Lusha vs Clay
AI Sales Tools pricing comparison · 2026
Lusha has a free plan, then $37.45/user/mo, while Clay has a free plan, then $167–$446/mo. Lusha is typically 88% more affordable, though your actual cost depends on tier and team size.
Lusha
Lusha is a B2B sales intelligence platform that provides verified contact data, buyer inte
verified 3mo ago
$839
$60K
Clay
Clay is a data enrichment and workflow automation platform purpose-built for go-to-market
verified 7d ago
$839
$60K
Recorded annual contract medians
Lusha
median is
$59K
less than
Clay
· different customer contracts; not a quote
Cheapest
$839
Spread
99%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Pricing model unknown
Pricing model unknown
no public list price found
Pricing model unknown
Pricing model unknown
no public list price found
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
↓ Lowest median
Median annual
$839/yr
Vendr · n=0 · limited data
avg 32% negotiated
Median annual
$60K/yr
Vendr · n=96
REF · 01
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources
21 sourced facts
17 hidden-cost · 1 contract · Vendr median · 2 review platforms
Last verified
3mo ago
Confidence
High confidence
Sources
16 sourced facts
12 hidden-cost · 2 contract · Vendr median · 1 review platform
Last verified
1w ago
Confidence
Medium confidence
REF · 02
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 04
Contract terms
The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.
Lusha
Clay
Auto-renewal
Yes
Yes
Cancellation
—
Not clearly published; users report no advance renewal reminder and difficulty locating cancellation options
Commitment
✓
Monthly or annual options available
—
Price escalation
Not documented in available sources
No published schedule found in sources
Can downgrade
—
—
REF · 05
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
User reviews
TrustRadius · Trustpilot · G2
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit Lusha pricing
Affiliate partner — does not affect ranking.
License cost is computed from publicly listed plans (real math, list price × seats).
Median annual cost is from Vendr's deal flow when available — see source badges.
Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
VS
Lusha and Clay both operate in the ai sales tools category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Lusha | Clay |
|---|---|---|
| Free | Free /month | Free /month |
| Starter | Custom | Custom |
| Scale | Custom | Custom |
| Enterprise | — | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Lusha
1 scenario$449.40/year ($37.45/month x 1 user x 12 months)
Solo SDR on Starter Plan
Clay
6 scenarios$167/month
Solo SDR or Small Team (Basic Enrichment)
Launch plan is the current entry-level paid option for small teams building and automating prospecting workflows. It is best for teams moving beyond evaluation but not yet running larger CRM-based growth campaigns. Budget separately for any usage, enrichment, or workflow needs that exceed the included plan details.
$446/month
Growing GTM Team (High-Volume Enrichment)
Growth plan is built for teams running CRM-based workflows and growth campaigns at scale. It replaces older Explorer-style positioning in the pricing model and is the clearest fit when prospecting workflows need more operational depth than Launch. Review current usage limits before modeling monthly volume.
$446/month
Scaled RevOps Operation (Full Platform)
or custom - Growth at $446/month fits scaled GTM workflows, while Enterprise uses custom pricing for large organizations that need SSO, RBAC, and unlimited imports. Enterprise should be evaluated when governance, access control, or import scale matters more than the standard self-serve plan structure.
Market Intelligence
Lusha
- Median annual cost
- $839
- Average negotiated discount
- 32%
Clay
- Median annual cost
- $59,996
- Based on
- 96 deals
Contract Terms
| Term | Lusha | Clay |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | — | Not clearly published; users report no advance renewal reminder and difficulty locating cancellation options |
| Minimum commitment | Monthly or annual options available | — |
| Price escalation | Not documented in available sources | No published schedule found in sources |