Quick Answer
Last verified:
Medium confidence

Kit (formerly ConvertKit) costs Free to $79 per month as of November 2026, with 3 plans available including a free tier. Plans: Free (free), Creator at $39/month, and Pro at $79/month. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes

Kit (formerly ConvertKit) offers 3 pricing tiers: Free, Creator, Pro. A free plan is available. Paid plans include Creator at $39/month, Pro at $79/month. The Creator plan is growing creators who need automations and sequences.

Last verified: | Sources: 1 pricing pages and reviews
Know Before You Buy — Try Kit (formerly ConvertKit) Free

Kit (formerly ConvertKit) lists $0-$79/month, but hidden costs like implementation and support add to the total as of November 2026. Key hidden costs: subscriber-count scaling costs, no automatic plan downgrade, mid-contract price increases. Verified from 1 sources by CostBench.

Hidden Costs Breakdown

1

Subscriber-Count Scaling Costs

high overage

Kit's headline plan prices are starting rates for lower subscriber counts. As your list grows, pricing increases significantly — one user reported paying $119/month for approximately 9,500 subscribers on what starts as the Creator plan, and larger lists can reach $300/month or more. This scaling is not obvious from the base tier pricing.

trustpilot · 2025-05-31

I was paying $119/mo for Convert Kit as I was on the 10k plan (roughly 9,500 subscribers)

hn · 2025-07-21

the 3 weeks of Go/PostgreSQL/Redis setup explains why people just pay ConvertKit $300/month

2

No Automatic Plan Downgrade

high overage

Kit automatically upgrades your plan as subscriber count rises, but does NOT automatically downgrade when you remove subscribers. Users must manually contact support to request a lower tier. Refunds are not issued for billing that occurred before the manual request, even if the request is made within 24 hours of being charged.

trustpilot · 2025-05-31

I got billed for the 10k bc I didn’t manually reach out to downgrade my account. I have to manually reach out to downgrade?

trustpilot · 2025-07-07

Disgusting the way they automatically increase your plant, but they will NOT do it when you decrease it. I got charged for an annual plan, (6 month pending). Since I noticed my charge 30+ days after it being done, they would not adjust my pricing or plan

3

Mid-Contract Price Increases

critical addon

Multiple users report significant price increases during their contract period without adequate advance notice. Reports include prices tripling mid-contract and a platform-wide 50% price increase. Users locked into annual plans had no recourse.

trustpilot · 2025-09-11

Bought in on one plan, the price then tripled. I was stuck for the rest of my contract knowing I was going to have to change services eventually.

trustpilot · 2026-02-02

last year, they raised their prices 50% without telling customers that email campaigns sent from their platform would not render in Outlook

4

No Refund Policy

medium support

Kit does not offer refunds on billing. Users who clean their subscriber lists and immediately request a plan downgrade have been denied refunds. A 30-day refund window was referenced in one review but appears to be applied inconsistently or changed mid-contract.

trustpilot · 2025-05-31

I emailed support, and she downgraded my account (within 24 hours of being billed), and she told me they don't offer refunds.

trustpilot · 2025-09-11

Offered me a one year discount to stay and told me it was outside the 30 day refund, despite them changing the rules mid-contract.

5

Automation Requires Paid Plan Upgrade

medium addon

Users who sign up expecting to build automated email sequences quickly discover that the free plan includes no automation capabilities. Accessing automated sequences and the visual automation builder requires upgrading to the Creator plan at a minimum.

trustradius · 2021-06-05

I thought I could get up and running within an hour (build the page, create the list, and set up automation), but I soon realized I had to upgrade to use automation and setting up took me more than 3 hours.

6

Opaque and Inconsistent Billing Practices

high support

Multiple users report being shown different prices at different stages of the upgrade or cancellation flow, and needing to contact billing repeatedly to understand charges. One user described prices changing from $49 to $29 to $79 to $129 across different billing screens.

trustpilot · 2025-03-06

At one point you might be asked to upgrade to a $49 plan which then shows up as $29 on the billing page, which later shows up as $79 when you go to cancel, only for them to let you know it’s actually $129.

trustpilot · 2025-05-31

I had to email billing monthyl to get clarification on my billing, as I always found them to overcharge me.

Frequently Asked Questions

01 What hidden costs should I budget for with Kit (formerly ConvertKit)?

Beyond the license fee, budget for: Subscriber-Count Scaling Costs ($119-$300); No Automatic Plan Downgrade ($20-$40/month (source dated Jul 2025)); Mid-Contract Price Increases (50-200% of license costs); No Refund Policy ($99-$240/year (source dated Sep 2025)); Automation Requires Paid Plan Upgrade ($39/month); Opaque and Inconsistent Billing Practices (5-15% of license costs). Exact totals depend on your deployment size and negotiated terms.

02 Does Kit (formerly ConvertKit) charge for implementation?

Implementation costs for Kit (formerly ConvertKit) vary by deployment size and customization. Contact the vendor or check our sourced hidden-cost breakdown above for verified figures.

03 How much does Kit (formerly ConvertKit) support cost?

Kit does not offer refunds on billing. Users who clean their subscriber lists and immediately request a plan downgrade have been denied refunds. Estimated impact: $99-$240/year (source dated Sep 2025).

04 Are there overage or storage costs with Kit (formerly ConvertKit)?

Kit's headline plan prices are starting rates for lower subscriber counts. As your list grows, pricing increases significantly — one user reported paying $119/month for approximately 9,500 subscribers on what starts as the Creator plan, and larger lists can reach $300/month or more. Estimated impact: $119-$300.

05 What add-ons cost extra with Kit (formerly ConvertKit)?

Add-on pricing for Kit (formerly ConvertKit) varies by feature. The sourced cost breakdown above lists any verified add-on costs we have.

Now You Know the Real Cost — Try Kit (formerly ConvertKit) Free

Check current Kit (formerly ConvertKit) pricing

Prices and terms change; verify against the live pricing page.

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