Brevo vs Mailchimp
Marketing Automation pricing comparison · 2026
Brevo pricing ranges from $9–$499/month, while Mailchimp ranges from $0–$350/month. Brevo is typically 10% more affordable, though your actual cost depends on tier and team size.
Comparing Brevo and Mailchimp for Marketing Automation solutions in 2026. This comparison covers pricing tiers, features, and value for different business sizes.
Plan-by-Plan Pricing
| Plan | Brevo | Mailchimp |
|---|---|---|
| Starter (5,000 emails) | $9 /month | Free /month |
| Starter (20,000 emails) | $29 /month | $13 /month |
| Starter (100,000 emails) | $69 /month | $20 /month |
| Standard (5,000 emails) | $18 /month | $350 /month |
| Standard (20,000 emails) | $65 /month | — |
| Standard (100,000 emails) | $129 /month | — |
| Professional | $499 /month | — |
| Enterprise | Custom | — |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Brevo
5 scenariosMailchimp
6 scenariosMarket Intelligence
Brevo
- Median annual cost
- $252
- Based on
- 38 deals
Mailchimp
- Median annual cost
- $500
- Based on
- 410 deals
Contract Terms
| Term | Brevo | Mailchimp |
|---|---|---|
| Auto-renewal | — | Yes |
| Cancellation | — | Cancel anytime; no refunds for unused portion of billing period |
| Minimum commitment | — | None; month-to-month by default |
| Price escalation | — | 15-30% of license costs |
| Can downgrade | Yes | — |
Our Verdict
Choose Brevo if their feature set aligns better with your use case. Choose Mailchimp if their platform better fits your specific requirements.
Frequently Asked Questions
01 Which is cheaper: Brevo or Mailchimp?
Both platforms offer custom pricing that varies based on company size, features needed, and contract terms. Request quotes from both vendors to compare at your specific usage level.
02 How does Brevo pricing compare to Mailchimp?
Brevo offers 4 pricing tiers starting with Free, while Mailchimp has 4 tiers beginning with Free. Brevo's median price is around $25 while Mailchimp's is $20.
03 Which is better for small businesses: Brevo or Mailchimp?
Both platforms typically target mid-market and enterprise customers with custom pricing. Small businesses should request quotes from both and compare feature-to-price ratios based on their specific needs.