Drift vs Birch
Marketing Automation pricing comparison · 2026
Drift pricing ranges from $2500–$5000/month, while Birch ranges from $49–$1799/month. Birch is typically 87% more affordable, though your actual cost depends on tier and team size.
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Drift and Birch both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Drift | Birch |
|---|---|---|
| Premium | $2.5K /month | $49 / |
| Advanced | Free | $99 / |
| Enterprise | Free | $249 / |
| Pro ($75K spend) | — | $499 / |
| Pro ($150K spend) | — | $799 / |
| Pro ($300K spend) | — | $1.3K / |
| Pro ($500K spend) | — | $1.8K / |
| Enterprise | — | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Drift
3 scenarios$2,500/month
Starter Setup
$2,500/month
Growing Business
plus potential add-ons
Custom pricing — typically negotiated annually, contact sales for quote
Enterprise (100+ users)
Birch
3 scenarios$99/month ($1,090/year with annual billing)
Small E-commerce Business ($10K/month ad spend)
Pro plan at the $10K spend tier
$499/month ($5,490/year with annual billing)
Growth-Stage DTC Brand ($75K/month ad spend)
Pro plan at the $75K spend tier
$1,299/month ($14,290/year with annual billing)
Performance Marketing Agency ($300K/month client spend)
Pro plan at the $300K spend tier, plus potential Hub add-on at $49-249/month for server-side tracking
Market Intelligence
Drift
- Median annual cost
- $429
- Based on
- 292 deals
Birch
- Median annual cost
- $230
- Based on
- 135 deals