Price checkPer seat
FreeFreeStarter$37.45/user/moScaleCustom
See all 3 plans

All Lusha Plans & Pricing

Some prices not re-verified — only plans marked “checked” were confirmed on the vendor’s pricing page

Plan Monthly Annual Best For
View all features by plan (compare side-by-side)

Free

  • 40 credits per month
  • 1 seat included
  • Verified emails and phone numbers
  • Basic and advanced filters
  • Company advanced data
  • Automated email sequences
  • Call recordings and AI Insights
  • No credit card required

Starter

  • 4,800 credits per year (400/month equivalent)
  • 1 seat included
  • Credits granted upfront on annual plans
  • Everything in Free plus:
  • Contact and company lookalikes
  • Bulk enrichment
  • AI assistant
  • 5 buying intent topics

Scale

  • Custom credit allocation
  • Custom seats
  • Credits granted upfront
  • Everything in Premium plus:
  • 50%+ off price per credit
  • SSO (SAML) authentication
  • 25 buying intent topics with unlimited results
  • Advanced compliance controls
  • Dedicated success team
  • Priority support
Pricing Alerts

Track Lusha pricing

Get an email when Lusha's pricing changes — plus the weekly SaaS Price Watch: verified price changes and deals across 3,000+ products. One-click unsubscribe.

Try Lusha Free
Compare Lusha with alternativesAdjust seats, lock a tier, add up to 2 more products side-by-side. Shareable URL.
At a glance

List price by tier (annualized, per seat)

Per-seat list price across Lusha's plans, annualized. Custom-priced tiers show a hatched bar.

Starter$449.4/yr
ScaleCustom
0
Quick Answer
Last verified:
High confidence

Lusha costs Free to $37.45 per user/month as of November 2026, with 3 plans available including a free tier. Plans: Free (free), and Starter at $37.45/user/month (billed annually). Custom pricing is available on request. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Try Lusha Free

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes

Lusha offers 3 pricing tiers: Free, Starter, Scale. A free plan is available. Paid plans include Starter at $37.45/user/month (billed annually). The Starter plan is individual sellers who need more credits and ai-powered prospecting features.

Compared to other ai sales tools software, Lusha is positioned at the budget-friendly price point.

  • Median contract: $839/yr from 0 purchases Precise
  • Average negotiated discount: 32%
  • 7 documented hidden costs beyond list price
  • Contracts auto-renew
Last verified: | Sources: 9 pricing pages and reviews

How much does Lusha cost?

Lusha has a free plan; Starter costs $37.45/user/mo, billed annually. Scale is quote-based. Plans include Free (free), Starter at $37.45/user/month (billed annually), Scale (custom pricing).

Lusha Pricing Overview

Lusha has 3 pricing plans, including a free tier. Paid plans range from $37.45 to $37.45/user/month. The Free plan is free and is best for individuals exploring b2b prospecting with light usage needs. The Starter plan costs $37.45/user/month (billed annually), best for individual sellers who need more credits and ai-powered prospecting features. The Scale plan requires contacting sales for a custom quote and is designed for large organizations needing sso, advanced compliance, and dedicated support.

Lusha contracts auto-renew, with a Monthly or annual options available minimum commitment.

The median Lusha customer pays $839/year, with an average 32% discount available through negotiation.

There are at least 7 documented hidden costs beyond Lusha's list price, including implementation, training, and add-on fees.

This pricing was last verified in July 29, 2026 from 9 independent sources.

Try Lusha Free

Lusha is a B2B sales intelligence platform that provides verified contact data, buyer intent signals, and prospecting tools for sales teams. The platform offers a browser extension, API access, bulk enrichment, and CRM integrations with Salesforce, HubSpot, and more.

How Lusha Pricing Compares

Compare Lusha pricing against top alternatives in AI Sales Tools.

Apollo.io $0-149/user/month Compare → Cognism $15,000-30,000/year Compare → ZoomInfo $15,000-45,000/year Compare →

Compare Lusha vs Alternatives

Before committing to Lusha, compare pricing with these 3 alternatives in the same category.

VSApollo.io
Free

Teams wanting outreach included with prospecting

Full comparison
VSCognism
From $15,000/year

Teams needing GDPR-compliant European data

Full comparison
VSZoomInfo
From $15,000/year

Enterprise teams needing comprehensive B2B intelligence

Full comparison

All Lusha alternatives & migration guides

What Companies Actually Pay for Lusha

The median Lusha buyer pays $839/year based on 0 buyer-reported purchases (Vendr), with an average 32% savings through negotiation.

