Drift Pricing 2026
Complete pricing guide with plans, and cost analysis
Drift uses custom pricing — contact their sales team for a quote.
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All Drift Plans & Pricing
| Plan | Monthly | Annual | Best For |
|---|---|---|---|
| Premium | Contact Sales | Contact Sales | Mid-market B2B teams looking to add conversational chat and AI-powered bot workflows to their sales and marketing stack. |
| What's included at Premium Best for: Mid-market B2B teams looking to add conversational chat and AI-powered bot workflows to their sales and marketing stack.
| |||
| Advanced | Contact Sales | Contact Sales | Growing revenue teams that need audience segmentation, A/B testing, and priority routing. |
| What's included at Advanced Best for: Growing revenue teams that need audience segmentation, A/B testing, and priority routing.
| |||
| Enterprise | Contact Sales | Contact Sales | Large enterprises requiring custom security, compliance, and white-glove onboarding. |
| What's included at Enterprise Best for: Large enterprises requiring custom security, compliance, and white-glove onboarding.
| |||
View all features by plan (compare side-by-side)
Premium
- AI-powered chatbots
- Live chat
- Meeting scheduler
- Visitor tracking and notifications
- CRM and email integrations
Advanced
- All Premium features
- Audience segmentation
- A/B testing
- Advanced routing and Fastlane
- Dedicated customer success manager
Enterprise
- All Advanced features
- Custom role-based access control
- Advanced security and compliance
- Executive business reviews
- Custom SLAs and premium integrations
Drift uses custom pricing as of June 2026 with 3 plans available. Contact Drift directly for a personalized quote. The median contract is $429/year based on 292 verified purchases.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: No free tier available
Drift offers 3 pricing tiers: Premium, Advanced, Enterprise. The Advanced plan is growing revenue teams that need audience segmentation, a/b testing, and priority routing..
Compared to other marketing automation software, Drift is positioned at the budget-friendly price point.
- Median contract: $429/yr from 292 purchases 0
How much does Drift cost?
Drift Pricing Overview
Drift uses custom pricing — contact their sales team for a quote. The Premium plan requires contacting sales for a custom quote and is designed for mid-market b2b teams looking to add conversational chat and ai-powered bot workflows to their sales and marketing stack.. The Advanced plan requires contacting sales for a custom quote and is designed for growing revenue teams that need audience segmentation, a/b testing, and priority routing.. The Enterprise plan requires contacting sales for a custom quote and is designed for large enterprises requiring custom security, compliance, and white-glove onboarding..
The median Drift customer pays $429/year based on 292 verified purchases.
This pricing was last verified in June 9, 2026 from 1 independent source.
Drift does not publish public pricing. Since its acquisition by Salesloft in February 2024, drift.com/pricing redirects to the Salesloft platform page, which shows no listed prices — only a "Talk to Sales" call to action.
All Drift plans are quoted by sales and negotiated based on company size, seat count, and contract length. Third-party procurement data from Vendr (based on 247+ real transactions) suggests annual contract values in the range of roughly $8,400–$88,400 per year, with a median around $35,500 per year (~$2,958/month).
Drift is positioned as an enterprise B2B conversational marketing platform. Expect annual contracts and a formal sales evaluation process before receiving a quote.
How Drift Pricing Compares
Compare Drift pricing against top alternatives in Marketing Automation.
Compare Drift vs Alternatives
Before committing to Drift, compare pricing with these 3 alternatives in the same category.
What Companies Actually Pay for Drift
The median Drift buyer pays $429/year based on 292 verified purchase transactions.
How Drift Pricing Compares
| Software | Starting Price | Top Price |
|---|---|---|
| Drift | Custom | Custom |
| ActiveCampaign | $15/month | $145/month |
| Brevo | $9/month | $499/month |
| Birch | $49/month | $1799/month |
| Blaze AI | $79/user/month | $5999/user/month |
| ConvertKit | Free | $189/month |
Detailed pricing comparisons:
How to Negotiate Drift Pricing
Drift contracts are negotiable. These 3 tactics are sourced from real buyer experiences and procurement specialists.
Drift (now Salesloft) is enterprise-only with entirely custom pricing. Start negotiations well below your true budget ceiling — buyers report initial quotes of $60,000-100,000+/year that dropped to $30,000-50,000 with persistent negotiation. Don't accept the first proposal.
Drift enterprise pricing negotiation reportsDrift/Salesloft sales teams work on quarterly quotas. Signing at Q1 (March), Q2 (June), Q3 (September), or Q4 (December) end consistently unlocks 15-25% discounts versus earlier in the quarter. Never sign on the first meeting.
SaaS enterprise negotiation patternsHubSpot Conversations (included in Sales Hub Pro) and Intercom are functional alternatives to Drift at substantially lower price points. Get quotes from both before entering Drift negotiations — Drift account executives will discount significantly to prevent losses to HubSpot.
Conversational marketing tool competitor pricingDrift Pricing FAQ
01 How much does Drift cost?
Drift does not publish a price list. All plans are custom-quoted by sales. Third-party procurement data from Vendr (247+ deals) shows a typical range of roughly $8,400–$88,400 per year, with a median around $35,500/year (~$2,958/month), but your quote will depend on seat count, plan tier, and negotiated terms.
02 Is there a free plan or free trial?
No. Drift does not offer a free plan or a self-serve free trial. You need to contact sales to get a demo and a quote.
03 Does Drift require an annual contract?
Yes. Drift has historically required annual contracts. There is no month-to-month billing option. Expect to commit to a full year of spend upfront.
04 Can I negotiate Drift pricing?
Yes. Because all pricing is quote-based, there is room to negotiate — especially on multi-year deals or end-of-quarter timing. Procurement data suggests significant variance in what different buyers pay.
05 How does Drift pricing compare to Intercom or Drift alternatives?
Drift targets enterprise B2B teams and is priced accordingly. Tools like Intercom and HubSpot Chat have published starting prices that are substantially lower, though enterprise tiers at those vendors can also reach similar levels. If you need a firm number before engaging sales, Drift is not the right fit.
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