Quick Answer
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Kit (formerly ConvertKit) costs Free to $79 per month as of November 2026, with 3 plans available including a free tier. Plans: Free (free), Creator at $39/month, and Pro at $79/month. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes

Kit (formerly ConvertKit) offers 3 pricing tiers: Free, Creator, Pro. A free plan is available. Paid plans include Creator at $39/month, Pro at $79/month. The Creator plan is growing creators who need automations and sequences.

Last verified: | Sources: 1 pricing pages and reviews
Forever Free plan type

Yes, Kit (formerly ConvertKit) offers a forever free plan as of November 2026. The free tier includes 7 features with limits on usage. Paid plans start at $39/month (Creator). Pricing verified from 1 sources by CostBench.

Forever Free

Kit (formerly ConvertKit)'s free plan is available indefinitely with no time limit.

What's Included in the Free Plan

  • Up to 10,000 subscribers
  • 1 user
  • Unlimited landing pages and forms
  • Unlimited email broadcasts
  • Audience tagging and segmentation
  • Sell digital products and subscriptions (3.5% + 30¢ per transaction)
  • Free Recommendations
Start Free at Kit (formerly ConvertKit)

What's NOT Included (Paid Only)

  • Everything in Free
  • Unlimited Visual Automations
  • Unlimited email sequences
  • Kit MCP
  • A/B test subject lines
  • Polls
  • Remove Kit branding
  • SMS marketing
  • Apps and integrations
  • RSS campaigns
  • 2 users
  • Free migration from another platform
  • 24/7 email and chat support

You'll Need to Upgrade When...

  • You exceed the user limit
  • You need features like Everything in Free or Unlimited Visual Automations
  • You require premium support or SLA guarantees
  • You need to remove branding or watermarks
  • You need advanced integrations or API access

Hidden Restrictions on Free Plan

  • ! Kit (formerly ConvertKit) branding may appear on your content or communications
  • ! Support is limited to community forums or email with longer response times
  • ! Export options may be restricted or include watermarks
  • ! API access is typically limited or not available
  • ! Advanced reporting and analytics require paid plans

Free vs Paid: Which Do You Need?

Free Plan is Enough If...

  • You're an individual or very small team
  • You need only basic features
  • You don't mind usage limits
  • Branding on output is acceptable
  • Community support is sufficient

Free vs Creator Plan Comparison

Free $0
Features 7 included 13+ included
Support Community/Email Priority Support
Branding Kit (formerly ConvertKit) branding Your branding
Best For New creators building their first email list Growing creators who need automations and sequences

Frequently Asked Questions

01 Is Kit (formerly ConvertKit) free?

Yes, Kit (formerly ConvertKit) offers a forever free plan with 7 core features included. However, there are limits on users and features that may require upgrading.

02 What's included in Kit (formerly ConvertKit)'s free plan?

Kit (formerly ConvertKit)'s free plan includes: Up to 10,000 subscribers, 1 user, Unlimited landing pages and forms, Unlimited email broadcasts, Audience tagging and segmentation, and 2 more features. Key limits include basic usage caps.

03 What's NOT included in Kit (formerly ConvertKit)'s free plan?

The free plan excludes: Everything in Free, Unlimited Visual Automations, Unlimited email sequences, Kit MCP, A/B test subject lines. You'll also have Kit (formerly ConvertKit) branding and limited support options.

04 When should I upgrade from Kit (formerly ConvertKit)'s free plan?

Consider upgrading when: you hit user or storage limits, need features like Everything in Free or Unlimited Visual Automations, require premium support, or want to remove branding. The cheapest paid plan starts at $39/month.

05 Is Kit (formerly ConvertKit)'s free plan really free forever?

Yes, Kit (formerly ConvertKit)'s free plan is available indefinitely with no time limit. However, feature and usage limits may restrict what you can do without upgrading to a paid plan.

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