Customer.io vs Brevo
Marketing Automation pricing comparison · 2026
Customer.io pricing ranges from $0–$1000/month, while Brevo ranges from $9–$499/month. Brevo is typically 97% more affordable, though your actual cost depends on tier and team size.
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Customer.io and Brevo both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Customer.io | Brevo |
|---|---|---|
| Free | Free /month | $9 / |
| Essentials | $100 /month | $29 / |
| Premium | $1K /month | $69 / |
| Enterprise | Custom | $18 / |
| Standard (20,000 emails) | — | $65 / |
| Standard (100,000 emails) | — | $129 / |
| Professional | — | $499 / |
| Enterprise | — | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Customer.io
2 scenarios$145/month
Growing SaaS (10,000 Profiles)
Essentials base $100/month + $45 for 5,000 additional profiles at $0.009 each
$1,000
E-commerce App (50,000 Profiles)
+/month - Premium tier with custom volume for 50,000 profiles across multiple object types, plus SMS costs
Brevo
5 scenarios$216/year
Solo creator (5,000 emails/month)
$780/year
Growing business (20,000 emails/month)
$5,988/year
Marketing team on Professional plan
Market Intelligence
Customer.io
- Median annual cost
- $6,500
- Based on
- 14 deals
Brevo
- Median annual cost
- $252
- Based on
- 38 deals