Drift vs Outgrow
Marketing Automation pricing comparison · 2026
Drift pricing ranges from $2500–$5000/month, while Outgrow ranges from $0–$720/month. Outgrow is typically 98% more affordable, though your actual cost depends on tier and team size.
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Drift and Outgrow both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Drift | Outgrow |
|---|---|---|
| Premium | $2.5K /month | Free /per month |
| Advanced | Free | $22 /per month |
| Enterprise | Free | $45 /per month |
| Essentials | — | $115 /per month |
| Business | — | $720 /per month |
| Enterprise | — | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Drift
3 scenarios$2,500/month
Starter Setup
$2,500/month
Growing Business
plus potential add-ons
Custom pricing — typically negotiated annually, contact sales for quote
Enterprise (100+ users)
Outgrow
6 scenarios$300/year ($25/month x 12 months on annual Freelancer Pro plan)
Solo Freelancer (Freelancer Pro, Annual Billing)
$1,140/year ($95/month x 12 months on annual Essentials plan)
Growing Marketing Team (Essentials, Annual Billing)
$7,200/year ($600/month x 12 months on annual Business plan)
Agency or Enterprise (Business, Annual Billing)
Market Intelligence
Drift
- Median annual cost
- $429
- Based on
- 292 deals
Outgrow
- Median annual cost
- $4,250
- Average negotiated discount
- 41% 0