Price checkMonthly
FreeFreeComfort$12/moPower$25/mo
See all 4 plans

All MailerLite Plans & Pricing

Plan Monthly Annual Best For
View all features by plan (compare side-by-side)

Free

  • Up to 250 subscribers
  • 2,500 monthly emails
  • 2 user seats
  • Drag & drop editor
  • Visual automation builder
  • Websites & landing pages (1 each)
  • Signup forms (limit 3)
  • Sell digital products (1)
  • 100+ integrations including Claude and ChatGPT
  • Campaign A/B testing
  • 24/7 email & chat support for first 14 days

Comfort

  • 5,000 monthly emails
  • 3 user seats
  • Unlimited templates
  • 50 visual automations
  • 10 websites & landing pages
  • 5 digital products & bookings
  • 10 signup forms & pop-ups
  • Remove MailerLite logo
  • Subscriber preference center
  • Subject line generator
  • AI writing assistant
  • Dynamic emails
  • Smart sending
  • 24/7 email support

Power

  • Unlimited monthly emails
  • Unlimited user seats
  • Unlimited campaign sending
  • Unlimited visual automations
  • Unlimited landing pages & websites
  • Unlimited digital products & bookings
  • Unlimited signup forms & pop-ups
  • Multiple automation triggers
  • 15% off Google Workspace
  • Dedicated IP
  • 24/7 live chat & email support

Enterprise

  • Custom sending volume
  • Unlimited user seats
  • Priority support
  • Onboarding consultation and training
  • Dedicated success manager
  • Dedicated IP
  • Account audit and performance improvements
  • Deliverability support
Pricing Alerts

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What does MailerLite actually cost you?

Drag the slider. Pick a tier. Your projected spend updates as you go.

Tier
Billing
Your projected cost$300per month · $12/unit × 25units
Year 1 license$3.6K12 months at this rate
At a glance

List price by tier (annualized, per unit)

Per-unit list price across MailerLite's plans, annualized. Custom-priced tiers show a hatched bar.

FreeCustom
Comfort$144/yr
Power$300/yr
EnterpriseCustom
Real-world benchmark

Buyers actually pay a median of $534/yr for MailerLite contracts (Vendr deal flow, n=72). That's a contract total — the more seats, the more leverage to negotiate down.

Quick Answer
Last verified:
High confidence

MailerLite costs Free to $25 per month as of August 2026, with 4 plans available including a free tier. Plans: Free (free), Comfort at $12/month, and Power at $25/month. Enterprise pricing is available on request. The median contract is $534/year based on 72 verified purchases.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes

MailerLite offers 4 pricing tiers: Free, Comfort, Power, Enterprise. A free plan is available. Paid plans include Comfort at $12/month (500 subscribers), Power at $25/month (500 subscribers). The Comfort plan is growing marketers needing automation, personalization, and branding removal.

Compared to other marketing automation software, MailerLite is positioned at the budget-friendly price point.

  • Median contract: $534/yr from 72 purchases Precise
  • 5 documented hidden costs beyond list price
  • Contracts auto-renew
Last verified: | Sources: 5 pricing pages and reviews

How much does MailerLite cost?

MailerLite offers 4 pricing plans, starting with a free tier and scaling to custom enterprise pricing. Plans include Free (free), Comfort at $12/month, Power at $25/month, Enterprise (custom pricing).

MailerLite Pricing Overview

MailerLite has 4 pricing plans, including a free tier. Paid plans range from $0 to $25/month. The Free plan is free and is best for creators and small businesses just starting email marketing. The Comfort plan costs $12/month, best for growing marketers needing automation, personalization, and branding removal. The Power plan costs $25/month, best for power users needing unlimited sending, automations, and a dedicated ip. The Enterprise plan requires contacting sales for a custom quote and is designed for businesses with over 200k subscribers needing custom volume and dedicated support.

MailerLite contracts auto-renew.

The median MailerLite customer pays $534/year based on 72 verified purchases.

There are at least 5 documented hidden costs beyond MailerLite's list price, including implementation, training, and add-on fees.

This pricing was last verified in July 3, 2026 from 5 independent sources.

