starter

  • 30,000 contacts
  • Email templates and shared mailbox
  • Basic sales reporting
  • AI Pipeline Generator
  • Activity and task management

Growth

  • All Starter features
  • 60,000 contacts
  • Multiple sales pipelines and project boards
  • Workflow automations
  • Advanced sales reporting
  • AI enrichment, summaries, and business enrichment

Advanced

  • All Growth features
  • 120,000 contacts
  • Up to 50 sales pipelines
  • Up to 50 project boards

Ultimate

  • All Advanced features
  • 5+ user minimum
  • Dedicated account manager
  • Custom onboarding and training
  • Premium implementation support
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Tier
Billing
Your projected cost$450per month · $18/seat × 25 seats
Year 1 license$5.4K12 months at this rate
At a glance

List price by tier (annualized, per seat)

Per-seat list price across Capsule CRM's plans, annualized. Custom-priced tiers show a hatched bar.

FreeCustom
Starter$216/yr
Growth$432/yr
Advanced$720/yr
Ultimate$900/yr
0
Quick Answer
Last verified:
High confidence

Capsule CRM costs Free to $75 per user/month as of June 2026, with 5 plans available including a free tier. Plans: Free (free), Starter at $18/user/month, Growth at $36/user/month, Advanced at $60/user/month, and Ultimate at $75/user/month. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Try Capsule CRM Free

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes

Capsule CRM offers 5 pricing tiers: Free, Starter, Growth, Advanced, Ultimate. A free plan is available. Paid plans include Starter at $18/user/month (billed annually), Growth at $36/user/month (billed annually), Advanced at $60/user/month (billed annually). The Starter plan is small teams that have outgrown the free contact cap and want email templates and basic reporting..

Compared to other crm software, Capsule CRM is positioned at the budget-friendly price point.

  • Median contract: $432/yr from 0 purchases
  • 3 documented hidden costs beyond list price
  • Contracts auto-renew
  • G2 rating: 4.7/5 from 476 reviews

How much does Capsule CRM cost?

Capsule CRM offers a free plan with 4 paid tiers from $18 to $75/user/month. Plans include Free (free), Starter at $18/user/month, Growth at $36/user/month, Advanced at $60/user/month, Ultimate at $75/user/month.

Capsule CRM Pricing Overview

Capsule CRM has 5 pricing plans, including a free tier. Paid plans range from $0 to $75/user/month. The Free plan is free and is best for solo founders and two-person teams tracking a small contact list and one pipeline.. The Starter plan costs $18/user/month, best for small teams that have outgrown the free contact cap and want email templates and basic reporting.. The Growth plan costs $36/user/month, best for growing teams needing automation, multiple pipelines, and ai-assisted reporting.. The Advanced plan costs $60/user/month, best for larger teams running many parallel pipelines and projects.. The Ultimate plan costs $75/user/month, best for established smbs wanting hands-on onboarding and a dedicated account manager..

Capsule CRM contracts auto-renew.

The median Capsule CRM customer pays $432/year.

There are at least 3 documented hidden costs beyond Capsule CRM's list price, including implementation, training, and add-on fees.

This pricing was last verified in June 10, 2026 from 3 independent sources.

Capsule CRM costs $18 to $75 per user per month on annual billing across four paid plans — Starter ($18), Growth ($36), Advanced ($60), and Ultimate ($75, for 5+ users) — plus a permanent free plan for up to 2 users and 250 contacts. Monthly billing runs up to about 14% higher, and there are no setup or onboarding fees.

Capsule is a simple, affordable CRM built by Zestia for small and growing businesses that want contact management, sales pipelines, and tasks without the complexity of platforms like Salesforce or HubSpot. It is well-rated, holding 4.7 stars across 476 reviews on G2.

The free plan is genuinely usable for a solo founder or two-person team, but it caps at 250 contacts with no AI or automation. Most teams that need workflow automation, multiple pipelines, and AI enrichment land on Growth at $36/user. Each plan has a hard contact limit, so growth in your contact base — not just headcount — can push you up a tier.

Pricing scales per user, so a 5-person team on Growth pays $180/month ($2,160/year) on annual billing. Marketing emails are not included; they require the separate Transpond add-on starting from $11/month.

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How Capsule CRM Pricing Compares

Compare Capsule CRM pricing against top alternatives in CRM.

Compare Capsule CRM vs Alternatives

Before committing to Capsule CRM, compare pricing with these 3 alternatives in the same category.

All Capsule CRM alternatives & migration guides

What Companies Actually Pay for Capsule CRM

The median Capsule CRM buyer pays $432/year based on 0 verified purchase transactions.

What companies actually pay $432/yr Median across 0 purchases
Review scores
Trustpilot 4/5 (66)
G2 4.7/5 (476)
Top pricing complaints
Reporting is limited on lower tiersMarketing email requires the separate Transpond add-onFewer native integrations than larger CRMsContact caps force tier upgrades as the database grows
Source: Derived from Capsule CRM published Growth-tier pricing (single seat, annual billing)

Capsule CRM Year 1 Total Cost by Company Size

Real deployment costs including licenses, implementation, training, and admin — not just the sticker price.

