MailerLite vs WhatConverts
Marketing Automation pricing comparison · 2026
MailerLite pricing ranges from $0–$18/month, while WhatConverts ranges from $30–$1250/month. MailerLite is typically 90% more affordable, though your actual cost depends on tier and team size.
VS
MailerLite and WhatConverts both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | MailerLite | WhatConverts |
|---|---|---|
| Free | Free /month | $30 /month |
| Growing Business | $10 /month (1,000 subscribers) | $60 /month |
| Advanced | $18 /month (1,000 subscribers) | $100 /month |
| Elite | — | $160 /month |
| Agency Plus | — | $500 /month |
| Agency Pro | — | $800 /month |
| Agency Elite | — | $1.3K /month |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
MailerLite
2 scenarios$21/month ($252/year)
Creator (2,500 Subscribers)
on Growing Business
$90/month ($1,080/year)
Small Business (10,000 Subscribers)
on Advanced
WhatConverts
3 scenarios$360 Year 1 ($360 license)
Small Business (Call Tracking Plan)
$1,440 Year 1 ($1,200 license + $240 additional tracking numbers)
Growing Business (Pro Plan)
$10,800 Year 1 ($9,600 license + $1,200 additional tracking numbers)
Digital Agency (Agency Pro Plan, 10 clients)