WhatConverts Pricing 2026
Complete pricing guide with plans, hidden costs, and cost analysis
WhatConverts costs $30/month for Call Tracking. Plans range from $30 to $1250/month.
WhatConverts costs $30 to $1.3K per month as of April 2026, with 7 plans available. Plans: Call Tracking at $30/month, Plus at $60/month, Pro at $100/month, Elite at $160/month, Agency Plus at $500/month, Agency Pro at $800/month, and Agency Elite at $1250/month. Pricing depends on your chosen tier, contract length, and negotiated discounts.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: No free tier available
WhatConverts offers 7 pricing tiers: Call Tracking, Plus, Pro, Elite, Agency Plus, Agency Pro, Agency Elite. Paid plans include Call Tracking at $30/month, Plus at $60/month, Pro at $100/month. The Plus plan is marketing teams that capture leads from multiple sources (calls, forms, chat) and need full campaign and keyword attribution.
Compared to other marketing automation software, WhatConverts is positioned at the mid-market price point.
- 3 documented hidden costs beyond list price
How much does WhatConverts cost?
WhatConverts Pricing Overview
WhatConverts has 7 pricing plans ranging from $30 to $1,250/month. The Call Tracking plan costs $30/month, best for small businesses that primarily generate leads via phone calls and want basic call attribution to marketing campaigns. The Plus plan costs $60/month, best for marketing teams that capture leads from multiple sources (calls, forms, chat) and need full campaign and keyword attribution. The Pro plan costs $100/month, best for healthcare practices, dental offices, and marketers who need hipaa compliance, custom reporting, and automated report delivery. The Elite plan costs $160/month, best for in-house marketing teams that need complete multi-touch attribution and lead intelligence for a single website or brand. The Agency Plus plan costs $500/month, best for digital marketing agencies managing many smb clients who need multi-channel lead tracking without hipaa or advanced reporting requirements. The Agency Pro plan costs $800/month, best for agencies serving healthcare clients or needing hipaa-compliant tracking and custom reporting delivered to client stakeholders. The Agency Elite plan costs $1,250/month, best for full-service agencies that require complete attribution intelligence and customer journey data across all client accounts.
There are at least 3 documented hidden costs beyond WhatConverts's list price, including implementation, training, and add-on fees.
This pricing was last verified in April 2, 2026 from 1 independent sources.
WhatConverts pricing starts at $30/month for the Call Tracking plan with basic call and form tracking. Business plans scale from Plus at $60/month to Pro at $100/month and Elite at $160/month. Agencies have dedicated plans ranging from $500/month (Agency Plus) to $800/month (Agency Pro) and $1,250/month (Agency Elite). A free trial is available to test lead tracking and attribution features.
How WhatConverts Pricing Compares
Compare WhatConverts pricing against top alternatives in Marketing Automation.
All WhatConverts Plans & Pricing
| Plan | Monthly | Annual | Best For |
|---|---|---|---|
| Call Tracking includedUsageCredit: $30/month | $30 /month | Custom | Small businesses that primarily generate leads via phone calls and want basic call attribution to marketing campaigns |
| Plus includedUsageCredit: $30/month | $60 /month | Custom | Marketing teams that capture leads from multiple sources (calls, forms, chat) and need full campaign and keyword attribution |
| Pro includedUsageCredit: $30/month | $100 /month | Custom | Healthcare practices, dental offices, and marketers who need HIPAA compliance, custom reporting, and automated report delivery |
| Elite includedUsageCredit: $30/month | $160 /month | Custom | In-house marketing teams that need complete multi-touch attribution and lead intelligence for a single website or brand |
| Agency Plus includedUsageCredit: $250/monthsubAccounts: Unlimited | $500 /month | Custom | Digital marketing agencies managing many SMB clients who need multi-channel lead tracking without HIPAA or advanced reporting requirements |
| Agency Pro includedUsageCredit: $300/monthsubAccounts: Unlimited | $800 /month | Custom | Agencies serving healthcare clients or needing HIPAA-compliant tracking and custom reporting delivered to client stakeholders |
| Agency Elite includedUsageCredit: $400/monthsubAccounts: Unlimited | $1250 /month | Custom | Full-service agencies that require complete attribution intelligence and customer journey data across all client accounts |
View all features by plan
Call Tracking
- Call and text message tracking
- Dynamic number insertion (DNI)
- Call recording
- Basic lead management
- Campaign-level reporting
- $30/month included usage credit
Plus
- All Call Tracking features
- Form lead capture
- Chat lead capture
- Ecommerce and transaction tracking
- Campaign and keyword-level reporting
- Google Ads integration
- Google Analytics integration
- Bing Ads integration
- $30/month included usage credit
Pro
- All Plus features
- Call flows and routing
- Custom report builder
- Scheduled email reports (daily, weekly, monthly)
- HIPAA compliance
- API access
- $30/month included usage credit
Elite
- All Pro features
- Customer journey tracking
- Multi-click marketing attribution
- Visited pages tracking per lead
- Lead scoring intelligence
- $30/month included usage credit
Agency Plus
- All Plus plan features for every sub-account
- Unlimited client sub-accounts
- Centralized master account billing
- Multi-channel lead capture (calls, forms, chats, ecommerce)
- Campaign and keyword-level reporting per account
- $250/month included usage credit
Agency Pro
- All Pro plan features for every sub-account
- Unlimited client sub-accounts
- HIPAA and GDPR compliance
- Call flows and routing
- Custom report builder
- Scheduled email reports
- API access
- $300/month included usage credit
Agency Elite
- All Elite plan features for every sub-account
- Unlimited client sub-accounts
- Customer journey tracking per account
- Multi-click marketing attribution
- Visited pages tracking per lead
- Lead scoring intelligence
- HIPAA and GDPR compliance
- Call flows and routing
- Custom report builder
- Scheduled email reports
- API access
- $400/month included usage credit
Compare WhatConverts vs Alternatives
Before committing to WhatConverts, compare pricing with these 3 alternatives in the same category.
