ConvertKit vs WhatConverts
Marketing Automation pricing comparison · 2026
ConvertKit pricing ranges from $0–$66/month, while WhatConverts ranges from $30–$1250/month. ConvertKit is typically 67% more affordable, though your actual cost depends on tier and team size.
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ConvertKit and WhatConverts both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | ConvertKit | WhatConverts |
|---|---|---|
| Newsletter | Free /month | $30 /month |
| Creator | $33 /month | $60 /month |
| Pro | $66 /month | $100 /month |
| Elite | — | $160 /month |
| Agency Plus | — | $500 /month |
| Agency Pro | — | $800 /month |
| Agency Elite | — | $1.3K /month |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
ConvertKit
3 scenarios$0/month ($0/year)
New Creator (Under 10,000 Subscribers)
on the Newsletter plan
$33/month ($396/year)
Growing Creator on Creator Plan
on monthly billing or $390/year ($32.50/month effective) with annual billing
$66/month ($792/year)
Professional Creator or Team on Pro
on monthly billing or $790/year ($65.83/month effective) with annual billing
WhatConverts
3 scenarios$360 Year 1 ($360 license)
Small Business (Call Tracking Plan)
$1,440 Year 1 ($1,200 license + $240 additional tracking numbers)
Growing Business (Pro Plan)
$10,800 Year 1 ($9,600 license + $1,200 additional tracking numbers)
Digital Agency (Agency Pro Plan, 10 clients)