MailerLite Hidden Costs 2026
What they don't show you on the pricing page
MailerLite costs Free to $18 per month as of June 2026, with 3 plans available including a free tier. Plans: Free (free), Growing Business at $10/month, and Advanced at $18/month. Pricing depends on your chosen tier, contract length, and negotiated discounts.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: Yes
MailerLite offers 3 pricing tiers: Free, Growing Business, Advanced. A free plan is available. Paid plans include Growing Business at $10/month (1,000 subscribers), Advanced at $18/month (1,000 subscribers). The Growing Business plan is growing lists needing unlimited sending and digital products.
MailerLite true cost runs 70% above the listed $0-$18/month price as of June 2026. For a 25-person team, expect ~$5,100 in year-one costs vs the $3,000 base license. Key hidden costs: pricing scales with subscriber count: 2,500 subscribers = $21-36/month, 10,000 subscribers = $50-90/month depending on plan, digital product sales incur payment processing fees (stripe/paypal standard rates of 2.9% + $0.30), sms marketing not included - requires integration with third-party services. Verified from 4 sources by CostBench.
Example: True Cost for 25 Users
| License (25 × $10 × 12) | $3,000/yr |
| Implementation (one-time) | +$15,000–$50,000 |
| Premium Support (20%) | +$600/yr |
| Training (25 × $500) | +$12,500 |
| Admin (part-time) | +$15,000–$25,000/yr |
| Estimated Year 1 Total | ~$5,100 |