Kit (ConvertKit) vs Outgrow Pricing (2026)
Compare / Kit (formerly ConvertKit) vs Outgrow
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Team size
25 seats

Kit (formerly ConvertKit) vs Outgrow

Marketing Automation pricing comparison · 2026

Kit (formerly ConvertKit) has a free plan, then $39–$79/mo, while Outgrow has a free plan, then $22–$720/mo. These products use different pricing models ( vs Per-seat subscription), so a direct price comparison isn't meaningful — costs depend on usage volume and mix.

Visit
See pricing on each vendor's site
Above-the-fold path — each link opens the vendor's pricing page in a new tab.
Visit Kit pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
Visit Outgrow pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
Compare
2 products · Marketing Automation
Side-by-side · live
Kit (formerly ConvertKit)
Kit (formerly ConvertKit) has a free plan for up to 10,000 subscribers.
verified 14d ago
$1.2K $4.3K
View pricing →
Outgrow
Outgrow is an interactive content platform that enables marketers to create quizzes, calcu
verified 3mo ago
$1.2K $4.3K
View pricing →
Recorded annual contract medians
Kit median is $3.1K less than Outgrow · different customer contracts; not a quote
Cheapest $1.2K
Spread 73%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Pro
$948/yr
year 1 license · flat plan price
Freelancer Pro
$540/yr
year 1 license · flat plan price
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
↓ Lowest median
Median annual
$1.2K/yr
Vendr · n=142
Median annual
$4.3K/yr
Vendr · n=0 · limited data avg 41% negotiated
REF · 01

Sources & confidence

Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.

Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources 18 sourced facts
12 hidden-cost · 3 contract · Vendr median · 2 review platforms
Last verified 2w ago
Confidence Medium confidence
Sources 15 sourced facts
10 hidden-cost · 2 contract · Vendr median · 2 review platforms
Last verified 3mo ago
Confidence Medium confidence
REF · 02

Plans at a glance

Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.

Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 03

Hidden costs

Each cost is severity-ranked, with the dollar range quoted from its source (Vendr, Reddit, TrustRadius, BBB, official docs) — never our estimate.

Beyond the sticker
Severity-ranked, sourced
5 documented
  • Subscriber-Count Scaling Costs
    $119-$300
    3 sources
  • No Automatic Plan Downgrade
    $20-$40/month
    2 sources
  • Mid-Contract Price Increases
    50-200% of license costs
    2 sources
  • No Refund Policy
    $99-$240/year
    2 sources
  • Automation Requires Paid Plan Upgrade
    $39/month
    1 source
5 documented
  • Lead Tier Caps Force Upgrades at Scale
    $70-$505/month for forced plan upgrades when lead caps are hit
    1 source
  • Key Features Gated Behind Higher Tiers
    $70-$575/month to access premium features not available on lower tiers
    1 source
  • Content Piece Limits on Lower Plans
    $70-$95/month upgrade to Essentials for unlimited content pieces
    1 source
  • Plan and Pricing Changes Without Clear Communication
    Variable — unexpected cost increases when plans are restructured
    1 source
  • Lead Add-On Costs When Hitting Tier Ceilings
    Custom pricing for lead add-ons — not publicly disclosed
    1 source
REF · 04

Contract terms

The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.

Kit
Outgrow
Auto-renewal
Yes
Yes
Cancellation
30 days from charge date (applied inconsistently per user reports)
No notification provided
Commitment
✓ Monthly or annual
—
Price escalation
Multiple users report mid-contract price increases of 50% or more; some report prices tripling without adequate advance notice
Annual plan pricing differs significantly from monthly (e.g., $300/year vs $540 for same monthly plan)
Can downgrade
No
—
Based on 5 verified sources (Vendr · TrustRadius · BBB)
REF · 05

What users say

Aggregated, with sample sizes. We use whichever review platform has data.

