ConvertKit vs WhatConverts Pricing (2026)
Compare / ConvertKit vs WhatConverts
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Team size
25 seats

ConvertKit vs WhatConverts

Marketing Automation pricing comparison · 2026

ConvertKit pricing ranges from $0–$189/month, while WhatConverts ranges from $30–$160/month. These products use different pricing models ( vs Per-seat subscription), so a direct price comparison isn't meaningful — costs depend on usage volume and mix.

Visit
See pricing on each vendor's site
Above-the-fold path — each link opens the vendor's pricing page in a new tab.
Visit ConvertKit pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
Visit WhatConverts pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
Compare
2 products · Marketing Automation
Side-by-side · live
ConvertKit
Kit (formerly ConvertKit) pricing starts at $39/month (monthly billing) or $39/month (annu
verified 8w ago
$1.2K $18K
View pricing →
WhatConverts
WhatConverts pricing starts at $30/month for the Call Tracking plan with basic call and fo
verified 6d ago
$1.2K $18K
View pricing →
Verdict · list-price math · year 1
WhatConverts saves $5.7K vs ConvertKit · 25 seats
Cheapest $18K
Spread 24%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Pro
$24K/yr
year 1 license · $79/seat
Plus
$18K/yr
year 1 license · $60/seat
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
Median annual
$1.2K/yr
Vendr · n=142
No Vendr data
—
Not in Vendr's deal flow
REF · 01

Sources & confidence

Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.

Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources 18 sourced facts
12 hidden-cost · 3 contract · Vendr median · 2 review platforms
Last verified 1mo ago
Confidence Medium confidence
Sources 4 sourced facts
3 hidden-cost · 1 review platform
Last verified 6d ago
Confidence Medium confidence
REF · 02

Plans at a glance

Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.

Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 03

Hidden costs

Each cost is severity-ranked, with the dollar range quoted from its source (Vendr, Reddit, TrustRadius, BBB, official docs) — never our estimate.

Beyond the sticker
Severity-ranked, sourced
5 documented
  • Subscriber-Count Scaling Costs
    $119-$300
    3 sources
  • No Automatic Plan Downgrade
    $20-$40/month
    2 sources
  • Mid-Contract Price Increases
    50-200% of license costs
    2 sources
  • No Refund Policy
    $99-$240/year
    2 sources
  • Automation Requires Paid Plan Upgrade
    $39/month
    1 source
3 documented
  • Per-Number Phone Charges
    $5-$20/number/month
    1 source
  • Integration Setup Complexity
    $500-$2,000
    1 source
  • Lead Volume Overages
    10-30% of license costs
    1 source
REF · 05

What users say

Aggregated, with sample sizes. We use whichever review platform has data.

User reviews
TrustRadius · Trustpilot · G2
TrustRadius
8.6out of 5 (6)
Trustpilot
1.3out of 5 (21)
Best for
New creators building their first email list
Watch out
Poor and unresponsive customer support with no phone option
Trustpilot
1out of 5 (2)
Best for
Small businesses that primarily generate leads via phone calls and want basic call attribution
Watch out
Inaccurate tracking
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit ConvertKit pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
Visit WhatConverts pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
License cost is computed from publicly listed plans (real math, list price × seats). Median annual cost is from Vendr's deal flow when available — see source badges. Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
Marketing Automation

ConvertKit

$0–$189
/month
3 plans · Free tier
Full pricing breakdown →
VS
Marketing Automation

WhatConverts

$30–$160
/month
4 plans
Full pricing breakdown →
⚖

Different Pricing Models

Direct price comparison isn't meaningful here — ConvertKit uses pricing while WhatConverts uses Per-seat subscription pricing. Your actual cost will depend on usage volume, team size, or both. Here's each product in its native unit.

ConvertKit

$0–$189 / month
See full ConvertKit pricing →
vs
Per-seat subscription

WhatConverts

$30–$160 / month
See full WhatConverts pricing →

ConvertKit and WhatConverts both operate in the marketing automation category. This page compares their list pricing.

Plan-by-Plan Pricing

Plan ConvertKit WhatConverts
Newsletter Free /month $30 /month
Creator $39 /month $60 /month
Pro $79 /month $100 /month
Elite — $160 /month

Cost at Scale

Total cost of ownership — licenses, implementation, and hidden costs included.

ConvertKit

2 scenarios
$119/month ($1,428/year)
~10,000 Subscriber List on Creator Plan
~$300/month
Larger Newsletter at Scale

WhatConverts

3 scenarios
$360 Year 1 ($360 license)
Small Business (Call Tracking Plan)
$1,440 Year 1 ($1,200 license + $240 additional tracking numbers)
Growing Business (Pro Plan)
$10,800 Year 1 ($9,600 license + $1,200 additional tracking numbers)
Digital Agency (Agency Pro Plan, 10 clients)

What Users Say

ConvertKit

Trustpilot
1.3out of 5 (21)
TrustRadius
8.6out of 10 (6)
Top complaints
  • Poor and unresponsive customer support with no phone option
  • Account termination without warning or adequate explanation
  • Mid-contract price increases without notice

WhatConverts

Trustpilot
1out of 5 (2)
Top complaints
  • Inaccurate tracking
  • Poor customer service response times
  • Account management issues

Hidden Costs

Beyond the sticker price — what catches buyers off guard.

ConvertKit 6 hidden costs

high
Subscriber-Count Scaling Costs $119-$300
high
No Automatic Plan Downgrade $20-$40/month
critical
Mid-Contract Price Increases 50-200% of license costs
medium
No Refund Policy $99-$240/year
medium
Automation Requires Paid Plan Upgrade $39/month
See all ConvertKit hidden costs →

WhatConverts 3 hidden costs

medium
Per-Number Phone Charges $5-$20/number/month
low
Integration Setup Complexity $500-$2,000
high
Lead Volume Overages 10-30% of license costs
See all WhatConverts hidden costs →

Continue researching

ConvertKit

WhatConverts

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