Drift vs Kartra
Marketing Automation pricing comparison · 2026
Drift pricing ranges from $2500–$5000/month, while Kartra ranges from $52–$549/month. Kartra is typically 95% more affordable, though your actual cost depends on tier and team size.
VS
Drift and Kartra both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Drift | Kartra |
|---|---|---|
| Premium | $2.5K /month | $59 /month |
| Advanced | Free | $119 /month |
| Enterprise | Free | $229 /month |
| Professional | — | $549 /month |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Drift
3 scenarios$2,500/month
Starter Setup
$2,500/month
Growing Business
plus potential add-ons
Custom pricing — typically negotiated annually, contact sales for quote
Enterprise (100+ users)
Kartra
4 scenarios$625 Year 1 ($1 trial + $624 annual subscription at $52/month)
Solo Entrepreneur (Essentials)
$1,588 Year 1 ($1,188 annual subscription + $400 for 2 hours marketplace expert setup)
Growing Business (Starter, 12,500 contacts)
$5,548 Year 1 ($5,148 annual subscription + $400 expert consultation)
Established Business (Professional, 50,000 contacts)
Market Intelligence
Drift
- Median annual cost
- $429
- Based on
- 292 deals
Kartra
- Median annual cost
- $500
- Based on
- 82 deals