Kit (formerly ConvertKit) vs MailerLite
Marketing Automation pricing comparison · 2026 · Updated April 2026
Kit (formerly ConvertKit) has a free plan, then $39–$79/mo, while MailerLite has a free plan, then $12–$25/mo. These products use different pricing models ( vs Per-seat subscription), so a direct price comparison isn't meaningful — costs depend on usage volume and mix.
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Contract terms
The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
Comparing Kit (formerly ConvertKit) and MailerLite for Marketing Automation solutions in 2026. This comparison covers pricing tiers, features, and value for different business sizes.
Plan-by-Plan Pricing
| Plan | Kit (formerly ConvertKit) | MailerLite |
|---|---|---|
| Free | Free /month | Free /month |
| Creator | $39 /month | $12 /month |
| Pro | $79 /month | $25 /month |
| Enterprise | — | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Kit (formerly ConvertKit)
2 scenariosMailerLite
2 scenariosMarket Intelligence
Kit (formerly ConvertKit)
- Median annual cost
- $1,164
- Based on
- 142 deals
MailerLite
- Median annual cost
- $534
- Based on
- 72 deals
Contract Terms
| Term | Kit (formerly ConvertKit) | MailerLite |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | 30 days from charge date (applied inconsistently per user reports) | — |
| Minimum commitment | Monthly or annual | — |
| Price escalation | Multiple users report mid-contract price increases of 50% or more; some report prices tripling without adequate advance notice | Users report multiple price hikes and plan restructures; annual pricing locks users in during periods of change |
| Can downgrade | No | — |
Continue researching
Our Verdict
Choose Kit if you want a free plan for up to 10,000 subscribers and creator tools such as digital product and paid newsletter sales. Choose MailerLite if their platform better fits your specific requirements.
Frequently Asked Questions
01 Which is cheaper: Kit or MailerLite?
Kit's free plan covers more subscribers (up to 10,000). On paid plans, Kit starts at $39/month ($33/month billed yearly) for 1,000 subscribers and rises with list size; compare MailerLite's published tiers at your list size.
02 How does Kit pricing compare to MailerLite?
Kit offers 3 plans: Free (up to 10,000 subscribers), Creator ($39/month, or $33/month billed yearly) and Pro ($79/month, or $66/month billed yearly), with paid prices quoted for 1,000 subscribers. MailerLite has 3 tiers beginning with Free.
03 Which is better for small businesses: Kit or MailerLite?
Kit is built for creators and solo businesses, with a free plan up to 10,000 subscribers and published paid prices from $39/month. Small businesses should compare MailerLite's published tiers against their list size and the features they need.