Pardot vs Brevo
Marketing Automation pricing comparison · 2026
Pardot pricing ranges from $1250–$15000/month, while Brevo ranges from $9–$499/month. Brevo is typically 99% more affordable, though your actual cost depends on tier and team size.
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Pardot and Brevo both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Pardot | Brevo |
|---|---|---|
| Growth | $1.3K /month (up to 10k contacts) | $9 / |
| Plus | $2.8K /month (up to 10k contacts) | $29 / |
| Advanced | $4K /month (up to 10k contacts) | $69 / |
| Premium | $15K /month (up to 75k contacts) | $18 / |
| Standard (20,000 emails) | — | $65 / |
| Standard (100,000 emails) | — | $129 / |
| Professional | — | $499 / |
| Enterprise | — | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Pardot
4 scenarios$1,250/month
Starter Setup
$2,750/month
Growing Business
Custom pricing — typically negotiated annually, contact sales for quote
Enterprise (100+ users)
Brevo
5 scenarios$216/year
Solo creator (5,000 emails/month)
$780/year
Growing business (20,000 emails/month)
$5,988/year
Marketing team on Professional plan
Market Intelligence
Pardot
- Median annual cost
- $6,000
- Based on
- 27 deals
Brevo
- Median annual cost
- $252
- Based on
- 38 deals
Contract Terms
| Term | Pardot | Brevo |
|---|---|---|
| Auto-renewal | Yes | — |
| Cancellation | 30 days before renewal | — |
| Minimum commitment | 1 year | — |
| Price escalation | Standard renewal increases apply; users report difficulty canceling or modifying contracts | — |
| Can downgrade | No | Yes |