ConvertKit vs Pardot
Marketing Automation pricing comparison · 2026
ConvertKit pricing ranges from $0–$66/month, while Pardot ranges from $1250–$15000/month. ConvertKit is typically 99% more affordable, though your actual cost depends on tier and team size.
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ConvertKit and Pardot both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | ConvertKit | Pardot |
|---|---|---|
| Newsletter | Free /month | $1.3K /month (up to 10k contacts) |
| Creator | $33 /month | $2.8K /month (up to 10k contacts) |
| Pro | $66 /month | $4K /month (up to 10k contacts) |
| Premium | — | $15K /month (up to 75k contacts) |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
ConvertKit
3 scenarios$0/month ($0/year)
New Creator (Under 10,000 Subscribers)
on the Newsletter plan
$33/month ($396/year)
Growing Creator on Creator Plan
on monthly billing or $390/year ($32.50/month effective) with annual billing
$66/month ($792/year)
Professional Creator or Team on Pro
on monthly billing or $790/year ($65.83/month effective) with annual billing
Pardot
4 scenarios$1,250/month
Starter Setup
$2,750/month
Growing Business
Custom pricing — typically negotiated annually, contact sales for quote
Enterprise (100+ users)
Market Intelligence
ConvertKit
- Median annual cost
- $1,164
- Based on
- 142 deals
Pardot
- Median annual cost
- $6,000
- Based on
- 27 deals
Contract Terms
| Term | ConvertKit | Pardot |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | 30 days | 30 days before renewal |
| Minimum commitment | Monthly or annual billing available | 1 year |
| Price escalation | Automatic price increases occur when subscriber count increases. Some users report unexpected mid-contract price increases of 100-200%, though specific escalation clauses are not documented. | Standard renewal increases apply; users report difficulty canceling or modifying contracts |
| Can downgrade | Yes | No |