Try MailerLite Free

MailerLite is a budget-friendly email marketing platform designed for creators, small businesses, and agencies who want powerful features without complex pricing. Founded in 2010 and serving over 1.5 million users globally, MailerLite differentiates itself through an intuitive drag-and-drop editor, generous Free tier, and transparent pricing across Comfort, Power, and Enterprise plans.

How MailerLite Pricing Compares

Compare MailerLite pricing against top alternatives in Marketing Automation.

Brevo $0-65+/mo Compare → Mailchimp $0-350+/mo Compare → ConvertKit $0-79+/mo Compare →

Compare MailerLite vs Alternatives

Before committing to MailerLite, compare pricing with these 3 alternatives in the same category.

VSBrevo
Free

Teams wanting free unlimited contacts

Full comparison
VSMailchimp
Free

Teams wanting stronger brand recognition and templates

Full comparison
VSConvertKit
Free

Creators wanting subscriber-focused features

Full comparison

All MailerLite alternatives & migration guides

What Companies Actually Pay for MailerLite

The median MailerLite buyer pays $534/year based on 72 verified purchase transactions.

What companies actually pay $534/yr Median across 72 community cost mentions Precise
Review scores
TrustRadius 9.3out of 10 (173)
Trustpilot 2.8out of 5 (25)
Third-party review aggregates, as of Jul 2026
Top pricing complaints
Subscriber limit reductions without adequate noticeForced plan upgrades at higher pricesAccount suspensions without warning or explanationNo refunds issued on terminated accounts
Source: Community cost mentions (Reddit, Hacker News) — aggregated from 72 distinct user reports. Indicative only — not contract-grade data.

MailerLite Year 1 Total Cost by Company Size

Real deployment costs including licenses, implementation, training, and admin — not just the sticker price.

Creator (2,500 Subscribers) $21 Year 1 total
$252/year
Total $21

Newsletter creator sending weekly emails with occasional product launches

Small Business (10,000 Subscribers) $90 Year 1 total
$1,080/year
Total $90

E-commerce shop with automation workflows, pop-ups, and Facebook integration

Solo Creator — Free Plan $0 Year 1 total

Individual with under 1,000 subscribers sending newsletters on a weekly or bi-weekly cadence with basic automation needs.

Growing Business — Power Plan $22 Year 1 total
annual
Total $22

Business needing advanced automation, priority support, and expanded feature access beyond the Comfort plan.

How MailerLite Pricing Compares

Software Starting Price Top Price
MailerLite Free $25/month
ActiveCampaign $15/month $145/month
Birch $49/month $1799/month
Blaze AI $79/user/month $1200/user/month
Brevo $9/month $499/month
ConvertKit Free $189/month

Detailed pricing comparisons:

Browse all Marketing Automation pricing →

5 MailerLite Hidden Costs Beyond the List Price

Beyond the listed price, MailerLite has at least 5 documented hidden costs that can significantly increase total cost of ownership.

Watch for 5 hidden costs
  • Subscriber Limit Reductions Without Notice $10.80-$22.50/month
    high 3 sources
    Trustpilot "MailerLite built its reputation on a genuinely generous free plan: 500 subscribers, 12,000 monthly emails. That's what brought me in. I built my funnels, set up a few basic automations, integrated everything around that."
    Trustpilot "I switched from MailChimp to MailerLite because of an increase in subscriber limits (500). After using it for awhile they changed it to 250. This feels like a bait and switch and I would never recommend using a company that does things like this."
    Trustpilot "Was very happy with this website compared to mail-chimp. They allowed me to send out an annual email to my 296 email list subscribers. And now they have slashed the number of subscribers you are allowed from 500 to 250 with less than a months notice."
  • Forced Plan Upgrades from Pricing Restructures 10-100% of current plan cost
    high 3 sources
    Trustpilot "I'm now forced to upgrade into a plan that has features I don't want to pay for that is more than double my old plan. This kind of smoke and mirrors, forced plan change is bad news for any customer."
    Trustpilot "There new plans with almost no notice for changing it feel really unethical and punitive to longterm clients. I hate this unbundling of features so they can nickel and dime people over things that are very necessary."
    Trustpilot "Seriously? Another price hike? News of which is delivered in yet another one these emails where the company attempts to persuade you they're doing it to "better serve the needs of our customers"."
  • Migration Labor Costs When Plans Change 5-15% of license costs
    medium 2 sources
    Trustpilot "Because of their forced changes, I now have to pay my assistant to spend hours manually migrating data, rebuilding email automations, setting up new forms, tagging fields, and attempting to salvage past newsletter campaigns between their legacy an..."
    Trustpilot "Big time Bait and Switch!! Signed up for the free plan which included several automations and forms. after spending HOURS creating these, linking them to my cart/website etc..."
  • No Refunds on Account Termination $10.80-$22.50/month
    high 2 sources
    Trustpilot "I purchased their Comfort package and, within less than 24 hours of activating my account, I sent my very first email campaign to a small group. Without any prior warning, notification, or explanation, my account was terminated immediately..."
    Trustpilot "they refuse to issue a refund for the paid plan I literally just purchased. They took my money, offered zero human case review, closed my account during launch prep, and provided absolutely no support."
  • Auto-Renewal Lock During Account Suspension $10.80-$22.50/month
    critical 1 source
    Trustpilot "upon suspension, all access to account settings is blocked, making it impossible to disable auto-renewal. They effectively lock you out of your account while keeping the paid subscription active, which feels opportunistic."
Tip

