MailerLite vs Instapage
Marketing Automation pricing comparison · 2026
MailerLite pricing ranges from $0–$18/month, while Instapage ranges from $79–$299/month. MailerLite is typically 94% more affordable, though your actual cost depends on tier and team size.
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MailerLite and Instapage both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | MailerLite | Instapage |
|---|---|---|
| Free | Free /month | $99 /per month |
| Growing Business | $10 /month (1,000 subscribers) | $199 /per month |
| Advanced | $18 /month (1,000 subscribers) | $299 /per month |
| Convert | — | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
MailerLite
2 scenarios$21/month ($252/year)
Creator (2,500 Subscribers)
on Growing Business
$90/month ($1,080/year)
Small Business (10,000 Subscribers)
on Advanced
Instapage
7 scenarios$948/year ($79/month x 12 months on annual Create plan for 15,000 visitors)
Solo Marketer (Create Plan, Annual Billing)
$1,908/year ($159/month x 12 months on annual Optimize plan for 30,000 visitors)
Growth Team (Optimize Plan, Annual Billing)
$2,868/year ($239/month x 12 months on annual Optimize 50K plan for 50,000 visitors)
Agency / High-Traffic Team (Optimize 50K, Annual Billing)
Market Intelligence
MailerLite
- Median annual cost
- $534
- Based on
- 72 deals
Instapage
- Median annual cost
- $1,908
- Average negotiated discount
- 20% 0