Outreach vs Apollo.io
AI Sales Tools pricing comparison · 2026
Outreach pricing ranges from $0–$200/user/month, while Apollo.io ranges from $0–$149/user/month. Apollo.io is typically 24% more affordable, though your actual cost depends on tier and team size.
VS
Outreach and Apollo.io both operate in the ai sales tools category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Outreach | Apollo.io |
|---|---|---|
| Standard | $100 /user/month | Free /month |
| Professional | $130 /user/month | $59 /month |
| Enterprise | Custom | $99 /month |
| Unlimited | Custom | $149 /month |
| Enterprise | — | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Outreach
3 scenarios$100/month
Starter Setup
$130/month
Growing Business
Custom pricing — typically negotiated annually, contact sales for quote
Enterprise (100+ users)
Apollo.io
3 scenarios$0/month (free tier with basic features)
Solo / Getting Started
$99/month
Growing Business
Custom pricing — typically negotiated annually, contact sales for quote
Enterprise (100+ users)
Market Intelligence
Outreach
- Median annual cost
- $1,000
- Based on
- 235 deals
Apollo.io
- Median annual cost
- $684
- Based on
- 14 deals