Brevo vs WhatConverts Pricing (2026)

Brevo vs WhatConverts

Marketing Automation pricing comparison · 2026

Brevo pricing ranges from $9–$499/month, while WhatConverts ranges from $30–$1250/month. Brevo is typically 82% more affordable, though your actual cost depends on tier and team size.

Marketing Automation

Brevo

$9–$499
/month
8 plans
Full pricing breakdown →
VS
Marketing Automation

WhatConverts

$30–$1250
/month
7 plans
Full pricing breakdown →

Brevo and WhatConverts both operate in the marketing automation category. This page compares their list pricing.

Plan-by-Plan Pricing

Plan Brevo WhatConverts
Starter (5,000 emails) $9 / $30 /month
Starter (20,000 emails) $29 / $60 /month
Starter (100,000 emails) $69 / $100 /month
Standard (5,000 emails) $18 / $160 /month
Standard (20,000 emails) $65 / $500 /month
Standard (100,000 emails) $129 / $800 /month
Professional $499 / $1.3K /month
Enterprise Custom

Cost at Scale

Total cost of ownership — licenses, implementation, and hidden costs included.

Brevo

5 scenarios
$216/year
Solo creator (5,000 emails/month)
$780/year
Growing business (20,000 emails/month)
$5,988/year
Marketing team on Professional plan
See all 5 scenarios →

WhatConverts

3 scenarios
$360 Year 1 ($360 license)
Small Business (Call Tracking Plan)
$1,440 Year 1 ($1,200 license + $240 additional tracking numbers)
Growing Business (Pro Plan)
$10,800 Year 1 ($9,600 license + $1,200 additional tracking numbers)
Digital Agency (Agency Pro Plan, 10 clients)

What Users Say

Brevo

Trustpilot
4.5/5 (25)
Top complaints
  • Account suspension with unclear policy enforcement
  • Reliability issues and downtime
  • UI can feel clunky at times

WhatConverts

Trustpilot
1/5 (2)
Top complaints
  • Inaccurate tracking
  • Poor customer service response times
  • Account management issues

Hidden Costs

Beyond the sticker price — what catches buyers off guard.

Brevo 8 hidden costs

medium
Brevo branding removal $10/month
medium
Dedicated IP cost moderate
medium
Free plan daily sending limit $9-$29/month to remove
medium
SMS and WhatsApp costs variable
high
Account Suspension Risk Complete service interruption
See all Brevo hidden costs →

WhatConverts 3 hidden costs

medium
Per-Number Phone Charges $5-$20/number/month
low
Integration Setup Complexity $500-$2,000
high
Lead Volume Overages 10-30% of license costs
See all WhatConverts hidden costs →