Brevo vs Mailchimp
Marketing Automation pricing comparison · 2026
Brevo has a free plan, then from $9/user/mo, while Mailchimp has a free plan, then $13–$350/mo. Brevo is typically 10% more affordable, though your actual cost depends on tier and team size.
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Contract terms
The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
Comparing Brevo and Mailchimp for Marketing Automation solutions in 2026. This comparison covers pricing tiers, features, and value for different business sizes.
Plan-by-Plan Pricing
| Plan | Brevo | Mailchimp |
|---|---|---|
| Free | Free /month | Free /month |
| Starter (5,000 emails) | $9 /user/month | $13 /month |
| Starter | $9 /month | $20 /month |
| Standard (5,000 emails) | $18 /user/month | $350 /month |
| Standard | $18 /month | — |
| Standard (20,000 emails) | $65 /user/month | — |
| Professional | $499 /month | — |
| Enterprise | $2.5K /month | — |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Brevo
4 scenariosMailchimp
17 scenariosContract Terms
| Term | Brevo | Mailchimp |
|---|---|---|
| Auto-renewal | — | Yes |
| Cancellation | — | — |
| Minimum commitment | — | Monthly plans; Premium starts at $350/month (15% off the first 12 months for 10,000+ contacts) |
| Price escalation | — | Users report price increase email notifications with blank old/new price fields; no published escalation schedule |
| Can downgrade | Yes | Yes |
Continue researching
Our Verdict
Choose Brevo if their feature set aligns better with your use case. Choose Mailchimp if their platform better fits your specific requirements.
Frequently Asked Questions
01 Which is cheaper: Brevo or Mailchimp?
Both platforms offer custom pricing that varies based on company size, features needed, and contract terms. Request quotes from both vendors to compare at your specific usage level.
02 Which is better for small businesses: Brevo or Mailchimp?
Both platforms typically target mid-market and enterprise customers with custom pricing. Small businesses should request quotes from both and compare feature-to-price ratios based on their specific needs.