Brevo vs Instapage
Marketing Automation pricing comparison · 2026
Brevo pricing ranges from $9–$499/month, while Instapage ranges from $79–$299/month. Brevo is typically 89% more affordable, though your actual cost depends on tier and team size.
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Brevo and Instapage both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Brevo | Instapage |
|---|---|---|
| Starter (5,000 emails) | $9 / | $99 /per month |
| Starter (20,000 emails) | $29 / | $199 /per month |
| Starter (100,000 emails) | $69 / | $299 /per month |
| Standard (5,000 emails) | $18 / | Custom |
| Standard (20,000 emails) | $65 / | — |
| Standard (100,000 emails) | $129 / | — |
| Professional | $499 / | — |
| Enterprise | Custom | — |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Brevo
5 scenarios$216/year
Solo creator (5,000 emails/month)
$780/year
Growing business (20,000 emails/month)
$5,988/year
Marketing team on Professional plan
Instapage
7 scenarios$948/year ($79/month x 12 months on annual Create plan for 15,000 visitors)
Solo Marketer (Create Plan, Annual Billing)
$1,908/year ($159/month x 12 months on annual Optimize plan for 30,000 visitors)
Growth Team (Optimize Plan, Annual Billing)
$2,868/year ($239/month x 12 months on annual Optimize 50K plan for 50,000 visitors)
Agency / High-Traffic Team (Optimize 50K, Annual Billing)
Market Intelligence
Brevo
- Median annual cost
- $252
- Based on
- 38 deals
Instapage
- Median annual cost
- $1,908
- Average negotiated discount
- 20% 0
Contract Terms
| Term | Brevo | Instapage |
|---|---|---|
| Auto-renewal | — | Yes |
| Cancellation | — | Cancel before trial ends to avoid charges |
| Minimum commitment | — | Monthly or annual billing available |
| Price escalation | — | Historical pattern of 10-20% annual price increases with plan restructuring every 1-2 years |
| Can downgrade | Yes | — |