ConvertKit vs MailerLite: $33 vs $10/mo (2026)
Compare / ConvertKit vs MailerLite
Shortlist
Team size
25 seats

ConvertKit vs MailerLite

Marketing Automation pricing comparison · 2026 · Updated April 2026

ConvertKit pricing ranges from $0–$189/month, while MailerLite ranges from $0–$25/month. These products use different pricing models ( vs Per-seat subscription), so a direct price comparison isn't meaningful — costs depend on usage volume and mix.

See ConvertKit pricing → See MailerLite pricing →
Visit
See pricing on each vendor's site
Above-the-fold path — each link opens the vendor's pricing page in a new tab.
Visit ConvertKit pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
Visit MailerLite pricing
Free plan limits → Discount programs →
Compare
2 products · Marketing Automation
Side-by-side · live
ConvertKit
Kit (formerly ConvertKit) pricing starts at $39/month (monthly billing) or $39/month (annu
verified 8w ago
$534 $1.2K
View pricing →
MailerLite
MailerLite is a budget-friendly email marketing platform designed for creators, small busi
verified 5w ago
$534 $1.2K
View pricing →
Verdict · Vendr median · year 1
MailerLite saves $630 vs ConvertKit · 25 seats
Cheapest $534
Spread 54%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Pro
$24K/yr
year 1 license · $79/seat
Power
$7.5K/yr
year 1 license · $25/seat
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
Median annual
$1.2K/yr
Vendr · n=142
↓ Lowest median
Median annual
$534/yr
Vendr · n=72
REF · 01

Sources & confidence

Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.

Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources 18 sourced facts
12 hidden-cost · 3 contract · Vendr median · 2 review platforms
Last verified 1mo ago
Confidence Medium confidence
Sources 16 sourced facts
11 hidden-cost · 2 contract · Vendr median · 2 review platforms
Last verified 1mo ago
Confidence High confidence
REF · 02

Plans at a glance

Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.

Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 03

Hidden costs

Each cost is severity-ranked, with the dollar range quoted from its source (Vendr, Reddit, TrustRadius, BBB, official docs) — never our estimate.

Beyond the sticker
Severity-ranked, sourced
5 documented
  • Subscriber-Count Scaling Costs
    $119-$300
    3 sources
  • No Automatic Plan Downgrade
    $20-$40/month
    2 sources
  • Mid-Contract Price Increases
    50-200% of license costs
    2 sources
  • No Refund Policy
    $99-$240/year
    2 sources
  • Automation Requires Paid Plan Upgrade
    $39/month
    1 source
5 documented
  • Subscriber Limit Reductions Without Notice
    $10.80-$22.50/month
    3 sources
  • Forced Plan Upgrades from Pricing Restructures
    10-100% of current plan cost
    3 sources
  • Migration Labor Costs When Plans Change
    5-15% of license costs
    2 sources
  • No Refunds on Account Termination
    $10.80-$22.50/month
    2 sources
  • Auto-Renewal Lock During Account Suspension
    $10.80-$22.50/month
    1 source
REF · 04

Contract terms

The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.

ConvertKit
MailerLite
Auto-renewal
Yes
Yes
Cancellation
30 days from charge date (applied inconsistently per user reports)
—
Commitment
✓ Monthly or annual
—
Price escalation
Multiple users report mid-contract price increases of 50% or more; some report prices tripling without adequate advance notice
Users report multiple price hikes and plan restructures; annual pricing locks users in during periods of change
Can downgrade
No
—
Based on 5 verified sources (Vendr · TrustRadius · BBB)
REF · 05

What users say

Aggregated, with sample sizes. We use whichever review platform has data.

User reviews
TrustRadius · Trustpilot · G2
TrustRadius
8.6out of 5 (6)
Trustpilot
1.3out of 5 (21)
Best for
New creators building their first email list
Watch out
Poor and unresponsive customer support with no phone option
TrustRadius
9.3out of 5 (173)
Trustpilot
2.8out of 5 (25)
Best for
Creators and small businesses just starting email marketing
Watch out
Subscriber limit reductions without adequate notice
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit ConvertKit pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
Visit MailerLite pricing
Free plan limits → Discount programs →
License cost is computed from publicly listed plans (real math, list price × seats). Median annual cost is from Vendr's deal flow when available — see source badges. Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
Marketing Automation

ConvertKit

$0–$189
/month
3 plans · Free tier
Full pricing breakdown →
VS
Marketing Automation

MailerLite

$0–$25
/month
4 plans · Free tier
Full pricing breakdown →
⚖

Different Pricing Models

Direct price comparison isn't meaningful here — ConvertKit uses pricing while MailerLite uses Per-seat subscription pricing. Your actual cost will depend on usage volume, team size, or both. Here's each product in its native unit.

