Gong vs Apollo.io
AI Sales Tools pricing comparison · 2026
Gong is quote-based, while Apollo.io has a free plan, then $49–$119/user/mo. Apollo.io is typically 55% more affordable, though your actual cost depends on tier and team size.
Gong
Gong is the leading Revenue AI Operating System, pioneering the conversation intelligence
verified 4mo ago
$375
$684
Recorded annual contract medians
Gong
median is
$309
less than
Apollo.io
· different customer contracts; not a quote
Cheapest
$375
Spread
45%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Pricing model unknown
Pricing model unknown
no public list price found
Pricing model unknown
Pricing model unknown
no public list price found
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
↓ Lowest median
Median annual
$375/yr
Vendr · n=55
Median annual
$684/yr
Vendr · n=14
REF · 01
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources
2 sourced facts
1 hidden-cost · Vendr median
Last verified
4mo ago
Confidence
High confidence
Sources
27 sourced facts
22 hidden-cost · 2 contract · Vendr median · 2 review platforms
Last verified
2mo ago
Confidence
Medium confidence
REF · 02
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 04
Contract terms
The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.
Gong
Apollo.io
Auto-renewal
—
—
Cancellation
—
—
Commitment
1 year
Annual (reported by users; upfront payment required)
Price escalation
—
—
Can downgrade
—
—
REF · 05
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
User reviews
TrustRadius · Trustpilot · G2
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit Apollo.io pricing
Affiliate partner — does not affect ranking.
License cost is computed from publicly listed plans (real math, list price × seats).
Median annual cost is from Vendr's deal flow when available — see source badges.
Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
VS
Gong and Apollo.io both operate in the ai sales tools category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Gong | Apollo.io |
|---|---|---|
| Foundation (Core) | Custom | Free /month |
| Bundled (Core + Engage + Forecast) | Custom | Custom |
| Enterprise | Custom | Custom |
| Organization | — | Custom |
| Enterprise | — | Custom |
Market Intelligence
Gong
- Median annual cost
- $375
- Based on
- 55 deals
Apollo.io
- Median annual cost
- $684
- Based on
- 14 deals
Contract Terms
| Term | Gong | Apollo.io |
|---|---|---|
| Auto-renewal | — | — |
| Cancellation | — | — |
| Minimum commitment | 1 year | Annual (reported by users; upfront payment required) |