Kit (formerly ConvertKit) vs Iterable

Name: Iterable
Brand: Iterable

Marketing Automation pricing comparison · 2026

Kit (formerly ConvertKit) has a free plan, then $39–$79/mo, while Iterable is quote-based. These products use different pricing models ( vs Per-seat subscription), so a direct price comparison isn't meaningful — costs depend on usage volume and mix.

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See pricing on each vendor's site

Above-the-fold path — each link opens the vendor's pricing page in a new tab.

Visit Kit pricing

Free plan limits → Discount programs →

Affiliate partner — does not affect ranking.

Visit Iterable pricing

Discount programs →

Compare

2 products · Marketing Automation

Side-by-side · live

Kit (formerly ConvertKit)

Kit (formerly ConvertKit) has a free plan for up to 10,000 subscribers.

verified 14d ago

$177 $1.2K

View pricing →

Iterable

Iterable pricing is custom-quoted for all three plan tiers: Essential, Select, and Plus.

verified 4mo ago

$177 $1.2K

View pricing →

Recorded annual contract medians

Iterable median is $987 less than Kit · different customer contracts; not a quote

Cheapest $177

Spread 85%

Estimated license cost

at 25 seats

List price × seats. Click a tier below to lock it.

Pro

$948/yr

year 1 license · flat plan price

Pricing model unknown

no public list price found

What buyers actually pay

median, annual

Vendr deal-flow data. The real benchmark, not list price.

Median annual

$1.2K/yr

Vendr · n=142

↓ Lowest median

Median annual

$177/yr

Vendr · n=4 · limited data

REF · 01

Sources & confidence

Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.

Where this data comes from

Vendr · TrustRadius · Reddit · BBB · official docs

Sources 18 sourced facts

12 hidden-cost · 3 contract · Vendr median · 2 review platforms

Last verified 2w ago

Confidence Medium confidence

Sources 5 sourced facts

1 hidden-cost · 3 contract · Vendr median

Last verified 4mo ago

Confidence Medium confidence

REF · 02

Plans at a glance

Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.

Tier ladder

Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.

REF · 03

Hidden costs

Each cost is severity-ranked, with the dollar range quoted from its source (Vendr, Reddit, TrustRadius, BBB, official docs) — never our estimate.

Beyond the sticker

Severity-ranked, sourced

5 documented

Subscriber-Count Scaling Costs

$119-$300

3 sources
No Automatic Plan Downgrade

$20-$40/month

2 sources
Mid-Contract Price Increases

50-200% of license costs

2 sources
No Refund Policy

$99-$240/year

2 sources
Automation Requires Paid Plan Upgrade

$39/month

1 source

1 documented

Customer Data Limits

5-15% of license costs

1 source

REF · 04

Contract terms

The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.

Kit

Iterable

Auto-renewal

Yes

Cancellation

30 days from charge date (applied inconsistently per user reports)

30, 60, or 90 days before the term ends

Commitment

✓ Monthly or annual

Annual contracts are standard

Price escalation

Multiple users report mid-contract price increases of 50% or more; some report prices tripling without adequate advance notice

5-10%

Can downgrade

—

REF · 05

What users say

Aggregated, with sample sizes. We use whichever review platform has data.

User reviews

TrustRadius · Trustpilot · G2

TrustRadius

8.6out of 5 (6)

Trustpilot

1.3out of 5 (21)

Best for

New creators building their first email list

Watch out

Poor and unresponsive customer support with no phone option

No public ratings yet

Best for

Small teams getting started

Decide

Get a quote from each vendor

Each link opens the vendor's pricing page in a new tab.

Visit Kit pricing

Free plan limits → Discount programs →

Affiliate partner — does not affect ranking.

Visit Iterable pricing

Discount programs →

License cost is computed from publicly listed plans (real math, list price × seats). Median annual cost is from Vendr's deal flow when available — see source badges. Hidden costs and contract terms each cite their own sources. We do not invent composite scores.

Marketing Automation