Lusha vs Cognism
AI Sales Tools pricing comparison · 2026 · Updated June 2026
Lusha has a free plan, then $37.45/user/mo, while Cognism is quote-based. These products use different pricing models (Per-seat subscription vs ), so a direct price comparison isn't meaningful — costs depend on usage volume and mix.
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Contract terms
The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
Lusha and Cognism both provide B2B contact data and sales intelligence, but they target very different market segments. Lusha publishes its pricing: a Free tier, Starter at $49.90/user/month ($37.45 billed annually), Pro at $69.90/user/month ($52.45 billed annually), and Premium at $399.90/user/month ($299.95 billed annually), plus a custom-priced Scale plan for larger teams.
Cognism does not publish prices — both its Standard and Pro plans are quote-based per user/month, reflecting its focus on GDPR-compliant B2B data for UK and EMEA markets and phone-verified contacts for mid-market and enterprise sales teams.
Plan-by-Plan Pricing
| Plan | Lusha | Cognism |
|---|---|---|
| Free | Free /month | Custom |
| Starter | Custom | Custom |
| Scale | Custom | — |
Market Intelligence
Lusha
- Median annual cost
- $839
- Average negotiated discount
- 32%
Cognism
- Median annual cost
- $1,668
- Based on
- 15 deals
Contract Terms
| Term | Lusha | Cognism |
|---|---|---|
| Auto-renewal | Yes | — |
| Cancellation | — | — |
| Minimum commitment | Monthly or annual options available | Annual (implied by seat-based licensing model; plans are quoted at a fixed monthly rate billed annually) |
| Price escalation | Not documented in available sources | — |
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Our Verdict
Choose Lusha if you need an affordable, transparent contact enrichment tool — its Starter plan runs $49.90/user/month ($37.45 billed annually) with a Free tier to test the data first, especially if your team primarily targets North American prospects.
Choose Cognism if you require GDPR-compliant European B2B data with phone-verified contacts and intent signals — its Standard and Pro plans are custom-quoted per user/month, suited to mid-market and enterprise teams with budget for premium data quality.
Frequently Asked Questions
01 Which is better for European B2B prospecting?
Cognism is the stronger choice for European markets. It offers GDPR-compliant data, phone-verified mobile numbers (Diamond Data), and deep coverage of European business contacts. Lusha has broader global coverage but is particularly strong in North American data, and its GDPR compliance features are less mature than Cognism's.
02 Can Lusha replace Cognism?
For teams focused on North American outreach with basic contact enrichment needs, Lusha can serve as a cost-effective alternative. However, Cognism's phone-verified mobile numbers, intent data, and strong European data coverage are difficult to replicate at Lusha's price point. Enterprise teams selling into EMEA markets would likely find Cognism's premium justified.