What Companies Actually Pay for WhatConverts
WhatConverts Year 1 Total Cost by Company Size
Real deployment costs including licenses, implementation, training, and admin — not just the sticker price.
Year 1 total cost for a small business tracking calls and forms with basic attribution
Year 1 total cost for a growing business needing advanced lead tracking and attribution
Year 1 total cost for a digital agency managing lead tracking for 10 client accounts
Based on Call Tracking plan at $30/month x 12 months
How WhatConverts Pricing Compares
| Software | Starting Price | Top Price |
|---|---|---|
| WhatConverts | $30/month | $1250/month |
| ActiveCampaign | $15/month | $145/month |
| Birch | $49/month | $1799/month |
| Brevo | $9/month | $499/month |
| ConvertKit | Free | $66/month |
| Customer.io | Free | $1000/month |
Detailed pricing comparisons:
How to Negotiate WhatConverts Pricing
WhatConverts contracts are negotiable. These 4 tactics are sourced from real buyer experiences and procurement specialists.
The $30/month Call Tracking plan provides core call and form tracking. Start here and only upgrade to Plus or Pro when you need features like keyword-level attribution or custom lead qualification workflows.
WhatConverts pricing page feature comparisonAgencies managing 10+ client accounts should contact WhatConverts sales for custom volume pricing. The per-client cost decreases significantly with larger commitments.
Availability of tiered agency plans suggests willingness to negotiateContact support directly for pricing specific to your region or use case. Pricing models vary significantly based on needs, so getting a tailored quote can reveal flexibility.
Reddit - users recommend shopping around and getting quoted as pricing models varyWhile WhatConverts prices are listed as monthly, contacting sales for annual pre-payment may yield a discount. Many SaaS companies offer 10-20% off for annual commitments even when not advertised.
General SaaS pricing practiceWhatConverts Pricing FAQ
01 How much does WhatConverts cost per month?
WhatConverts pricing starts at $30/month for the Call Tracking plan. The Plus plan is $60/month, Pro is $100/month, and Elite is $160/month. For agencies managing multiple clients, the Agency Plus plan runs $500/month, Agency Pro is $800/month, and Agency Elite is $1,250/month. All plans are billed monthly with no annual pricing option.
02 Does WhatConverts offer a free trial?
Yes, WhatConverts offers a free trial. Contact their sales team for trial details and duration specifics.
03 What kind of customer support does WhatConverts provide?
WhatConverts provides live chat support with very fast response times. Users consistently report the support team responds within minutes to hours, helps with technical setup issues, and can log directly into accounts to resolve problems. Multiple reviewers describe the support as 'world-class' and 'the best of any SaaS company' they've worked with.
04 Does WhatConverts integrate with Google Ads and GA4?
Yes, WhatConverts has native integrations with Google Ads, Microsoft Ads, Meta (Facebook), and GA4. Users report these integrations make sending clean conversion data straightforward. For platforms without direct integrations, you can use Zapier as a workaround.
05 Are there additional costs for call transcription?
Yes, the Elite plan ($160/month) includes only $30 worth of call transcription credits. Even small businesses with moderate call volumes report needing to purchase additional transcription credits beyond what's included in their plan.
06 What advanced features are only available on the Elite plan?
The Elite plan ($160/month) includes Lead Intelligence features, which provide granular routing of different lead types to separate Google Ads conversion actions. This level of control requires the Elite plan and is not available on the Call Tracking, Plus, or Pro tiers. Elite also includes AI-powered call summaries, keyword detection, and intent detection.
07 Can WhatConverts track all lead types in one place?
Yes, WhatConverts tracks calls, forms, live chat, and eCommerce orders in a single dashboard. Users report setup is straightforward and all conversion types flow into one unified view that both their teams and clients can access without extensive training.
08 How does WhatConverts pricing compare to other call tracking tools?
WhatConverts starts at $30/month for the Call Tracking plan, which is competitively positioned against alternatives like CallRail, Nimbata, and CallTrackingMetrics. Reddit users note that pricing models vary significantly across call tracking platforms depending on your specific needs, so it's recommended to get custom quotes based on your use case.
09 What should I look for when evaluating WhatConverts pricing?
Beyond the base subscription cost, evaluate setup complexity, potential hidden costs, and support availability. Users recommend ensuring the UI/UX doesn't require developer assistance for setup, and verifying support responsiveness through chat or phone before committing.
10 What are the main complaints about WhatConverts?
Based on user reviews, the primary complaints are inaccurate tracking and slow customer service response times. Users report waiting hours to days for support responses, with some issues escalating to over a week without resolution. There have also been reports of account management problems.
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