Gong vs Apollo.io
AI Sales Tools pricing comparison · 2026
Gong pricing ranges from $108–$250/user/month, while Apollo.io ranges from $0–$149/user/month. Apollo.io is typically 43% more affordable, though your actual cost depends on tier and team size.
VS
Gong and Apollo.io both operate in the ai sales tools category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Gong | Apollo.io |
|---|---|---|
| Foundation (Core) | Custom | Free /month |
| Bundled (Core + Engage + Forecast) | Custom | $59 /month |
| Enterprise | Custom | $99 /month |
| Organization | — | $149 /month |
| Enterprise | — | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Gong
3 scenarios$21,000
Small Sales Team (10 Reps)
$38,000/year - Based on $1,600/user/year Foundation plan ($16,000) plus $5,000 platform fee, totaling $21,000 annually. With the Bundled plan at $3,000/user/year, costs jump to $35,000 plus platform fee. Add $7,500 first-year onboarding, bringing year-one total to $28,500-$42,500. Effective cost: $175-$354/user/month.
$85,000
Mid-Market Team (50 Reps)
$160,000/year - At the 50-user tier ($1,520/user/year Foundation), base licensing is $76,000 plus $5,000-$10,000 platform fee. Bundled plan (Core + Engage + Forecast) at $2,880-$3,000/user/year reaches $144,000-$150,000 plus platform fees. First-year onboarding adds $15,000-$30,000. Budget $100,000-$190,000 for year one, with 5-15% annual increases thereafter.
$250,000
Enterprise Deployment (200+ Reps)
$400,000+/year - Enterprise deployments with 200+ seats at negotiated rates of $1,360-$2,500/user/year run $272,000-$500,000 in per-user licensing, plus $25,000-$50,000 platform fees. Vendr data shows a median negotiated price of $247,108 for large deployments (35% off list). First-year implementation can add $50,000-$65,000+. Three-year total cost of ownership commonly exceeds $1M.
Apollo.io
3 scenarios$0/month (free tier with basic features)
Solo / Getting Started
$99/month
Growing Business
Custom pricing — typically negotiated annually, contact sales for quote
Enterprise (100+ users)
Market Intelligence
Gong
- Median annual cost
- $375
- Based on
- 55 deals
Apollo.io
- Median annual cost
- $684
- Based on
- 14 deals
Contract Terms
| Term | Gong | Apollo.io |
|---|---|---|
| Auto-renewal | — | Yes |
| Cancellation | — | Must cancel before renewal date; no cancellation or refund available after annual payment is processed |
| Minimum commitment | 1 year | 1 year (annual plan) |
| Price escalation | — | No published schedule; users report credit allowances have been reduced over time without notice |