User reviews
TrustRadius · Trustpilot · G2
TrustRadius
8.6out of 5 (6)
Trustpilot
1.3out of 5 (21)
Best for
New creators building their first email list
Watch out
Poor and unresponsive customer support with no phone option
TrustRadius
7.5out of 5 (64)
Trustpilot
2.2out of 5 (15)
Best for
Solo freelancers or marketers creating simple quizzes and calculators with low lead volumes
Watch out
Pricing transparency - features cost more than advertised
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit Kit pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
Visit Outgrow pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
License cost is computed from publicly listed plans (real math, list price × seats). Median annual cost is from Vendr's deal flow when available — see source badges. Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
Marketing Automation

Kit (formerly ConvertKit)

Free plan; paid $39–$79
/mo
3 plans · Free tier
Full pricing breakdown →
VS
Marketing Automation

Outgrow

Free plan; paid $22–$720
/mo
5 plans
Full pricing breakdown →
⚖

Different Pricing Models

Direct price comparison isn't meaningful here — Kit (formerly ConvertKit) uses pricing while Outgrow uses Per-seat subscription pricing. Your actual cost will depend on usage volume, team size, or both. Here's each product in its native unit.

Kit (formerly ConvertKit)

Free plan; paid $39–$79/mo
See full Kit (formerly ConvertKit) pricing →
vs
Per-seat subscription

Outgrow

Free plan; paid $22–$720/mo
See full Outgrow pricing →

Kit (formerly ConvertKit) and Outgrow both operate in the marketing automation category. This page compares their list pricing.

Plan-by-Plan Pricing

Plan Kit (formerly ConvertKit) Outgrow
Free Free /month $22 /month
Creator $39 /month $45 /month
Pro $79 /month $115 /month
Business — $720 /month
Enterprise — Custom

Cost at Scale

Total cost of ownership — licenses, implementation, and hidden costs included.

Kit (formerly ConvertKit)

2 scenarios
$119/month ($1,428/year)
~10,000 Subscriber List on Creator Plan
~$300/month
Larger Newsletter at Scale

Outgrow

6 scenarios
$300/year ($25/month x 12 months on annual Freelancer Pro plan)
Solo Freelancer (Freelancer Pro, Annual Billing)
$1,140/year ($95/month x 12 months on annual Essentials plan)
Growing Marketing Team (Essentials, Annual Billing)
$7,200/year ($600/month x 12 months on annual Business plan)
Agency or Enterprise (Business, Annual Billing)
See all 6 scenarios →

Market Intelligence

Kit (formerly ConvertKit)

Median annual cost
$1,164
Based on
142 deals

Outgrow

Median annual cost
$4,250
Average negotiated discount
41%

What Users Say

Kit (formerly ConvertKit)

Trustpilot
1.3out of 5 (21)
TrustRadius
8.6out of 10 (6)
Top complaints
  • Poor and unresponsive customer support with no phone option
  • Account termination without warning or adequate explanation
  • Mid-contract price increases without notice

Outgrow

Trustpilot
2.2out of 5 (15)
TrustRadius
7.5out of 10 (64)
Top complaints
  • Pricing transparency - features cost more than advertised
  • Locked features requiring constant upgrades
  • Auto-renewal without notification

Hidden Costs

Beyond the sticker price — what catches buyers off guard.

Kit (formerly ConvertKit) 6 hidden costs

high
Subscriber-Count Scaling Costs $119-$300
high
No Automatic Plan Downgrade $20-$40/month (source dated Jul 2025)
critical
Mid-Contract Price Increases 50-200% of license costs
medium
No Refund Policy $99-$240/year (source dated Sep 2025)
medium
Automation Requires Paid Plan Upgrade $39/month
See all Kit (formerly ConvertKit) hidden costs →

Outgrow 8 hidden costs

high
Lead Tier Caps Force Upgrades at Scale $70-$505/month for forced plan upgrades when lead caps are hit
high
Key Features Gated Behind Higher Tiers $70-$575/month to access premium features not available on lower tiers
medium
Content Piece Limits on Lower Plans $70-$95/month upgrade to Essentials for unlimited content pieces
medium
Plan and Pricing Changes Without Clear Communication Variable — unexpected cost increases when plans are restructured
medium
Lead Add-On Costs When Hitting Tier Ceilings Custom pricing for lead add-ons — not publicly disclosed
See all Outgrow hidden costs →

Contract Terms

Term Kit (formerly ConvertKit) Outgrow
Auto-renewal Yes Yes
Cancellation 30 days from charge date (applied inconsistently per user reports) No notification provided
Minimum commitment Monthly or annual —
Price escalation Multiple users report mid-contract price increases of 50% or more; some report prices tripling without adequate advance notice Annual plan pricing differs significantly from monthly (e.g., $300/year vs $540 for same monthly plan)
Can downgrade No —

Continue researching

Kit (formerly ConvertKit)

Outgrow

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