Salesloft vs Apollo.io Pricing (2026)
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Salesloft vs Apollo.io

AI Sales Tools pricing comparison · 2026

Salesloft pricing ranges from $75–$2000/per user/month, while Apollo.io ranges from $0–$149/user/month. Apollo.io is typically 32% more affordable, though your actual cost depends on tier and team size.

AI Sales Tools

Salesloft

$75–$2000
/per user/month
3 plans
Full pricing breakdown →
VS
AI Sales Tools

Apollo.io

$0–$149
/user/month
5 plans · Free tier
Full pricing breakdown →

Salesloft and Apollo.io both operate in the ai sales tools category. This page compares their list pricing.

Plan-by-Plan Pricing

Plan Salesloft Apollo.io
Advanced $165 /per user/month Free /month
Premier $198 /per user/month $59 /month
Elite (formerly Premier+) Custom $99 /month
Organization — $149 /month
Enterprise — Custom

Cost at Scale

Total cost of ownership — licenses, implementation, and hidden costs included.

Salesloft

3 scenarios
Custom pricing — typically negotiated annually, contact sales for quote
Enterprise (100+ users)
Around $145/per user/month on the most popular plan
Typical Usage
Around $145/per user/month on the most popular plan
Typical Usage

Apollo.io

3 scenarios
$0/month (free tier with basic features)
Solo / Getting Started
$99/month
Growing Business
Custom pricing — typically negotiated annually, contact sales for quote
Enterprise (100+ users)

Market Intelligence

Salesloft

Median annual cost
$2,376
Average negotiated discount
50%
0

Apollo.io

Median annual cost
$684
Based on
14 deals

What Users Say

Salesloft

Trustpilot
1.4/5 (10)
Top complaints
  • Aggressive auto-renewal tactics with hidden 60-day cancellation requirement
  • Poor customer service and threatening collection notices
  • Unreliable CRM integrations requiring frequent manual fixes

Apollo.io

Trustpilot
1.6/5 (25)
Top complaints
  • Automatic annual renewal with no advance notice and no option to cancel after payment is processed
  • Credits do not roll over and the platform is designed to force tier upgrades
  • Poor customer service with generic replies, long waits, and denied or delayed refunds

Hidden Costs

Beyond the sticker price — what catches buyers off guard.

Salesloft 5 hidden costs

critical
Auto-Renewal with 60-Day Cancellation Requirement $2,000-$2,400
high
Annual Price Escalation (7%) 7%
high
Forced Annual Prepayment $2,000-$2,400
medium
Poor CRM Integration Reliability 5-10% of license costs
medium
Limited Onboarding Support $1,000-$3,000
See all Salesloft hidden costs →

Apollo.io 5 hidden costs

high
Credit Non-Rollover and Forced Upgrade Pressure 10-25% of license costs
high
Automatic Annual Renewal Without Notice $588-$1,428/user/year
critical
Domain and Mailbox Lock-In (Rental, Not Ownership) 5-15% of license costs
high
Credits Consumed Without Results and No Audit Trail 5-10% of license costs
medium
Refund Difficulties and Slow Customer Support 5-15% of license costs
See all Apollo.io hidden costs →

Contract Terms

Term Salesloft Apollo.io
Auto-renewal Yes Yes
Cancellation 60 days before renewal Must cancel before renewal date; no cancellation or refund available after annual payment is processed
Minimum commitment 1 year 1 year (annual plan)
Price escalation 7% annual price increase standard, applied mid-contract No published schedule; users report credit allowances have been reduced over time without notice
Can downgrade No —
Start Salesloft Free Trial
Try Apollo.io Free

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