ZoomInfo vs Apollo.io
AI Sales Tools pricing comparison · 2026
ZoomInfo pricing ranges from $0–$45000/per year, while Apollo.io ranges from $0–$149/user/month. Apollo.io is typically 100% more affordable, though your actual cost depends on tier and team size.
ZoomInfo and Apollo.io are both leading sales intelligence platforms, but they sit at very different price points. ZoomInfo's Professional plan starts at $14,995/year with its Advanced tier reaching $24,995/year, positioning it as an enterprise-grade solution. Apollo.io, by contrast, offers a free tier and paid plans ranging from $49 to $79/month per user (billed annually), making it far more accessible to startups and small sales teams.
Plan-by-Plan Pricing
| Plan | ZoomInfo | Apollo.io |
|---|---|---|
| ZoomInfo Lite (Free) | Free /per year | Free /month |
| Professional | Custom | $59 /month |
| Advanced | Custom | $99 /month |
| Elite | Custom | $149 /month |
| Free Trial (48 Hours) | Free /trial | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
ZoomInfo
9 scenariosApollo.io
3 scenariosMarket Intelligence
ZoomInfo
- Median annual cost
- $18,000
Apollo.io
- Median annual cost
- $684
- Based on
- 14 deals
Contract Terms
| Term | ZoomInfo | Apollo.io |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | End of contract term | Must cancel before renewal date; no cancellation or refund available after annual payment is processed |
| Minimum commitment | 1 year | 1 year (annual plan) |
| Price escalation | 30-42% annual increases common at renewal without prior warning | No published schedule; users report credit allowances have been reduced over time without notice |
| Can downgrade | No | — |
Our Verdict
Choose ZoomInfo if you need the deepest B2B contact database, intent data, and enterprise-grade integrations and your budget supports $14,995+/year. Choose Apollo.io if you want an affordable all-in-one prospecting and outreach platform starting at $49/month per user, especially if you're a startup or mid-market team looking to keep costs low.
Frequently Asked Questions
01 Is Apollo.io cheaper than ZoomInfo?
Yes, significantly. Apollo.io's Basic plan costs $49/month per user (billed annually), while ZoomInfo's cheapest paid plan (Professional) starts at $14,995/year. Even for a team of 5 users, Apollo.io would cost roughly $2,940/year compared to ZoomInfo's $14,995 minimum, making Apollo over 5x more affordable.
02 Which is better for small sales teams?
Apollo.io is the stronger choice for small sales teams. It offers a free tier with basic prospecting features, and paid plans start at just $49/month per user. ZoomInfo's annual contract starting at $14,995 is a steep commitment for teams that are still scaling their outbound sales operations.
03 Can Apollo.io replace ZoomInfo?
For many teams, yes. Apollo.io covers prospecting, email sequencing, and contact enrichment in a single platform at a fraction of ZoomInfo's cost. However, ZoomInfo still holds an edge in database depth, intent data, and enterprise compliance features, so larger organizations with complex data needs may find ZoomInfo's premium pricing justified.