Drift vs Instapage
Marketing Automation pricing comparison · 2026
Drift pricing ranges from $2500–$5000/month, while Instapage ranges from $79–$299/month. Instapage is typically 96% more affordable, though your actual cost depends on tier and team size.
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Drift and Instapage both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Drift | Instapage |
|---|---|---|
| Premium | $2.5K /month | $99 /per month |
| Advanced | Free | $199 /per month |
| Enterprise | Free | $299 /per month |
| Convert | — | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Drift
3 scenarios$2,500/month
Starter Setup
$2,500/month
Growing Business
plus potential add-ons
Custom pricing — typically negotiated annually, contact sales for quote
Enterprise (100+ users)
Instapage
7 scenarios$948/year ($79/month x 12 months on annual Create plan for 15,000 visitors)
Solo Marketer (Create Plan, Annual Billing)
$1,908/year ($159/month x 12 months on annual Optimize plan for 30,000 visitors)
Growth Team (Optimize Plan, Annual Billing)
$2,868/year ($239/month x 12 months on annual Optimize 50K plan for 50,000 visitors)
Agency / High-Traffic Team (Optimize 50K, Annual Billing)
Market Intelligence
Drift
- Median annual cost
- $429
- Based on
- 292 deals
Instapage
- Median annual cost
- $1,908
- Average negotiated discount
- 20% 0