ConvertKit

$0–$189 / month
See full ConvertKit pricing →
vs
Per-seat subscription

MailerLite

$0–$25 / month
See full MailerLite pricing →

Comparing ConvertKit and MailerLite for Marketing Automation solutions in 2026. This comparison covers pricing tiers, features, and value for different business sizes.

Plan-by-Plan Pricing

Plan ConvertKit MailerLite
Newsletter Free /month Free /month
Creator $39 /month $12 /month (500 subscribers)
Pro $79 /month $25 /month (500 subscribers)
Enterprise — Custom

Cost at Scale

Total cost of ownership — licenses, implementation, and hidden costs included.

ConvertKit

2 scenarios
$119/month ($1,428/year)
~10,000 Subscriber List on Creator Plan
~$300/month
Larger Newsletter at Scale

MailerLite

4 scenarios
$21/month ($252/year)
Creator (2,500 Subscribers)
on Growing Business
$90/month ($1,080/year)
Small Business (10,000 Subscribers)
on Advanced
$0/month
Solo Creator — Free Plan
See all 4 scenarios →

Market Intelligence

ConvertKit

Median annual cost
$1,164
Based on
142 deals

MailerLite

Median annual cost
$534
Based on
72 deals

What Users Say

ConvertKit

Trustpilot
1.3out of 5 (21)
TrustRadius
8.6out of 10 (6)
Top complaints
  • Poor and unresponsive customer support with no phone option
  • Account termination without warning or adequate explanation
  • Mid-contract price increases without notice

MailerLite

Trustpilot
2.8out of 5 (25)
TrustRadius
9.3out of 10 (173)
Top complaints
  • Subscriber limit reductions without adequate notice
  • Forced plan upgrades at higher prices
  • Account suspensions without warning or explanation

Hidden Costs

Beyond the sticker price — what catches buyers off guard.

ConvertKit 6 hidden costs

high
Subscriber-Count Scaling Costs $119-$300
high
No Automatic Plan Downgrade $20-$40/month
critical
Mid-Contract Price Increases 50-200% of license costs
medium
No Refund Policy $99-$240/year
medium
Automation Requires Paid Plan Upgrade $39/month
See all ConvertKit hidden costs →

MailerLite 5 hidden costs

high
Subscriber Limit Reductions Without Notice $10.80-$22.50/month
high
Forced Plan Upgrades from Pricing Restructures 10-100% of current plan cost
medium
Migration Labor Costs When Plans Change 5-15% of license costs
high
No Refunds on Account Termination $10.80-$22.50/month
critical
Auto-Renewal Lock During Account Suspension $10.80-$22.50/month
See all MailerLite hidden costs →

Contract Terms

Term ConvertKit MailerLite
Auto-renewal Yes Yes
Cancellation 30 days from charge date (applied inconsistently per user reports) —
Minimum commitment Monthly or annual —
Price escalation Multiple users report mid-contract price increases of 50% or more; some report prices tripling without adequate advance notice Users report multiple price hikes and plan restructures; annual pricing locks users in during periods of change
Can downgrade No —

Continue researching

ConvertKit

MailerLite

Our Verdict

Choose ConvertKit if you need more pricing options with 4 available tiers. Choose MailerLite if their platform better fits your specific requirements.

Frequently Asked Questions

01 Which is cheaper: ConvertKit or MailerLite?

Both platforms offer custom pricing that varies based on company size, features needed, and contract terms. Request quotes from both vendors to compare at your specific usage level.

02 How does ConvertKit pricing compare to MailerLite?

ConvertKit offers 4 pricing tiers starting with Newsletter, while MailerLite has 3 tiers beginning with Free. ConvertKit's median price is around $29 while MailerLite's is $10.

03 Which is better for small businesses: ConvertKit or MailerLite?

Both platforms typically target mid-market and enterprise customers with custom pricing. Small businesses should request quotes from both and compare feature-to-price ratios based on their specific needs.

Related Comparisons