WhatConverts vs Kartra
Marketing Automation pricing comparison · 2026
WhatConverts pricing ranges from $30–$1250/month, while Kartra ranges from $52–$549/month. WhatConverts is typically 47% more affordable, though your actual cost depends on tier and team size.
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WhatConverts and Kartra both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | WhatConverts | Kartra |
|---|---|---|
| Call Tracking | $30 /month | $59 /month |
| Plus | $60 /month | $119 /month |
| Pro | $100 /month | $229 /month |
| Elite | $160 /month | $549 /month |
| Agency Plus | $500 /month | — |
| Agency Pro | $800 /month | — |
| Agency Elite | $1.3K /month | — |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
WhatConverts
3 scenarios$360 Year 1 ($360 license)
Small Business (Call Tracking Plan)
$1,440 Year 1 ($1,200 license + $240 additional tracking numbers)
Growing Business (Pro Plan)
$10,800 Year 1 ($9,600 license + $1,200 additional tracking numbers)
Digital Agency (Agency Pro Plan, 10 clients)
Kartra
4 scenarios$625 Year 1 ($1 trial + $624 annual subscription at $52/month)
Solo Entrepreneur (Essentials)
$1,588 Year 1 ($1,188 annual subscription + $400 for 2 hours marketplace expert setup)
Growing Business (Starter, 12,500 contacts)
$5,548 Year 1 ($5,148 annual subscription + $400 expert consultation)
Established Business (Professional, 50,000 contacts)