Ask your MailerLite sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 2 independent sources
Trustpilot Consumer reviews TrustRadius Enterprise reviews
Key claims include inline source attribution. Data verified against multiple independent sources. 19 source citations total.

MailerLite Contract Terms

MailerLite contracts auto-renew. Changes require advance notice. These terms are sourced from verified buyer experiences.

Contract Terms
Auto-Renewal Yes
Mid-Term Downgrade Not allowed
Price Escalation Users report multiple price hikes and plan restructures; annual pricing locks users in during periods of change
Based on 2 verified sources

How to Negotiate MailerLite Pricing

MailerLite contracts are negotiable. These 5 tactics are sourced from real buyer experiences and procurement specialists.

Negotiation Playbook 5 tactics
Free Plan Up to 1,000 Subscribers — Validate Before Paying high success

MailerLite's free plan supports 1,000 subscribers and 12,000 emails/month with automation. Run your entire email program for free until you hit 1,000 subscribers — then negotiate paid pricing with demonstrated open rates and engagement data.

MailerLite pricing page
Annual Billing Saves 30% vs Monthly high success

MailerLite Comfort plan at $10.80/month annual vs $12/month monthly — a 10% savings. Power at $22.50/month annual vs $25/month monthly — 10% savings. Annual billing is the highest standard discount available without any negotiation.

MailerLite pricing page
Trim Inactive Subscribers Before Each Billing Cycle high success

MailerLite charges by total subscriber count. Remove unconfirmed, unsubscribed, and 6+ month inactive contacts before renewal to stay in a lower pricing tier. Moving from 2,500 to 1,000 subscribers saves $6/month (25%) with no vendor negotiation.

MailerLite pricing page
Annual Billing Discount high success

Choosing annual billing over monthly saves approximately 10% — the Comfort plan drops from $12/month to $10.80/month, and the Power plan from $25/month to $22.50/month when billed annually.

Current tier data
Claim Temporary Migration Discount medium success

When MailerLite changes plan structures, they sometimes offer temporary discounts to existing customers as compensation. Users report being offered discounts that expire in two years — ask support for transition pricing if you're being forced into a new tier.

Trustpilot reviews
High success Medium Low / difficult

Full negotiation guide →

MailerLite Price History

Pricing changes CostBench has tracked for MailerLite, verified across 2 snapshots going back to 2026Q1.

  1. MailerLite price increase

    Highest tier increased from $18 to $25/month

    +38.89%

  2. MailerLite tier restructure

    Changed from 3 to 4 pricing tiers

  3. MailerLite tier renamed

    "Growing Business" renamed to "Comfort"

  4. MailerLite tier renamed

    "Advanced" renamed to "Power"

View MailerLite's full price history →

MailerLite Pricing FAQ

01 How much does MailerLite cost?

MailerLite offers a free plan for up to 1,000 subscribers (12,000 emails/month). Paid plans start at $10.8/month for Growing Business and $22.5/month for Advanced at 1,000 subscribers. Pricing scales with subscriber count: 2,500 subscribers costs $21-36/month, 10,000 subscribers costs $50-90/month depending on features.

