MailerLite vs Outgrow Pricing (2026)
Compare / MailerLite vs Outgrow
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Team size
25 seats

MailerLite vs Outgrow

Marketing Automation pricing comparison · 2026

MailerLite has a free plan, then $12–$25/mo, while Outgrow has a free plan, then $22–$720/mo. MailerLite is typically 77% more affordable, though your actual cost depends on tier and team size.

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See pricing on each vendor's site
Above-the-fold path — each link opens the vendor's pricing page in a new tab.
Visit MailerLite pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
Visit Outgrow pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
Compare
2 products · Marketing Automation
Side-by-side · live
MailerLite
MailerLite is a budget-friendly email marketing platform designed for creators, small busi
verified 2d ago
$534 $4.3K
View pricing →
Outgrow
Outgrow is an interactive content platform that enables marketers to create quizzes, calcu
verified 3mo ago
$534 $4.3K
View pricing →
Recorded annual contract medians
MailerLite median is $3.7K less than Outgrow · different customer contracts; not a quote
Cheapest $534
Spread 87%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Power
$300/yr
year 1 license · flat plan price
Freelancer Pro
$540/yr
year 1 license · flat plan price
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
↓ Lowest median
Median annual
$534/yr
Vendr · n=72
Median annual
$4.3K/yr
Vendr · n=0 · limited data avg 41% negotiated
REF · 01

Sources & confidence

Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.

Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources 16 sourced facts
11 hidden-cost · 2 contract · Vendr median · 2 review platforms
Last verified 2d ago
Confidence High confidence
Sources 15 sourced facts
10 hidden-cost · 2 contract · Vendr median · 2 review platforms
Last verified 3mo ago
Confidence Medium confidence
REF · 02

Plans at a glance

Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.

Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 03

Hidden costs

Each cost is severity-ranked, with the dollar range quoted from its source (Vendr, Reddit, TrustRadius, BBB, official docs) — never our estimate.

Beyond the sticker
Severity-ranked, sourced
5 documented
  • Subscriber Limit Reductions Without Notice
    $10.80-$22.50/month
    3 sources
  • Forced Plan Upgrades from Pricing Restructures
    10-100% of current plan cost
    3 sources
  • Migration Labor Costs When Plans Change
    5-15% of license costs
    2 sources
  • No Refunds on Account Termination
    $10.80-$22.50/month
    2 sources
  • Auto-Renewal Lock During Account Suspension
    $10.80-$22.50/month
    1 source
5 documented
  • Lead Tier Caps Force Upgrades at Scale
    $70-$505/month for forced plan upgrades when lead caps are hit
    1 source
  • Key Features Gated Behind Higher Tiers
    $70-$575/month to access premium features not available on lower tiers
    1 source
  • Content Piece Limits on Lower Plans
    $70-$95/month upgrade to Essentials for unlimited content pieces
    1 source
  • Plan and Pricing Changes Without Clear Communication
    Variable — unexpected cost increases when plans are restructured
    1 source
  • Lead Add-On Costs When Hitting Tier Ceilings
    Custom pricing for lead add-ons — not publicly disclosed
    1 source
REF · 04

Contract terms

The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.

MailerLite
Outgrow
Auto-renewal
Yes
Yes
Cancellation
—
No notification provided
Commitment
—
—
Price escalation
Users report multiple price hikes and plan restructures; annual pricing locks users in during periods of change
Annual plan pricing differs significantly from monthly (e.g., $300/year vs $540 for same monthly plan)
Can downgrade
—
—
Based on 4 verified sources (Vendr · TrustRadius · BBB)
REF · 05

What users say

Aggregated, with sample sizes. We use whichever review platform has data.

