Clari vs Apollo.io Pricing (2026)
Compare / Clari vs Apollo.io
Shortlist
Team size
25 seats

Clari vs Apollo.io

AI Sales Tools pricing comparison · 2026

Clari uses custom pricing, while Apollo.io ranges from $0–$149/user/month. These products use different pricing models ( vs Per-seat subscription), so a direct price comparison isn't meaningful — costs depend on usage volume and mix.

Visit
See pricing on each vendor's site
Above-the-fold path — each link opens the vendor's pricing page in a new tab.
Visit Clari pricing
Discount programs →
Visit Apollo.io pricing
Free plan limits → Discount programs →
Compare
2 products · AI Sales Tools
Side-by-side · live
Clari
Clari does not publish public pricing — all plans are custom-quoted through their sales te
verified 6d ago
$500 $684
View pricing →
Apollo.io
Apollo.
verified 12d ago
$500 $684
View pricing →
Verdict · Vendr median · year 1
Clari saves $184 vs Apollo.io · 25 seats
Cheapest $500
Spread 27%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Custom pricing
Custom
all tiers are quote-only
Professional
$30K/yr
year 1 license · $99/seat
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
↓ Lowest median
Median annual
$500/yr
Vendr · n=7 · limited data
Median annual
$684/yr
Vendr · n=14
REF · 01

Sources & confidence

Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.

Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources 2 sourced facts
1 contract · Vendr median
Last verified 6d ago
Confidence Limited confidence
Sources 13 sourced facts
8 hidden-cost · 2 contract · Vendr median · 2 review platforms
Last verified 1w ago
Confidence Medium confidence
REF · 02

Plans at a glance

Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.

Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 03

Hidden costs

Each cost is severity-ranked, with the dollar range quoted from its source (Vendr, Reddit, TrustRadius, BBB, official docs) — never our estimate.

Beyond the sticker
Severity-ranked, sourced
No hidden costs documented
5 documented
  • Credit Non-Rollover and Forced Upgrade Pressure
    10-25% of license costs
    2 sources
  • Automatic Annual Renewal Without Notice
    $588-$1,428/user/year
    1 source
  • Domain and Mailbox Lock-In (Rental, Not Ownership)
    5-15% of license costs
    1 source
  • Credits Consumed Without Results and No Audit Trail
    5-10% of license costs
    2 sources
  • Refund Difficulties and Slow Customer Support
    5-15% of license costs
    2 sources
REF · 04

Contract terms

The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.

Clari
Apollo.io
Auto-renewal
—
Yes
Cancellation
—
Must cancel before renewal date; no cancellation or refund available after annual payment is processed
Commitment
$25,000 annual minimum spend
1 year (annual plan)
Price escalation
—
No published schedule; users report credit allowances have been reduced over time without notice
Can downgrade
—
—
Based on 3 verified sources (Vendr · TrustRadius · BBB)
REF · 05

What users say

Aggregated, with sample sizes. We use whichever review platform has data.

User reviews
TrustRadius · Trustpilot · G2
No public ratings yet
Best for
Revenue operations and sales leadership teams needing pipeline visibility and forecast accuracy
Watch out
Overkill for small sales teams — spreadsheets sufficient for teams under 10-20 reps
Trustpilot
1.6/5 (25)
Best for
General users and teams
Watch out
Automatic annual renewal with no advance notice and no option to cancel after payment is processed
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit Clari pricing
Discount programs →
Visit Apollo.io pricing
Free plan limits → Discount programs →
License cost is computed from publicly listed plans (real math, list price × seats). Median annual cost is from Vendr's deal flow when available — see source badges. Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
AI Sales Tools

Clari

Custom pricing
/user/month
4 plans
Full pricing breakdown →
VS
AI Sales Tools

Apollo.io

$0–$149
/user/month
5 plans · Free tier
Full pricing breakdown →
⚖

Different Pricing Models

Direct price comparison isn't meaningful here — Clari uses pricing while Apollo.io uses Per-seat subscription pricing. Your actual cost will depend on usage volume, team size, or both. Here's each product in its native unit.

Clari

Custom pricing
See full Clari pricing →
vs
Per-seat subscription

Apollo.io

$0–$149 / user/month
See full Apollo.io pricing →

Clari and Apollo.io both operate in the ai sales tools category. This page compares their list pricing.

Plan-by-Plan Pricing

Plan Clari Apollo.io
Clari Forecast Custom Free /month
Clari Copilot Custom $59 /month
Clari Groove (Sales Engagement) Custom $99 /month
Full Platform (All Modules) Custom $149 /month
Enterprise — Custom

Market Intelligence

Clari

Median annual cost
$500
Based on
7 deals

Apollo.io

Median annual cost
$684
Based on
14 deals

Contract Terms

Term Clari Apollo.io
Auto-renewal — Yes
Cancellation — Must cancel before renewal date; no cancellation or refund available after annual payment is processed
Minimum commitment $25,000 annual minimum spend 1 year (annual plan)
Price escalation — No published schedule; users report credit allowances have been reduced over time without notice

Continue researching

Clari

Apollo.io

Related Comparisons