ConvertKit vs WhatConverts Pricing (2026)
Compare / ConvertKit vs WhatConverts
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Team size
25 seats

ConvertKit vs WhatConverts

Marketing Automation pricing comparison · 2026

ConvertKit pricing ranges from $0–$189/month, while WhatConverts ranges from $30–$160/month. These products use different pricing models ( vs Per-seat subscription), so a direct price comparison isn't meaningful — costs depend on usage volume and mix.

Visit
See pricing on each vendor's site
Above-the-fold path — each link opens the vendor's pricing page in a new tab.
Visit ConvertKit pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
Visit WhatConverts pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
Compare
2 products · Marketing Automation
Side-by-side · live
ConvertKit
Kit (formerly ConvertKit) pricing starts at $39/month (monthly billing) or $39/month (annu
verified 17d ago
$720 $1.2K
View pricing →
WhatConverts
WhatConverts pricing starts at $30/month for the Call Tracking plan with basic call and fo
verified 7w ago
$720 $1.2K
View pricing →
Annual license estimate
WhatConverts costs $23K less than ConvertKit · 25 seats where applicable
Cheapest $720
Spread 97%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Pro
$24K/yr
year 1 license · $79/seat
Plus
$720/yr
year 1 license · flat plan price
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
Median annual
$1.2K/yr
Vendr · n=142
No Vendr data
—
Not in Vendr's deal flow
REF · 01

Sources & confidence

Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.

Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources 18 sourced facts
12 hidden-cost · 3 contract · Vendr median · 2 review platforms
Last verified 2w ago
Confidence Medium confidence
Sources 14 sourced facts
11 hidden-cost · 1 contract · 2 review platforms
Last verified 1mo ago
Confidence Medium confidence
REF · 02

Plans at a glance

Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.

Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 03

Hidden costs

Each cost is severity-ranked, with the dollar range quoted from its source (Vendr, Reddit, TrustRadius, BBB, official docs) — never our estimate.

Beyond the sticker
Severity-ranked, sourced
5 documented
  • Subscriber-Count Scaling Costs
    $119-$300
    3 sources
  • No Automatic Plan Downgrade
    $20-$40/month
    2 sources
  • Mid-Contract Price Increases
    50-200% of license costs
    2 sources
  • No Refund Policy
    $99-$240/year
    2 sources
  • Automation Requires Paid Plan Upgrade
    $39/month
    1 source
5 documented
  • Per-Number Phone Charges
    $5-$20/number/month
    1 source
  • Integration Setup Complexity
    $500-$2,000
    1 source
  • Lead Volume Overages
    10-30% of license costs
    1 source
  • Lead Intelligence Plan Upsell
    10-25% of license costs
    1 source
  • Limited Support Hours — No 24/7 Coverage
    5-10% of license costs
    3 sources
REF · 05

What users say

Aggregated, with sample sizes. We use whichever review platform has data.

User reviews
TrustRadius · Trustpilot · G2
TrustRadius
8.6out of 5 (6)
Trustpilot
1.3out of 5 (21)
Best for
New creators building their first email list
Watch out
Poor and unresponsive customer support with no phone option
TrustRadius
8.9out of 5 (2)
Trustpilot
1out of 5 (3)
Best for
Small businesses that primarily generate leads via phone calls and want basic call attribution
Watch out
Support is slow or unavailable outside business hours, with offline chat status frequently shown
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit ConvertKit pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
Visit WhatConverts pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
License cost is computed from publicly listed plans (real math, list price × seats). Median annual cost is from Vendr's deal flow when available — see source badges. Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
Marketing Automation

ConvertKit

$0–$189
/month
3 plans · Free tier
Full pricing breakdown →
VS
Marketing Automation

WhatConverts

$30–$160
/month
4 plans
Full pricing breakdown →
⚖

Different Pricing Models

Direct price comparison isn't meaningful here — ConvertKit uses pricing while WhatConverts uses Per-seat subscription pricing. Your actual cost will depend on usage volume, team size, or both. Here's each product in its native unit.

ConvertKit

$0–$189 / month
See full ConvertKit pricing →
vs
Per-seat subscription

WhatConverts

$30–$160 / month
See full WhatConverts pricing →

ConvertKit and WhatConverts both operate in the marketing automation category. This page compares their list pricing.

Plan-by-Plan Pricing

Plan ConvertKit WhatConverts
Newsletter Free /month $30 /month
Creator $39 /month $60 /month
Pro $79 /month $100 /month
Elite — $160 /month

Cost at Scale

Total cost of ownership — licenses, implementation, and hidden costs included.

ConvertKit

2 scenarios
$119/month ($1,428/year)
~10,000 Subscriber List on Creator Plan
~$300/month
Larger Newsletter at Scale

WhatConverts

3 scenarios
$360 Year 1 ($360 license)
Small Business (Call Tracking Plan)
$1,440 Year 1 ($1,200 license + $240 additional tracking numbers)
Growing Business (Pro Plan)
$10,800 Year 1 ($9,600 license + $1,200 additional tracking numbers)
Digital Agency (Agency Pro Plan, 10 clients)

What Users Say

ConvertKit

Trustpilot
1.3out of 5 (21)
TrustRadius
8.6out of 10 (6)
Top complaints
  • Poor and unresponsive customer support with no phone option
  • Account termination without warning or adequate explanation
  • Mid-contract price increases without notice

WhatConverts

Trustpilot
1out of 5 (3)
TrustRadius
8.9out of 10 (2)
Top complaints
  • Support is slow or unavailable outside business hours, with offline chat status frequently shown
  • Lead Intelligence add-on is described as overwhelmingly expensive
  • Form tracking is unreliable inside iframes and on certain CMS platforms including Wix

Hidden Costs

Beyond the sticker price — what catches buyers off guard.

ConvertKit 6 hidden costs

high
Subscriber-Count Scaling Costs $119-$300
high
No Automatic Plan Downgrade $20-$40/month
critical
Mid-Contract Price Increases 50-200% of license costs
medium
No Refund Policy $99-$240/year
medium
Automation Requires Paid Plan Upgrade $39/month
See all ConvertKit hidden costs →

WhatConverts 8 hidden costs

medium
Per-Number Phone Charges $5-$20/number/month
low
Integration Setup Complexity $500-$2,000
high
Lead Volume Overages 10-30% of license costs
high
Lead Intelligence Plan Upsell 10-25% of license costs
medium
Limited Support Hours — No 24/7 Coverage 5-10% of license costs
See all WhatConverts hidden costs →

Contract Terms

Term ConvertKit WhatConverts
Auto-renewal Yes —
Cancellation 30 days from charge date (applied inconsistently per user reports) —
Minimum commitment Monthly or annual —
Price escalation Multiple users report mid-contract price increases of 50% or more; some report prices tripling without adequate advance notice —
Can downgrade No —

Continue researching

ConvertKit

WhatConverts

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