What companies actually pay $839/yr Median across 0 buyer-reported purchases (Vendr) Precise
32% avg. savings
with negotiation
Review scores
TrustRadius 8.7out of 10 (335)
Trustpilot 1.2out of 5 (25)
Third-party review aggregates, as of Mar 2026
Top pricing complaints
Unsolicited calls and GDPR violations - users receive spam calls on personal numbersData scraping without consent - contact details harvested without permissionInaccurate contact data - phone numbers and emails often incorrect or outdatedLimited database coverage - many companies and contacts not found
Source: Vendr buyer data — median of 0 purchases reported to Vendr. Buyer-reported estimates, not verified by CostBench or the vendor; savings reflect discounts buyers reported.

Lusha Cost by Company Size

Example costs for teams of different sizes. Each figure is labelled with the period it covers.

Solo SDR on Starter Plan $449.40 per year

$449.40/year ($37.45/month x 1 user x 12 months)

1 user on the Starter plan (annual billing) doing moderate email prospecting.

Lusha pricing page (March 2026)

How Lusha Pricing Compares

Software Starting Price Top Price
Lusha Free $37.45/user/month
AiSDR $2500/month $2500/month
Amplemarket $600/month $600/month
Apollo.io Free $119/user/month
Chorus (by ZoomInfo) Custom Custom
Cognism Custom Custom

Detailed pricing comparisons:

Browse all AI Sales Tools pricing →

7 Lusha Hidden Costs Beyond the List Price

Beyond the listed price, Lusha has at least 7 documented hidden costs that can significantly increase total cost of ownership.

Watch for 7 hidden costs
  • Credit System Limitations and Overage Costs 20-40% of license costs
    medium 3 sources
    Reddit “To be honest, I personally use Lusha, but its kind of expensive to extract as your limit goes higher.”
    Reddit “Yeah lusha is quite famous, but it has this weird pricing.”
    Reddit “limited credits, cheap”
  • Supplemental Tools Needed for Full Coverage 10-20% of license costs for supplemental tools
    medium 2 sources
    Reddit “Lusha - not enough data, very inaccurate, no intent - not for us”
    Reddit “I'd give ZoomInfo an 8/10 for accuracy/availability of contact info and Lusha maybe a strong 6.5/10”
  • Aggressive Auto-Renewal and Cancellation Difficulties Full annual renewal charge if not canceled in advance
    high 2 sources
    Trustpilot “Potentially great product, let down by absolutely incompetent support team in Australia. Sales are a joke.”
    Trustpilot “Customers report being charged for automatic annual renewals and receiving no response from customer support when attempting to contact Lusha.”
  • Premium Plan Seat Costs Add Up Quickly $399.90/month per additional seat on Premium
    medium 1 source
    pricing_page “Premium plan: $399.90/month billed monthly, 5 seats included”
  • Data Accuracy Issues Requiring Verification 5-15% of license costs
    medium 5 sources
    TrustRadius “Sometimes mobile number are not direct but an office number. The email ID can sometimes be incorrect. Some contact email IDs cannot be found as it's not in the database.”
    TrustRadius “The data accuracy of Lusha is around 80 - 85%.”
    TrustRadius “We have been mainly filtering commercial & director-level data. We see an accuracy of 65 to 70 %”
    Reddit “Depending on the industry I am targeting I get around 75 to 88% accuracy.”
    Reddit “This information was provided was about 60% accurate for us”
  • Limited Database Coverage for International and Mid-Sized Companies $500-$2,000 (source dated Jan 2026)
    medium 3 sources
    TrustRadius “Database expansion (some companies don't exist)”
    TrustRadius “What needs to be improved is the number of companies in India & Globally. Many times, mid-sized companies are not there.”
    Reddit “It doesn't seem to have a developed enough database to be your primary data enrichment tool”
  • CRM Integration Sync Failures $25-$50/user/month (source dated Jan 2026)
    low 1 source
    TrustRadius “CRM sync can fail often”
Tip

Ask your Lusha sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 5 independent sources
Reddit User discussions Trustpilot Consumer reviews pricing_page TrustRadius Enterprise reviews Vendr Verified buyer transactions
Key claims include inline source attribution. Data verified against multiple independent sources. 25 source citations total.

Lusha Contract Terms

Lusha contracts auto-renew. Changes require advance notice. These terms are sourced from verified buyer experiences.

Contract Terms
Auto-Renewal Yes
Minimum Commitment Monthly or annual options available
Mid-Term Downgrade Not allowed
Payment Terms Monthly or annual upfront
Price Escalation Not documented in available sources
Note

Not specified in sources

Based on 1 verified source

How to Negotiate Lusha Pricing

Lusha contracts are negotiable — buyers save an average of 32% off list price. These 6 tactics are sourced from real buyer experiences and procurement specialists.

Negotiation Playbook 6 tactics
Leverage Vendr Benchmark Data high success

Industry benchmark data shows buyers achieve an average of 32% savings on Lusha subscriptions. Reference this when negotiating Scale or multi-seat Premium deals to justify your discount request and establish a realistic target price.

