Mailchimp vs MailerLite
Marketing Automation pricing comparison · 2026
Mailchimp pricing ranges from $0–$350/month, while MailerLite ranges from $0–$18/month. MailerLite is typically 50% more affordable, though your actual cost depends on tier and team size.
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Mailchimp and MailerLite both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Mailchimp | MailerLite |
|---|---|---|
| Free | Free /month | Free /month |
| Essentials | $13 /month | $10 /month (1,000 subscribers) |
| Standard | $20 /month | $18 /month (1,000 subscribers) |
| Premium | $350 /month | — |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Mailchimp
6 scenarios$45/month ($540/year)
Small Business (2,500 Contacts)
Standard plan at 2,500 contact tier with 30,000 monthly sends
$230/month ($2,760/year)
Growing Business (25,000 Contacts)
Standard plan at 25,000 contact tier with 300,000 monthly sends
$0/month
Micro Business on Free Plan
MailerLite
2 scenarios$21/month ($252/year)
Creator (2,500 Subscribers)
on Growing Business
$90/month ($1,080/year)
Small Business (10,000 Subscribers)
on Advanced
Market Intelligence
Mailchimp
- Median annual cost
- $500
- Based on
- 410 deals
MailerLite
- Median annual cost
- $534
- Based on
- 72 deals