ConvertKit vs WhatConverts Pricing (2026)

ConvertKit vs WhatConverts

Marketing Automation pricing comparison · 2026

ConvertKit pricing ranges from $0–$66/month, while WhatConverts ranges from $30–$1250/month. ConvertKit is typically 67% more affordable, though your actual cost depends on tier and team size.

Marketing Automation

ConvertKit

$0–$66
/month
3 plans · Free tier
Full pricing breakdown →
VS
Marketing Automation

WhatConverts

$30–$1250
/month
7 plans
Full pricing breakdown →

ConvertKit and WhatConverts both operate in the marketing automation category. This page compares their list pricing.

Plan-by-Plan Pricing

Plan ConvertKit WhatConverts
Newsletter Free /month $30 /month
Creator $33 /month $60 /month
Pro $66 /month $100 /month
Elite $160 /month
Agency Plus $500 /month
Agency Pro $800 /month
Agency Elite $1.3K /month

Cost at Scale

Total cost of ownership — licenses, implementation, and hidden costs included.

ConvertKit

3 scenarios
$0/month ($0/year)
New Creator (Under 10,000 Subscribers)
on the Newsletter plan
$33/month ($396/year)
Growing Creator on Creator Plan
on monthly billing or $390/year ($32.50/month effective) with annual billing
$66/month ($792/year)
Professional Creator or Team on Pro
on monthly billing or $790/year ($65.83/month effective) with annual billing

WhatConverts

3 scenarios
$360 Year 1 ($360 license)
Small Business (Call Tracking Plan)
$1,440 Year 1 ($1,200 license + $240 additional tracking numbers)
Growing Business (Pro Plan)
$10,800 Year 1 ($9,600 license + $1,200 additional tracking numbers)
Digital Agency (Agency Pro Plan, 10 clients)

What Users Say

ConvertKit

Trustpilot
2/5 (23)
Top complaints
  • Automatic plan upgrades without automatic downgrades
  • Poor customer support and refund policies
  • Unexpected account closures and restrictions

WhatConverts

Trustpilot
1/5 (2)
Top complaints
  • Inaccurate tracking
  • Poor customer service response times
  • Account management issues

Hidden Costs

Beyond the sticker price — what catches buyers off guard.

ConvertKit 11 hidden costs

high
Manual Downgrade Required 10-30% of license costs
high
Unexpected price increases without adequate notice 50% of license costs
critical
Account suspension and termination without warning $500-$5,000
medium
Confusing and inconsistent pricing display 15-25% of license costs
medium
Difficult account cancellation and deletion process $100-$500
See all ConvertKit hidden costs →

WhatConverts 3 hidden costs

medium
Per-Number Phone Charges $5-$20/number/month
low
Integration Setup Complexity $500-$2,000
high
Lead Volume Overages 10-30% of license costs
See all WhatConverts hidden costs →