MailerLite vs Birch
Marketing Automation pricing comparison · 2026
MailerLite pricing ranges from $0–$18/month, while Birch ranges from $49–$1799/month. MailerLite is typically 98% more affordable, though your actual cost depends on tier and team size.
VS
MailerLite and Birch both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | MailerLite | Birch |
|---|---|---|
| Free | Free /month | $49 / |
| Growing Business | $10 /month (1,000 subscribers) | $99 / |
| Advanced | $18 /month (1,000 subscribers) | $249 / |
| Pro ($75K spend) | — | $499 / |
| Pro ($150K spend) | — | $799 / |
| Pro ($300K spend) | — | $1.3K / |
| Pro ($500K spend) | — | $1.8K / |
| Enterprise | — | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
MailerLite
2 scenarios$21/month ($252/year)
Creator (2,500 Subscribers)
on Growing Business
$90/month ($1,080/year)
Small Business (10,000 Subscribers)
on Advanced
Birch
3 scenarios$99/month ($1,090/year with annual billing)
Small E-commerce Business ($10K/month ad spend)
Pro plan at the $10K spend tier
$499/month ($5,490/year with annual billing)
Growth-Stage DTC Brand ($75K/month ad spend)
Pro plan at the $75K spend tier
$1,299/month ($14,290/year with annual billing)
Performance Marketing Agency ($300K/month client spend)
Pro plan at the $300K spend tier, plus potential Hub add-on at $49-249/month for server-side tracking
Market Intelligence
MailerLite
- Median annual cost
- $534
- Based on
- 72 deals
Birch
- Median annual cost
- $230
- Based on
- 135 deals