ConvertKit vs Birch Pricing (2026)
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ConvertKit vs Birch

Marketing Automation pricing comparison · 2026

ConvertKit pricing ranges from $0–$66/month, while Birch ranges from $49–$1799/month. ConvertKit is typically 93% more affordable, though your actual cost depends on tier and team size.

Marketing Automation

ConvertKit

$0–$66
/month
3 plans · Free tier
Full pricing breakdown →
VS
Marketing Automation

Birch

$49–$1799
/month
8 plans
Full pricing breakdown →

ConvertKit and Birch both operate in the marketing automation category. This page compares their list pricing.

Plan-by-Plan Pricing

Plan ConvertKit Birch
Newsletter Free /month $49 /
Creator $33 /month $99 /
Pro $66 /month $249 /
Pro ($75K spend) — $499 /
Pro ($150K spend) — $799 /
Pro ($300K spend) — $1.3K /
Pro ($500K spend) — $1.8K /
Enterprise — Custom

Cost at Scale

Total cost of ownership — licenses, implementation, and hidden costs included.

ConvertKit

3 scenarios
$0/month ($0/year)
New Creator (Under 10,000 Subscribers)
on the Newsletter plan
$33/month ($396/year)
Growing Creator on Creator Plan
on monthly billing or $390/year ($32.50/month effective) with annual billing
$66/month ($792/year)
Professional Creator or Team on Pro
on monthly billing or $790/year ($65.83/month effective) with annual billing

Birch

3 scenarios
$99/month ($1,090/year with annual billing)
Small E-commerce Business ($10K/month ad spend)
Pro plan at the $10K spend tier
$499/month ($5,490/year with annual billing)
Growth-Stage DTC Brand ($75K/month ad spend)
Pro plan at the $75K spend tier
$1,299/month ($14,290/year with annual billing)
Performance Marketing Agency ($300K/month client spend)
Pro plan at the $300K spend tier, plus potential Hub add-on at $49-249/month for server-side tracking

Market Intelligence

ConvertKit

Median annual cost
$1,164
Based on
142 deals

Birch

Median annual cost
$230
Based on
135 deals

What Users Say

ConvertKit

Trustpilot
2/5 (23)
Top complaints
  • Automatic plan upgrades without automatic downgrades
  • Poor customer support and refund policies
  • Unexpected account closures and restrictions

Birch

G2
4.6/5
Trustpilot
3.8/5 (16)
Top complaints
  • Platform can be buggy and unreliable, causing manual ad launch workarounds
  • Post-cancellation billing for accumulated overage charges
  • Charged for total Meta ad spend, including campaigns not managed through Birch

Hidden Costs

Beyond the sticker price — what catches buyers off guard.

ConvertKit 11 hidden costs

high
Manual Downgrade Required 10-30% of license costs
high
Unexpected price increases without adequate notice 50% of license costs
critical
Account suspension and termination without warning $500-$5,000
medium
Confusing and inconsistent pricing display 15-25% of license costs
medium
Difficult account cancellation and deletion process $100-$500
See all ConvertKit hidden costs →

Birch 6 hidden costs

high
Percentage-Based Overage Charges on Monthly Plans $40-500+/month depending on overspend amount and tier
medium
Charges After Cancellation for Accumulated Overages $40-$516 one-time charge after cancellation
medium
Server-Side Tracking Event Costs $10-499/month depending on event volume
low
Significant Time Investment to Master Platform 10-40 hours of initial setup and learning time
critical
Ad Spend Billing Outside Platform $200-$500
See all Birch hidden costs →

Contract Terms

Term ConvertKit Birch
Auto-renewal Yes Yes
Cancellation 30 days Immediate cancellation allowed but no refunds on annual plans
Minimum commitment Monthly or annual billing available Month-to-month for monthly plans, 1 year for annual plans
Price escalation Automatic price increases occur when subscriber count increases. Some users report unexpected mid-contract price increases of 100-200%, though specific escalation clauses are not documented. —
Can downgrade Yes —
Try ConvertKit Free
Start Birch Free Trial — 14 Days

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