Mailchimp vs WhatConverts
Marketing Automation pricing comparison · 2026
Mailchimp pricing ranges from $0–$350/month, while WhatConverts ranges from $30–$1250/month. Mailchimp is typically 80% more affordable, though your actual cost depends on tier and team size.
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Mailchimp and WhatConverts both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Mailchimp | WhatConverts |
|---|---|---|
| Free | Free /month | $30 /month |
| Essentials | $13 /month | $60 /month |
| Standard | $20 /month | $100 /month |
| Premium | $350 /month | $160 /month |
| Agency Plus | — | $500 /month |
| Agency Pro | — | $800 /month |
| Agency Elite | — | $1.3K /month |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Mailchimp
6 scenarios$45/month ($540/year)
Small Business (2,500 Contacts)
Standard plan at 2,500 contact tier with 30,000 monthly sends
$230/month ($2,760/year)
Growing Business (25,000 Contacts)
Standard plan at 25,000 contact tier with 300,000 monthly sends
$0/month
Micro Business on Free Plan
WhatConverts
3 scenarios$360 Year 1 ($360 license)
Small Business (Call Tracking Plan)
$1,440 Year 1 ($1,200 license + $240 additional tracking numbers)
Growing Business (Pro Plan)
$10,800 Year 1 ($9,600 license + $1,200 additional tracking numbers)
Digital Agency (Agency Pro Plan, 10 clients)