Cognism vs Lusha
AI Sales Tools pricing comparison · 2026
Cognism pricing ranges from $0–$3375/annual, while Lusha ranges from $0–$399.9/user/month. Lusha is typically 98% more affordable, though your actual cost depends on tier and team size.
VS
Cognism and Lusha both operate in the ai sales tools category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Cognism | Lusha |
|---|---|---|
| Free Lead Sample | Free /one-time | Free / |
| Grow (formerly Platinum) | $1.4K /user/year | $49.90 / |
| Elevate (formerly Diamond) | $3.4K /user/year | $69.90 / |
| Enterprise | Custom | $399.90 / |
| Scale | — | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Cognism
5 scenarios$0/month (free tier with basic features)
Solo / Getting Started
$3,375/month
Growing Business
Custom pricing — typically negotiated annually, contact sales for quote
Enterprise (100+ users)
Lusha
4 scenarios$449.40/year ($37.45/month x 1 user x 12 months)
Solo SDR on Starter Plan
$1,888.20/year ($52.45/month x 3 users x 12 months)
Small Sales Team on Pro Plan
$3,599.40/year ($299.95/month x 12 months)
Mid-Size Team on Premium Plan
Market Intelligence
Cognism
- Median annual cost
- $1,668
- Based on
- 15 deals
Lusha
- Median annual cost
- $839
- Average negotiated discount
- 32% 0
Contract Terms
| Term | Cognism | Lusha |
|---|---|---|
| Auto-renewal | — | Yes |
| Cancellation | — | Not specified in sources |
| Minimum commitment | Annual (implied by seat-based licensing model; plans are quoted at a fixed monthly rate billed annually) | Monthly or annual options available |
| Price escalation | — | Not documented in available sources |