Solo Founder Getting Started $0 Year 1 total

A solo founder tracking a small contact list and a single sales pipeline

3-Person Team on Starter $54 Year 1 total
$648/year
Total $54

A three-person team that has outgrown the 250-contact free cap and needs email templates

5-Person Team on Growth $180 Year 1 total
$2,160/year
Total $180

A five-person sales team needing automations, multiple pipelines, and AI enrichment

10-Person Team on Advanced $600 Year 1 total
$7,200/year
Total $600

A ten-person operation running many parallel pipelines and project boards

How Capsule CRM Pricing Compares

Software Starting Price Top Price
Capsule CRM Free $75/user/month
Bitrix24 CRM Free $499/organization/month
Copper $9/user/month $134/user/month
Close Free $139/user/month
Folk CRM $24/user/month $100/user/month
Freshsales Free $71/user/month

3 Capsule CRM Hidden Costs Beyond the List Price

Beyond the listed price, Capsule CRM has at least 3 documented hidden costs that can significantly increase total cost of ownership.

Watch for 3 hidden costs
  • Marketing emails require the paid Transpond add-on From $11/month on top of CRM seats
    low 1 source
    official "Marketing add-on starts from $11 per month"
  • AI features and automations are gated to paid tiers Forces upgrade to Growth+ for AI/automation
    medium 1 source
    official "Free plan: No AI features or automations. AI business enrichment, summaries, and contact enrichment on Growth."
  • Contact caps force tier upgrades as you grow Tier jump (e.g., $18 -> $36/user) when contacts exceed cap
    low 1 source
    official "Free 250 contacts; Starter 30,000; Growth 60,000; Advanced 120,000"
Tip

Ask your Capsule CRM sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 3 independent sources
official Trustpilot Consumer reviews G2 B2B reviews
Key claims include inline source attribution. Data verified against multiple independent sources. 7 source citations total.

Capsule CRM Contract Terms

Capsule CRM contracts auto-renew. Changes require advance notice. These terms are sourced from verified buyer experiences.

Contract Terms
Auto-Renewal Yes
Mid-Term Downgrade Allowed
Payment Terms Monthly or annual subscription, billed per user
Note

Plans can be changed or cancelled at any time; monthly plans are month-to-month.

How to Negotiate Capsule CRM Pricing

Capsule CRM contracts are negotiable. These 3 tactics are sourced from real buyer experiences and procurement specialists.

Negotiation Playbook 3 tactics
Commit to annual billing high success

Capsule's annual billing saves up to 14% versus paying monthly, applied across every paid tier. It's the only reliable, no-friction discount Capsule offers, since its pricing is otherwise fixed and transparent.

Capsule CRM published pricing page (annual vs. monthly)
Right-size your tier to your contact count high success

Because each plan is gated by a contact cap rather than usage-based overages, the cheapest correct plan is the one whose cap just exceeds your contact count. Don't pay for Growth's 60,000-contact cap if Starter's 30,000 covers you — audit your real contact volume before upgrading.

Capsule CRM published plan contact limits
Skip the Transpond add-on if you already have an email tool medium success

Capsule's marketing emails require the paid Transpond add-on (from $11/month). If you already run Mailchimp, Brevo, or another ESP, you can integrate it instead of paying for Transpond, keeping your Capsule cost to CRM seats only.

Capsule CRM official add-on pricing

Full negotiation guide →

Capsule CRM Pricing FAQ

01 How much does Capsule CRM cost?

Capsule CRM costs $18 to $75 per user per month on annual billing across four paid plans: Starter $18, Growth $36, Advanced $60, and Ultimate $75 (5+ users). There is also a permanent free plan for up to 2 users and 250 contacts. Monthly billing is up to about 14% higher than annual.

02 Does Capsule CRM have a free plan?

Yes. Capsule offers a permanent free plan for up to 2 users with 250 contacts, one sales pipeline, and 5 custom fields. It has no AI features or automations. Paid plans also include a 14-day free trial with no credit card required.

03 What's the difference between Capsule's Starter and Growth plans?

Starter ($18/user/month) gives you 30,000 contacts, email templates, a shared mailbox, basic reporting, and the AI Pipeline Generator. Growth ($36/user/month) doubles contacts to 60,000 and adds multiple pipelines and project boards, workflow automations, advanced sales reporting, and AI enrichment and summaries. Growth is the plan most teams that need automation choose.

04 How much does Capsule CRM cost for a 5-person team?

Capsule's free plan only supports 2 users, so a 5-person team needs a paid plan. On annual billing, 5 users on Growth — the recommended plan — costs $180/month ($2,160/year). The same team runs $1,080/year on Starter, $3,600/year on Advanced, and $4,500/year on Ultimate.

05 Are there extra costs on top of Capsule's subscription?

The main add-on is Transpond, Capsule's marketing-email tool, which starts from $11/month and is billed separately from CRM seats. There are no setup or onboarding fees. The biggest hidden cost is tier upgrades: crossing a contact cap or needing AI/automation forces a move to a higher per-user plan rather than a small overage charge.

Is this pricing incorrect? — we'll verify and update it.