ZoomInfo vs Lusha
AI Sales Tools pricing comparison · 2026
ZoomInfo pricing ranges from $0–$45000/per year, while Lusha ranges from $0–$399.9/user/month. Lusha is typically 100% more affordable, though your actual cost depends on tier and team size.
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ZoomInfo and Lusha both operate in the ai sales tools category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | ZoomInfo | Lusha |
|---|---|---|
| ZoomInfo Lite (Free) | Free /per year | Free / |
| Professional | Custom | $49.90 / |
| Advanced | Custom | $69.90 / |
| Elite | Custom | $399.90 / |
| Free Trial (48 Hours) | Free /trial | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
ZoomInfo
9 scenarios$0/month (free tier with basic features)
Solo / Getting Started
Around $24,995/per year on the most popular plan
Typical Usage
Around $24,995/per year on the most popular plan
Typical Usage
Lusha
4 scenarios$449.40/year ($37.45/month x 1 user x 12 months)
Solo SDR on Starter Plan
$1,888.20/year ($52.45/month x 3 users x 12 months)
Small Sales Team on Pro Plan
$3,599.40/year ($299.95/month x 12 months)
Mid-Size Team on Premium Plan
Market Intelligence
ZoomInfo
- Median annual cost
- $18,000 0 0
Lusha
- Median annual cost
- $839
- Average negotiated discount
- 32% 0
Contract Terms
| Term | ZoomInfo | Lusha |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | End of contract term | Not specified in sources |
| Minimum commitment | 1 year | Monthly or annual options available |
| Price escalation | 30-42% annual increases common at renewal without prior warning | Not documented in available sources |
| Can downgrade | No | — |