Clari vs Apollo.io
AI Sales Tools pricing comparison · 2026
Clari pricing ranges from $60–$160/user/month, while Apollo.io ranges from $0–$149/user/month. Both products are similarly priced at comparable tiers.
VS
Clari and Apollo.io both operate in the ai sales tools category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Clari | Apollo.io |
|---|---|---|
| Clari Core (Forecasting & Pipeline) | $120 /month | Free /month |
| Clari Copilot - Growth | $60 /month | $59 /month |
| Clari Copilot - Accelerator | $90 /month | $99 /month |
| Clari Copilot - Enterprise | $160 /month | $149 /month |
| Groove by Clari - Sales Engagement | $100 /month | Custom |
| Business Plan (Full Platform) | Custom | — |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Clari
4 scenarios$60/month
Starter Setup
$100/month
Growing Business
Custom pricing — typically negotiated annually, contact sales for quote
Enterprise (100+ users)
Apollo.io
3 scenarios$0/month (free tier with basic features)
Solo / Getting Started
$99/month
Growing Business
Custom pricing — typically negotiated annually, contact sales for quote
Enterprise (100+ users)
Market Intelligence
Clari
- Median annual cost
- $500
- Based on
- 7 deals
Apollo.io
- Median annual cost
- $684
- Based on
- 14 deals
Contract Terms
| Term | Clari | Apollo.io |
|---|---|---|
| Auto-renewal | — | Yes |
| Cancellation | — | Must cancel before renewal date; no cancellation or refund available after annual payment is processed |
| Minimum commitment | $25,000 annual minimum spend | 1 year (annual plan) |
| Price escalation | — | No published schedule; users report credit allowances have been reduced over time without notice |