Pardot vs Drift
Marketing Automation pricing comparison · 2026
Pardot pricing ranges from $1250–$15000/month, while Drift ranges from $2500–$5000/month. Pardot is typically 27% more affordable, though your actual cost depends on tier and team size.
VS
Pardot and Drift both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Pardot | Drift |
|---|---|---|
| Growth | $1.3K /month (up to 10k contacts) | $2.5K /month |
| Plus | $2.8K /month (up to 10k contacts) | Free |
| Advanced | $4K /month (up to 10k contacts) | Free |
| Premium | $15K /month (up to 75k contacts) | — |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Pardot
4 scenarios$1,250/month
Starter Setup
$2,750/month
Growing Business
Custom pricing — typically negotiated annually, contact sales for quote
Enterprise (100+ users)
Drift
3 scenarios$2,500/month
Starter Setup
$2,500/month
Growing Business
plus potential add-ons
Custom pricing — typically negotiated annually, contact sales for quote
Enterprise (100+ users)
Market Intelligence
Pardot
- Median annual cost
- $6,000
- Based on
- 27 deals
Drift
- Median annual cost
- $429
- Based on
- 292 deals