Apollo.io Pricing 2026

Yes, Apollo.io offers a free forever plan with 50 AI credits, 5 mobile credits, and 10 export credits monthly. Users with verified corporate email domains can send up to 10,000 emails monthly, while unverified domains are limited to 100 credits per month. The free plan includes basic database access, up to 2 sequences, and CRM integrations, but lacks mobile number access and the dialer.

Apollo.io uses a credit-based system where different actions consume credits: exporting a contact costs 1 credit, finding a mobile number costs approximately 8 credits, and AI features vary. Credits are allocated monthly (5,000 for Basic, 10,000 for Professional, 15,000 for Organization) and expire at the end of each billing cycle with no rollover. Additional credits can be purchased in minimum packs once the allocation runs out.

Yes, Apollo.io offers a 14-day free trial of Basic or Professional plans. The Basic trial includes 50 email credits and 5 mobile credits, while the Professional trial includes the same credits plus access to dialer features. You can only access a free trial once, and the record selection limit remains capped at 25 during the trial period. No credit card is required to start.

Additional credits are charged per credit after you exhaust your monthly allocation, and they are sold in minimum purchase packs, so check the current per-credit rate in your account before buying. During high-activity periods like product launches or quarter-end pushes, credit burn can double overnight. Smart buyers allocate an additional 10-20% usage buffer in their budget to avoid surprise overage charges.

Yes, especially for Organization and Enterprise plans. The best time to negotiate is 90-120 days before renewal or at quarter-end (March, June, September, December) when sales teams have pressure to meet targets. Leverage competitor quotes from ZoomInfo or SalesIntel, commit to annual contracts for 15-20% discounts, and negotiate credit allocations or per-seat pricing. Enterprise deals are fully custom and highly negotiable.

Apollo.io is significantly more affordable than ZoomInfo. Apollo offers transparent pricing starting at $49/user/month annually with a functional free plan, while ZoomInfo doesn't publish prices and typically costs $10,000-50,000+ annually with 12-month minimums. Apollo's DIY model targets SMBs and mid-market, while ZoomInfo focuses on enterprise customers willing to pay premium prices for higher data quality and dedicated support.

Apollo.io Enterprise includes custom credit allocation, unlimited API access with custom rate limits, SSO (Single Sign-On), SAML integration, advanced security controls, dedicated Customer Success Manager, team training, custom integrations, custom SLAs, and quarterly business reviews. Pricing is custom and requires contacting sales, typically ranging from $10,000 to $100,000+ annually depending on team size, credit needs, and negotiated terms.

Yes, Apollo.io offers several discounts: 20% savings with annual billing (effectively 2+ months free), volume discounts for Enterprise contracts, quarter-end negotiation opportunities (March, June, September, December), and multi-year commitment discounts (15-25% for 2-3 year deals). There are no publicly advertised nonprofit, educational, or startup discounts, but these may be available through direct negotiation with sales.

Apollo.io credits expire at the end of each billing cycle to prevent credit hoarding and maintain consistent revenue. This use-it-or-lose-it model encourages steady platform usage and benefits Apollo financially when customers waste unused credits. Unlike some competitors, Apollo offers no credit rollover on any plan, creating potential waste for teams with inconsistent prospecting patterns. Budget for 10-20% credit waste when planning Apollo costs.

Each contact export costs 1 credit for basic contact data (email, name, company). Basic plan (5,000 credits) allows approximately 5,000 contact exports monthly, Professional (10,000 credits) allows 10,000 exports, and Organization (15,000 credits) allows 15,000 exports. However, mobile numbers cost ~8 credits each, so exporting contacts with phone numbers dramatically reduces your capacity. A Professional user can only export ~1,250 contacts with mobile numbers monthly.

Yes. Apollo.io automatically renews annual subscriptions. Multiple users report that renewal occurs without advance notice and that there is no option to cancel or receive a refund once the annual payment has been processed. Review your account settings and disable auto-renewal before your renewal date if you do not plan to continue.

No. Unused credits expire at the end of each billing cycle and do not roll over. Users also report that Apollo restricts certain actions—such as list imports—to pressure upgrades to higher credit tiers, even when the current tier may be sufficient for the task at hand.

Apollo.io has been criticized by multiple users for refusing or significantly delaying refunds, including for accidental charges and auto-renewals. Support response times are described as slow and unhelpful. Review the refund terms carefully before subscribing, particularly if you are signing up for an annual plan.

Results are mixed and vary by industry and geography. TrustRadius users consistently praise Apollo.io's email verification, phone number accuracy, and lead enrichment capabilities. Trustpilot reviewers more frequently report finding outdated contacts, missing records, and occasional data bugs such as shared phone numbers across different contacts.

Apollo.io's Free plan is available at no cost with no time limit. It includes access to contact and company search, basic prospecting filters, email finding, and LinkedIn extension integration. However, free-tier monthly credit limits have been reduced significantly over time, and most automated outreach and advanced CRM features require a paid plan.

Data accuracy is mixed and varies significantly by region. Multiple users report needing to manually verify contact details before use, and some report email bounce rates exceeding 65%. US data tends to be more reliable; UK, EU, and Asia-Pacific coverage has more documented gaps. Budget time for data hygiene regardless of plan tier.

Not necessarily. Multiple users report being required to complete a mailbox warmup period — in some cases up to 90 days — before cold sending is permitted. This restriction was not disclosed to some customers during the sales process. Confirm the exact warmup timeline and any sending restrictions with sales before signing a contract.

Coverage and effectiveness are notably lower outside the US. Users targeting UK, EU, and Asia-Pacific markets report data gaps and that Apollo's mass-outreach methodology does not translate well to those regions. If your primary market is outside North America, evaluate region-specific alternatives before committing.

The Free plan provides contact and company search, basic email finding, and geography/title/industry filters, but monthly credits are very limited (users report as few as 75). Credit limits have been reduced over time without notice, and some users report hitting daily search caps even when credits remain. The Free plan is sufficient only for occasional one-off lookups — not sustained outreach.