User reviews
TrustRadius · Trustpilot · G2
TrustRadius
9.3out of 5 (173)
Trustpilot
2.8out of 5 (25)
Best for
Creators and small businesses just starting email marketing
Watch out
Subscriber limit reductions without adequate notice
TrustRadius
7.5out of 5 (64)
Trustpilot
2.2out of 5 (15)
Best for
Solo freelancers or marketers creating simple quizzes and calculators with low lead volumes
Watch out
Pricing transparency - features cost more than advertised
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit MailerLite pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
Visit Outgrow pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
License cost is computed from publicly listed plans (real math, list price × seats). Median annual cost is from Vendr's deal flow when available — see source badges. Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
Marketing Automation

MailerLite

Free plan; paid $12–$25
/mo
4 plans · Free tier
Full pricing breakdown →
VS
Marketing Automation

Outgrow

Free plan; paid $22–$720
/mo
5 plans
Full pricing breakdown →

MailerLite and Outgrow both operate in the marketing automation category. This page compares their list pricing.

Plan-by-Plan Pricing

Plan MailerLite Outgrow
Free Free /month $22 /month
Comfort $12 /month $45 /month
Power $25 /month $115 /month
Enterprise Custom $720 /month
Enterprise — Custom

Cost at Scale

Total cost of ownership — licenses, implementation, and hidden costs included.

MailerLite

3 scenarios
$90/month ($1,080/year)
Small Business (10,000 Subscribers)
on Advanced
$0/month
Solo Creator — Free Plan
$22.50/month (annual)
Growing Business — Power Plan
or $25/month (monthly)

Outgrow

6 scenarios
$300/year ($25/month x 12 months on annual Freelancer Pro plan)
Solo Freelancer (Freelancer Pro, Annual Billing)
$1,140/year ($95/month x 12 months on annual Essentials plan)
Growing Marketing Team (Essentials, Annual Billing)
$7,200/year ($600/month x 12 months on annual Business plan)
Agency or Enterprise (Business, Annual Billing)
See all 6 scenarios →

Market Intelligence

MailerLite

Median annual cost
$534
Based on
72 deals

Outgrow

Median annual cost
$4,250
Average negotiated discount
41%

What Users Say

MailerLite

Trustpilot
2.8out of 5 (25)
TrustRadius
9.3out of 10 (173)
Top complaints
  • Subscriber limit reductions without adequate notice
  • Forced plan upgrades at higher prices
  • Account suspensions without warning or explanation

Outgrow

Trustpilot
2.2out of 5 (15)
TrustRadius
7.5out of 10 (64)
Top complaints
  • Pricing transparency - features cost more than advertised
  • Locked features requiring constant upgrades
  • Auto-renewal without notification

Hidden Costs

Beyond the sticker price — what catches buyers off guard.

MailerLite 5 hidden costs

high
Subscriber Limit Reductions Without Notice $10.80-$22.50/month
high
Forced Plan Upgrades from Pricing Restructures 10-100% of current plan cost
medium
Migration Labor Costs When Plans Change 5-15% of license costs
high
No Refunds on Account Termination $10.80-$22.50/month
critical
Auto-Renewal Lock During Account Suspension $10.80-$22.50/month
See all MailerLite hidden costs →

Outgrow 8 hidden costs

high
Lead Tier Caps Force Upgrades at Scale $70-$505/month for forced plan upgrades when lead caps are hit
high
Key Features Gated Behind Higher Tiers $70-$575/month to access premium features not available on lower tiers
medium
Content Piece Limits on Lower Plans $70-$95/month upgrade to Essentials for unlimited content pieces
medium
Plan and Pricing Changes Without Clear Communication Variable — unexpected cost increases when plans are restructured
medium
Lead Add-On Costs When Hitting Tier Ceilings Custom pricing for lead add-ons — not publicly disclosed
See all Outgrow hidden costs →

Contract Terms

Term MailerLite Outgrow
Auto-renewal Yes Yes
Cancellation — No notification provided
Minimum commitment — —
Price escalation Users report multiple price hikes and plan restructures; annual pricing locks users in during periods of change Annual plan pricing differs significantly from monthly (e.g., $300/year vs $540 for same monthly plan)

Continue researching

MailerLite

Outgrow

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