WhatConverts vs Kartra Pricing (2026)
Compare / WhatConverts vs Kartra
Shortlist
Team size
25 seats

WhatConverts vs Kartra

Marketing Automation pricing comparison · 2026

WhatConverts costs $30–$160/mo, while Kartra costs $59–$549/mo. WhatConverts is typically 54% more affordable, though your actual cost depends on tier and team size.

Visit
See pricing on each vendor's site
Above-the-fold path — each link opens the vendor's pricing page in a new tab.
Visit WhatConverts pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
Visit Kartra pricing
Free plan limits → Discount programs →
Compare
2 products · Marketing Automation
Side-by-side · live
WhatConverts
WhatConverts pricing starts at $30/month for the Call Tracking plan with basic call and fo
verified 5d ago
$500 $720
View pricing →
Kartra
Kartra pricing starts at $59/month for the Essentials plan or $52/month paid annually.
verified 6d ago
$500 $720
View pricing →
Annual license estimate
WhatConverts costs $708 less than Kartra · 25 seats where applicable
Cheapest $720
Spread 50%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Plus
$720/yr
year 1 license · flat plan price
STARTER
$1.4K/yr
year 1 license · flat plan price
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
No Vendr data
—
Not in Vendr's deal flow
Median annual
$500/yr
Vendr · n=82
REF · 01

Sources & confidence

Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.

Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources 15 sourced facts
12 hidden-cost · 1 contract · 2 review platforms
Last verified 5d ago
Confidence Medium confidence
Sources 24 sourced facts
21 hidden-cost · 2 contract · Vendr median
Last verified 6d ago
Confidence Medium confidence
REF · 02

Plans at a glance

Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.

Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 03

Hidden costs

Each cost is severity-ranked, with the dollar range quoted from its source (Vendr, Reddit, TrustRadius, BBB, official docs) — never our estimate.

Beyond the sticker
Severity-ranked, sourced
5 documented
  • Per-Number Phone Charges
    $5-$20/number/month
    1 source
  • Integration Setup Complexity
    $500-$2,000
    1 source
  • Lead Volume Overages
    10-30% of license costs
    1 source
  • Lead Intelligence Plan Upsell
    10-25% of license costs
    1 source
  • Limited Support Hours — No 24/7 Coverage
    5-10% of license costs
    3 sources
5 documented
  • Third-Party Expert Fees for Setup and Training
    $200/hour for Kartra experts
    3 sources
  • Platform Lock-In and Migration Costs
    100% rebuild required - no export functionality
    3 sources
  • Productivity Loss from UI/UX Inefficiency
    5-10x time multiplier on content updates
    3 sources
  • Extended Support Response Times Leading to Revenue Loss
    $5,000-$10,000 in wasted ad spend per incident
    4 sources
  • Video Hosting File Size Restrictions and Processing Delays
    5-15 minutes processing time per video + manual queue management
    1 source
REF · 05

What users say

Aggregated, with sample sizes. We use whichever review platform has data.

User reviews
TrustRadius · Trustpilot · G2
TrustRadius
8.9out of 5 (2)
Trustpilot
1out of 5 (3)
Best for
Small businesses that primarily generate leads via phone calls and want basic call attribution
Watch out
Unresponsive customer service — multiple reviewers report hours-to-days delays and unanswered follow-ups
No public ratings yet
Best for
Beginners, solopreneurs, and freelancers testing an all-in-one platform on a budget with a small contact list
Watch out
Bugs and severe lag, especially as account grows
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit WhatConverts pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
Visit Kartra pricing
Free plan limits → Discount programs →
License cost is computed from publicly listed plans (real math, list price × seats). Median annual cost is from Vendr's deal flow when available — see source badges. Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
Marketing Automation

WhatConverts

$30–$160
/mo
4 plans
Full pricing breakdown →
VS
Marketing Automation

Kartra

$59–$549
/mo
4 plans
Full pricing breakdown →

WhatConverts and Kartra both operate in the marketing automation category. This page compares their list pricing.

Plan-by-Plan Pricing

Plan WhatConverts Kartra
Call Tracking $30 /month $59 /month
Plus $60 /month $119 /month
Pro $100 /month $229 /month
Elite $160 /month $549 /month

Hidden Costs

Beyond the sticker price — what catches buyers off guard.

WhatConverts 9 hidden costs

medium
Per-Number Phone Charges $5-$20/number/month
low
Integration Setup Complexity $500-$2,000 (source dated Oct 2025)
high
Lead Volume Overages 10-30% of license costs
high
Lead Intelligence Plan Upsell 10-25% of license costs
medium
Limited Support Hours — No 24/7 Coverage 5-10% of license costs
See all WhatConverts hidden costs →

Kartra 8 hidden costs

high
Third-Party Expert Fees for Setup and Training $200/hour for Kartra experts
critical
Platform Lock-In and Migration Costs 100% rebuild required - no export functionality
medium
Productivity Loss from UI/UX Inefficiency 5-10x time multiplier on content updates
high
Extended Support Response Times Leading to Revenue Loss $5,000-$10,000 in wasted ad spend per incident (source dated Jan 2025)
medium
Video Hosting File Size Restrictions and Processing Delays 5-15 minutes processing time per video + manual queue management
See all Kartra hidden costs →

Contract Terms

Term WhatConverts Kartra
Auto-renewal — Yes
Cancellation — —
Minimum commitment — —

Continue researching

WhatConverts

Kartra

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