Pardot vs WhatConverts
Marketing Automation pricing comparison · 2026
Pardot pricing ranges from $1250–$15000/month, while WhatConverts ranges from $30–$1250/month. WhatConverts is typically 96% more affordable, though your actual cost depends on tier and team size.
VS
Pardot and WhatConverts both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Pardot | WhatConverts |
|---|---|---|
| Growth | $1.3K /month (up to 10k contacts) | $30 /month |
| Plus | $2.8K /month (up to 10k contacts) | $60 /month |
| Advanced | $4K /month (up to 10k contacts) | $100 /month |
| Premium | $15K /month (up to 75k contacts) | $160 /month |
| Agency Plus | — | $500 /month |
| Agency Pro | — | $800 /month |
| Agency Elite | — | $1.3K /month |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Pardot
4 scenarios$1,250/month
Starter Setup
$2,750/month
Growing Business
Custom pricing — typically negotiated annually, contact sales for quote
Enterprise (100+ users)
WhatConverts
3 scenarios$360 Year 1 ($360 license)
Small Business (Call Tracking Plan)
$1,440 Year 1 ($1,200 license + $240 additional tracking numbers)
Growing Business (Pro Plan)
$10,800 Year 1 ($9,600 license + $1,200 additional tracking numbers)
Digital Agency (Agency Pro Plan, 10 clients)