Lusha vs Gong Pricing (2026)
Compare / Lusha vs Gong
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Team size
25 seats

Lusha vs Gong

AI Sales Tools pricing comparison · 2026

Lusha has a free plan, then $49.90–$399.90/user/mo, while Gong is quote-based. Lusha is typically 60% more affordable, though your actual cost depends on tier and team size.

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See pricing on each vendor's site
Above-the-fold path — each link opens the vendor's pricing page in a new tab.
Visit Lusha pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
Visit Gong pricing
Discount programs →
Compare
2 products · AI Sales Tools
Side-by-side · live
Lusha
Lusha is a B2B sales intelligence platform that provides verified contact data, buyer inte
verified 3mo ago
$375 $839
View pricing →
Gong
Gong is the leading Revenue AI Operating System, pioneering the conversation intelligence
verified 4mo ago
$375 $839
View pricing →
Recorded annual contract medians
Gong median is $464 less than Lusha · different customer contracts; not a quote
Cheapest $375
Spread 55%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Pro
$21K/yr
year 1 license · $70/seat
Pricing model unknown
Pricing model unknown
no public list price found
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
Median annual
$839/yr
Vendr · n=0 · limited data avg 32% negotiated
↓ Lowest median
Median annual
$375/yr
Vendr · n=55
REF · 01

Sources & confidence

Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.

Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources 21 sourced facts
17 hidden-cost · 1 contract · Vendr median · 2 review platforms
Last verified 3mo ago
Confidence High confidence
Sources 2 sourced facts
1 hidden-cost · Vendr median
Last verified 4mo ago
Confidence High confidence
REF · 02

Plans at a glance

Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.

Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 03

Hidden costs

Each cost is severity-ranked, with the dollar range quoted from its source (Vendr, Reddit, TrustRadius, BBB, official docs) — never our estimate.

Beyond the sticker
Severity-ranked, sourced
5 documented
  • Credit System Limitations and Overage Costs
    20-40% of license costs
    3 sources
  • Supplemental Tools Needed for Full Coverage
    10-20% of license costs for supplemental tools
    2 sources
  • Aggressive Auto-Renewal and Cancellation Difficulties
    Full annual renewal charge if not canceled in advance
    2 sources
  • Premium Plan Seat Costs Add Up Quickly
    $399.90/month per additional seat on Premium
    1 source
  • Data Accuracy Issues Requiring Verification
    5-15% of license costs
    5 sources
1 documented
  • Brand Marketing and Positioning Premium
    20-40% of license costs
    1 source
REF · 04

Contract terms

The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.

Lusha
Gong
Auto-renewal
Yes
—
Cancellation
—
—
Commitment
✓ Monthly or annual options available
1 year
Price escalation
Not documented in available sources
—
Can downgrade
—
—
Based on 1 verified source (Vendr · TrustRadius · BBB)
REF · 05

What users say

Aggregated, with sample sizes. We use whichever review platform has data.

User reviews
TrustRadius · Trustpilot · G2
TrustRadius
8.7out of 5 (335)
Trustpilot
1.2out of 5 (25)
Best for
Individuals exploring B2B prospecting with light usage needs
Watch out
Unsolicited calls and GDPR violations - users receive spam calls on personal numbers
No public ratings yet
Best for
Sales teams focused on conversation intelligence, call coaching, and deal visibility without engagement or forecasting needs
Watch out
Overpriced compared to alternatives
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit Lusha pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
Visit Gong pricing
Discount programs →
License cost is computed from publicly listed plans (real math, list price × seats). Median annual cost is from Vendr's deal flow when available — see source badges. Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
AI Sales Tools

Lusha

Free plan; paid $49.90–$399.90
/user/mo
5 plans · Free tier
Full pricing breakdown →
VS
AI Sales Tools

Gong

Custom pricing
3 plans
Full pricing breakdown →

Lusha and Gong both operate in the ai sales tools category. This page compares their list pricing.

Plan-by-Plan Pricing

Plan Lusha Gong
Free Free /month Custom
Starter $49.90 /user/month Custom
Pro $69.90 /user/month Custom
Premium $399.90 /user/month —
Scale Custom —

Market Intelligence

Lusha

Median annual cost
$839
Average negotiated discount
32%

Gong

Median annual cost
$375
Based on
55 deals

Contract Terms

Term Lusha Gong
Auto-renewal Yes —
Cancellation — —
Minimum commitment Monthly or annual options available 1 year
Price escalation Not documented in available sources —

Continue researching

Lusha

Gong

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