Vendr marketplace data
Leverage Vendr for Additional Savings high success

According to Vendr marketplace data, buyers save an average of 32% on Lusha subscriptions. Use this benchmark when negotiating Premium or Scale plans, and consider working with a procurement platform to access negotiated rates.

Vendr marketplace data
Start with Free Plan to Test Data Quality high success

Lusha offers a forever-free plan with 40 credits per month (50 emails and 5 phones). Use this to validate data accuracy for your specific market and use case before committing to paid plans. Given reported accuracy rates of 60-85%, testing first is critical.

CURRENT TIER DATA and TrustRadius user reports on accuracy
Time Negotiations to Quarter-End medium success

Lusha sales reps are more flexible at quarter-end and year-end, particularly on Premium and Scale deals. Request a multi-year commitment discount (typically 15-25% additional savings) combined with end-of-quarter urgency to maximize your discount.

Reddit user experiences and SaaS negotiation best practices
Position as Secondary Tool, Not Primary medium success

Users report Lusha works best as a supplementary data source alongside other tools. Negotiate lower pricing by explaining you'll use it for overflow/niche contacts rather than as your primary database. This can justify a smaller credit allocation at lower cost.

Reddit discussion: 'I find that Lusha is well suited as a secondary data source. It doesn't seem to have a developed enough database to be your primary data enrichment tool'
Negotiate Based on International Data Gaps medium success

If you need significant international or mid-market company data, push back on pricing given documented database limitations. Users report gaps in coverage outside North America and for smaller companies. Use this as leverage for discounts or additional credits.

TrustRadius reviews noting limited coverage for international and mid-sized companies
High success Medium Low / difficult

Full negotiation guide →

Lusha Price History

Pricing changes CostBench has tracked for Lusha, verified across 2 snapshots going back to 2026Q1.

  1. Lusha price increase

    Highest tier increased from $79 to $400/month

    +406.2%

  2. Lusha tier restructure

    Changed from 4 to 5 pricing tiers

  3. Lusha Pro increase

    Pro tier increased from $35 to $70/month

    +99.7%

Price increased 100% over 0.4 years

View Lusha's full price history →

Lusha Pricing FAQ

01 Does Lusha have a free plan?

Yes, Lusha offers a forever-free plan with 40 credits per month, 1 seat, verified email and phone number access, basic and advanced filters, automated email sequences, and call recordings with AI Insights. No credit card is required. The 40-credit monthly allocation is suitable for very light prospecting but will run out quickly for active sales teams.

02 How does Lusha's credit system work?

Lusha uses a unified credit system where all data actions (searches, exports, API calls, AI features) draw from a single credit wallet. On annual plans, all credits are granted upfront for the year. On monthly plans, credits are granted each month and roll over up to 2x your tier's limit. The Free plan gets 40 credits/month, Starter gets 4,800/year, Pro gets 7,200/year, and Premium gets 40,800/year.

03 Can I negotiate Lusha pricing?

Yes, Lusha pricing is negotiable for Scale (Enterprise) plans and larger team deals. Industry data shows buyers achieve an average of 32% savings through negotiation. Best opportunities occur at quarter-end and year-end. For Pro and Premium tiers, pricing is more fixed, but promotional pricing sometimes drops rates further. Always benchmark against competitors like Apollo.io, Seamless.AI, and LeadIQ when negotiating.

04 How accurate is Lusha's contact data?

Based on user reports, Lusha's data accuracy ranges from 60-85% depending on industry and region. The platform performs best for US-based enterprises and C-level contacts. Common issues include office numbers instead of direct dials (15-20% of cases) and occasional incorrect email addresses. Users recommend verifying critical contacts and using Lusha as a supplementary tool alongside other data sources for best results.

05 What does a Lusha credit cover?

Each Lusha credit typically represents one contact lookup. The Free plan includes 40 credits per month (50 emails and 5 phones for 1 user). Email lookups and phone number reveals each consume credits. Users report the credit system can become expensive as needs scale, with costs rising significantly when you need higher volume prospecting beyond the included allocation.

06 Does Lusha work well for international contacts?

Lusha's coverage is strongest for North American markets, particularly the United States. Users report notable gaps in the database for international markets and mid-sized companies outside the US. One user noted difficulty finding companies in India and other global markets. If international prospecting is critical, plan to supplement Lusha with region-specific data providers.

07 Can I use Lusha as my only sales intelligence tool?

Most experienced users recommend against using Lusha as a standalone tool. The consensus is that Lusha works best as a secondary data source alongside platforms like Apollo.io or ZoomInfo. Users frequently find contacts in Lusha that aren't available elsewhere, making it valuable for filling gaps, but its database isn't comprehensive enough to serve as your sole prospecting platform.

Is this pricing incorrect? — we'll verify and update it.