Customer.io vs WhatConverts
Marketing Automation pricing comparison · 2026
Customer.io pricing ranges from $0–$1000/month, while WhatConverts ranges from $30–$1250/month. WhatConverts is typically 82% more affordable, though your actual cost depends on tier and team size.
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Customer.io and WhatConverts both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Customer.io | WhatConverts |
|---|---|---|
| Free | Free /month | $30 /month |
| Essentials | $100 /month | $60 /month |
| Premium | $1K /month | $100 /month |
| Enterprise | Custom | $160 /month |
| Agency Plus | — | $500 /month |
| Agency Pro | — | $800 /month |
| Agency Elite | — | $1.3K /month |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Customer.io
2 scenarios$145/month
Growing SaaS (10,000 Profiles)
Essentials base $100/month + $45 for 5,000 additional profiles at $0.009 each
$1,000
E-commerce App (50,000 Profiles)
+/month - Premium tier with custom volume for 50,000 profiles across multiple object types, plus SMS costs
WhatConverts
3 scenarios$360 Year 1 ($360 license)
Small Business (Call Tracking Plan)
$1,440 Year 1 ($1,200 license + $240 additional tracking numbers)
Growing Business (Pro Plan)
$10,800 Year 1 ($9,600 license + $1,200 additional tracking numbers)
Digital Agency (Agency Pro Plan, 10 clients)