Lusha vs Amplemarket Pricing (2026)

Lusha vs Amplemarket

AI Sales Tools pricing comparison · 2026

Lusha pricing ranges from $0–$399.9/user/month, while Amplemarket ranges from $300–$300/month. Lusha is typically 83% more affordable, though your actual cost depends on tier and team size.

AI Sales Tools

Lusha

$0–$399.9
/user/month
5 plans · Free tier
Full pricing breakdown →
VS
AI Sales Tools

Amplemarket

$300–$300
/month
3 plans
Full pricing breakdown →

Lusha and Amplemarket both operate in the ai sales tools category. This page compares their list pricing.

Plan-by-Plan Pricing

Plan Lusha Amplemarket
Free Free / $300 /user/month
Starter $49.90 / Custom
Pro $69.90 / Custom
Premium $399.90 /
Scale Custom

Cost at Scale

Total cost of ownership — licenses, implementation, and hidden costs included.

Lusha

4 scenarios
$449.40/year ($37.45/month x 1 user x 12 months)
Solo SDR on Starter Plan
$1,888.20/year ($52.45/month x 3 users x 12 months)
Small Sales Team on Pro Plan
$3,599.40/year ($299.95/month x 12 months)
Mid-Size Team on Premium Plan
See all 4 scenarios →

Amplemarket

3 scenarios
$7,200/year (2 users × $300/user/month × 12 months)
Small Sales Team (2 reps, Startup)
Custom pricing (quote required)
Mid-Size Sales Team (4 reps, Growth)
Custom pricing (quote required)
Enterprise Sales Org (10+ reps, Elite)

Market Intelligence

Lusha

Median annual cost
$839
Average negotiated discount
32%
0

Amplemarket

Median annual cost
$14,829
0 0

Hidden Costs

Beyond the sticker price — what catches buyers off guard.

Lusha 7 hidden costs

medium
Credit System Limitations and Overage Costs 20-40% of license costs
medium
Supplemental Tools Needed for Full Coverage 10-20% of license costs for supplemental tools
high
Aggressive Auto-Renewal and Cancellation Difficulties Full annual renewal charge if not canceled in advance
medium
Premium Plan Seat Costs Add Up Quickly $399.90/month per additional seat on Premium
medium
Data Accuracy Issues Requiring Verification 5-15% of license costs
See all Lusha hidden costs →

Amplemarket 3 hidden costs

medium
Data Enrichment Credits 10-15% of license costs
medium
International Data Quality Issues 15-25% of license costs
medium
Additional contact credits beyond plan limits 10-20% of license costs
See all Amplemarket hidden costs →