ConvertKit vs Customer.io
Marketing Automation pricing comparison · 2026
ConvertKit pricing ranges from $0–$66/month, while Customer.io ranges from $0–$1000/month. ConvertKit is typically 94% more affordable, though your actual cost depends on tier and team size.
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ConvertKit and Customer.io both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | ConvertKit | Customer.io |
|---|---|---|
| Newsletter | Free /month | Free /month |
| Creator | $33 /month | $100 /month |
| Pro | $66 /month | $1K /month |
| Enterprise | — | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
ConvertKit
3 scenarios$0/month ($0/year)
New Creator (Under 10,000 Subscribers)
on the Newsletter plan
$33/month ($396/year)
Growing Creator on Creator Plan
on monthly billing or $390/year ($32.50/month effective) with annual billing
$66/month ($792/year)
Professional Creator or Team on Pro
on monthly billing or $790/year ($65.83/month effective) with annual billing
Customer.io
2 scenarios$145/month
Growing SaaS (10,000 Profiles)
Essentials base $100/month + $45 for 5,000 additional profiles at $0.009 each
$1,000
E-commerce App (50,000 Profiles)
+/month - Premium tier with custom volume for 50,000 profiles across multiple object types, plus SMS costs
Market Intelligence
ConvertKit
- Median annual cost
- $1,164
- Based on
- 142 deals
Customer.io
- Median annual cost
- $6,500
- Based on
- 14 deals