02 Is MailerLite free?

Yes, MailerLite offers a permanent free plan for up to 1,000 subscribers with 12,000 emails per month. The free tier includes email automation, landing pages, websites, and 24/7 support - far more generous than most competitors. You only need a paid plan when exceeding 1,000 subscribers or needing advanced features.

03 How does MailerLite pricing scale?

MailerLite pricing is based solely on subscriber count. At 1,000 subscribers: Free ($0), Growing Business ($10), Advanced ($18). At 10,000 subscribers: Growing Business ($50), Advanced ($90). At 50,000 subscribers: Growing Business ($220), Advanced ($350). Pricing increases in tiers as your list grows.

04 What's the difference between Growing Business and Advanced?

Growing Business ($10.8/month at 1,000 subs) includes unlimited emails, digital product sales, and removes MailerLite branding. Advanced ($22.5/month) adds Facebook integration, custom HTML editor, promotion pop-ups, multiple automation triggers, and dynamic content. Choose Advanced if you need sophisticated automation or pop-ups.

05 Is MailerLite cheaper than Mailchimp?

Yes, significantly. For 2,500 subscribers: MailerLite costs $21-36/month vs Mailchimp's $45-65/month. For 10,000 subscribers: MailerLite costs $50-90/month vs Mailchimp's $100-120/month. MailerLite's free tier (1,000 subs) is double Mailchimp's (500 subs), and MailerLite includes unlimited sending on all paid plans.

06 Does MailerLite charge for unsubscribed contacts?

No, MailerLite does not count unsubscribed contacts toward your subscriber limit. Only active subscribers count, which is more generous than competitors like Mailchimp that count all contacts. However, you should periodically clean inactive subscribers to optimize deliverability.

07 Does MailerLite offer annual billing discounts?

Yes, MailerLite offers a 10% discount for annual prepayment. For example, Comfort at 500 subscribers costs $12/month monthly or $10.80/month ($129.60/year) annually. Power costs $25/month monthly or $22.50/month ($270/year) annually. Savings percentage stays consistent across paid subscriber tiers.

08 What's included in MailerLite's free plan?

MailerLite Free includes: 1,000 subscribers, 12,000 emails/month, email automation, drag-and-drop editor, landing pages, 1 website, pop-ups, forms, basic reporting, and 24/7 email support. Limitations: MailerLite branding on emails, cannot sell digital products, limited to 1 website. It's one of the most generous free email marketing plans available.

09 Does MailerLite charge per contact or per email sent?

MailerLite charges based on the number of subscribers (contacts) in your account, not the number of emails sent. All paid plans include unlimited email sends, making it cost-effective for businesses that email frequently.

10 Is MailerLite good for small businesses?

Yes, MailerLite is highly recommended for small businesses, consultants, service providers, and coaches. Users consistently praise its ease of use, modern interface, affordable pricing, and responsive customer support.

11 What is the MailerLite free plan limit in 2026?

The MailerLite Free plan is limited to 1,000 subscribers and 12,000 emails per month. Note: MailerLite has historically changed these limits — the free tier was reduced from 500 to 250 subscribers for certain user cohorts in June 2026, so verify current limits directly with MailerLite before building your workflow around them.

12 Does MailerLite offer refunds if my account is suspended?

Based on user reports, MailerLite does not issue refunds when accounts are suspended, even if the account was terminated shortly after payment and before the service was meaningfully used. Their policy states suspension decisions are final and further appeals are not reviewed.

13 What happens to my MailerLite subscription if my account is suspended?

Users report that when accounts are suspended, access to all account settings — including billing — is blocked. This means you cannot disable auto-renewal from within your account. Contact your payment provider directly if you need to stop charges after a suspension.

14 Is MailerLite good for developers and startups in testing phases?

Based on user reports, MailerLite's automated compliance systems may flag integration testing activity (API calls from staging environments) as policy violations and terminate accounts without warning. Developers building integrations on staging sites should be aware of this risk before committing to a paid plan.

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