Lusha vs Apollo.io Pricing (2026)
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Lusha vs Apollo.io

AI Sales Tools pricing comparison · 2026

Lusha pricing ranges from $0–$399.9/user/month, while Apollo.io ranges from $0–$149/user/month. Lusha is typically 47% more affordable, though your actual cost depends on tier and team size.

AI Sales Tools

Lusha

$0–$399.9
/user/month
5 plans · Free tier
Full pricing breakdown →
VS
AI Sales Tools

Apollo.io

$0–$149
/user/month
5 plans · Free tier
Full pricing breakdown →

Lusha and Apollo.io both operate in the ai sales tools category. This page compares their list pricing.

Plan-by-Plan Pricing

Plan Lusha Apollo.io
Free Free / Free /month
Starter $49.90 / $59 /month
Pro $69.90 / $99 /month
Premium $399.90 / $149 /month
Scale Custom Custom

Cost at Scale

Total cost of ownership — licenses, implementation, and hidden costs included.

Lusha

4 scenarios
$449.40/year ($37.45/month x 1 user x 12 months)
Solo SDR on Starter Plan
$1,888.20/year ($52.45/month x 3 users x 12 months)
Small Sales Team on Pro Plan
$3,599.40/year ($299.95/month x 12 months)
Mid-Size Team on Premium Plan
See all 4 scenarios →

Apollo.io

3 scenarios
$0/month (free tier with basic features)
Solo / Getting Started
$99/month
Growing Business
Custom pricing — typically negotiated annually, contact sales for quote
Enterprise (100+ users)

Market Intelligence

Lusha

Median annual cost
$839
Average negotiated discount
32%
0

Apollo.io

Median annual cost
$684
Based on
14 deals

What Users Say

Lusha

Trustpilot
1.2/5 (25)
Top complaints
  • Unsolicited calls and GDPR violations - users receive spam calls on personal numbers
  • Data scraping without consent - contact details harvested without permission
  • Inaccurate contact data - phone numbers and emails often incorrect or outdated

Apollo.io

Trustpilot
1.6/5 (25)
Top complaints
  • Automatic annual renewal with no advance notice and no option to cancel after payment is processed
  • Credits do not roll over and the platform is designed to force tier upgrades
  • Poor customer service with generic replies, long waits, and denied or delayed refunds

Hidden Costs

Beyond the sticker price — what catches buyers off guard.

Lusha 7 hidden costs

medium
Credit System Limitations and Overage Costs 20-40% of license costs
medium
Supplemental Tools Needed for Full Coverage 10-20% of license costs for supplemental tools
high
Aggressive Auto-Renewal and Cancellation Difficulties Full annual renewal charge if not canceled in advance
medium
Premium Plan Seat Costs Add Up Quickly $399.90/month per additional seat on Premium
medium
Data Accuracy Issues Requiring Verification 5-15% of license costs
See all Lusha hidden costs →

Apollo.io 5 hidden costs

high
Credit Non-Rollover and Forced Upgrade Pressure 10-25% of license costs
high
Automatic Annual Renewal Without Notice $588-$1,428/user/year
critical
Domain and Mailbox Lock-In (Rental, Not Ownership) 5-15% of license costs
high
Credits Consumed Without Results and No Audit Trail 5-10% of license costs
medium
Refund Difficulties and Slow Customer Support 5-15% of license costs
See all Apollo.io hidden costs →

Contract Terms

Term Lusha Apollo.io
Auto-renewal Yes Yes
Cancellation Not specified in sources Must cancel before renewal date; no cancellation or refund available after annual payment is processed
Minimum commitment Monthly or annual options available 1 year (annual plan)
Price escalation Not documented in available sources No published schedule; users report credit allowances have been reduced over time without notice
Try Lusha Free
Try Apollo.io Free

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