Salesloft vs Apollo.io Pricing (2026)
Compare / Salesloft vs Apollo.io
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Team size
25 seats

Salesloft vs Apollo.io

AI Sales Tools pricing comparison · 2026

Salesloft is quote-based, while Apollo.io has a free plan, then $49–$119/user/mo.

Visit
See pricing on each vendor's site
Above-the-fold path — each link opens the vendor's pricing page in a new tab.
Visit Salesloft pricing
Free plan limits → Discount programs →
Visit Apollo.io pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
Compare
2 products · AI Sales Tools
Side-by-side · live
Salesloft
Salesloft is a leading sales engagement platform that helps sales teams drive more revenue
verified today
$684 $2.4K
View pricing →
Apollo.io
Apollo.
verified 10w ago
$684 $2.4K
View pricing →
Recorded annual contract medians
Apollo.io median is $1.7K less than Salesloft · different customer contracts; not a quote
Cheapest $684
Spread 71%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Pricing model unknown
Pricing model unknown
no public list price found
Pricing model unknown
Pricing model unknown
no public list price found
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
Median annual
$2.4K/yr
Vendr · n=0 · limited data avg 50% negotiated
↓ Lowest median
Median annual
$684/yr
Vendr · n=14
REF · 01

Sources & confidence

Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.

Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources 16 sourced facts
10 hidden-cost · 3 contract · Vendr median · 2 review platforms
Last verified today
Confidence High confidence
Sources 27 sourced facts
22 hidden-cost · 2 contract · Vendr median · 2 review platforms
Last verified 2mo ago
Confidence Medium confidence
REF · 02

Plans at a glance

Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.

Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 03

Hidden costs

Each cost is severity-ranked, with the dollar range quoted from its source (Vendr, Reddit, TrustRadius, BBB, official docs) — never our estimate.

Beyond the sticker
Severity-ranked, sourced
5 documented
  • Auto-Renewal with 60-Day Cancellation Requirement
    $2,000-$2,400
    3 sources
  • Annual Price Escalation (7%)
    7%
    1 source
  • Forced Annual Prepayment
    $2,000-$2,400
    2 sources
  • Poor CRM Integration Reliability
    5-10% of license costs
    2 sources
  • Limited Onboarding Support
    $1,000-$3,000
    2 sources
5 documented
  • Credit Non-Rollover and Forced Upgrade Pressure
    10-25% of license costs
    2 sources
  • Automatic Annual Renewal Without Notice
    $588-$1,428/user/year
    1 source
  • Domain and Mailbox Lock-In (Rental, Not Ownership)
    5-15% of license costs
    1 source
  • Credits Consumed Without Results and No Audit Trail
    5-10% of license costs
    2 sources
  • Refund Difficulties and Slow Customer Support
    5-15% of license costs
    2 sources
REF · 04

Contract terms

The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.

Salesloft
Apollo.io
Auto-renewal
Yes
—
Cancellation
60 days before renewal
—
Commitment
1 year
Annual (reported by users; upfront payment required)
Price escalation
7% annual price increase standard, applied mid-contract
—
Can downgrade
No
—
Based on 5 verified sources (Vendr · TrustRadius · BBB)
REF · 05

What users say

Aggregated, with sample sizes. We use whichever review platform has data.

User reviews
TrustRadius · Trustpilot · G2
TrustRadius
7.7out of 5 (965)
Trustpilot
1.4out of 5 (10)
Watch out
Aggressive auto-renewal tactics with hidden 60-day cancellation requirement
Trustpilot
1.7out of 5 (21)
Best for
Individuals exploring B2B prospecting
Watch out
Sales team overpromises capabilities not available after purchase
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit Salesloft pricing
Free plan limits → Discount programs →
Visit Apollo.io pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
License cost is computed from publicly listed plans (real math, list price × seats). Median annual cost is from Vendr's deal flow when available — see source badges. Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
AI Sales Tools

Salesloft

Custom pricing
1 plan
Full pricing breakdown →
VS
AI Sales Tools

Apollo.io

Free plan; paid $49–$119
/user/mo
5 plans · Free tier
Full pricing breakdown →

Salesloft and Apollo.io both operate in the ai sales tools category. This page compares their list pricing.

Plan-by-Plan Pricing

Plan Salesloft Apollo.io
Salesloft Custom Free /month
Basic — Custom
Professional — Custom
Organization — Custom
Enterprise — Custom

Cost at Scale

Total cost of ownership — licenses, implementation, and hidden costs included.

Salesloft

1 scenario
Custom pricing — typically negotiated annually, contact sales for quote
Enterprise (100+ users)

Apollo.io

2 scenarios
$0/month (free tier with basic features)
Solo / Getting Started
Custom pricing — typically negotiated annually, contact sales for quote
Enterprise (100+ users)

Market Intelligence

Salesloft

Median annual cost
$2,376
Average negotiated discount
50%

Apollo.io

Median annual cost
$684
Based on
14 deals

What Users Say

Salesloft

Trustpilot
1.4out of 5 (10)
TrustRadius
7.7out of 10 (965)
Top complaints
  • Aggressive auto-renewal tactics with hidden 60-day cancellation requirement
  • Poor customer service and threatening collection notices
  • Unreliable CRM integrations requiring frequent manual fixes

Apollo.io

Trustpilot
1.7out of 5 (21)
Top complaints
  • Sales team overpromises capabilities not available after purchase
  • High email bounce rates and persistent data inaccuracies
  • Credits expire monthly with no rollover

Hidden Costs

Beyond the sticker price — what catches buyers off guard.

Salesloft 5 hidden costs

critical
Auto-Renewal with 60-Day Cancellation Requirement $2,000-$2,400
high
Annual Price Escalation (7%) 7%
high
Forced Annual Prepayment
medium
Poor CRM Integration Reliability 5-10% of license costs
medium
Limited Onboarding Support $1,000-$3,000 (source dated Aug 2023)
See all Salesloft hidden costs →

Apollo.io 11 hidden costs

high
Credit Non-Rollover and Forced Upgrade Pressure 10-25% of license costs
high
Automatic Annual Renewal Without Notice $588-$1,428/user/year
critical
Domain and Mailbox Lock-In (Rental, Not Ownership) 5-15% of license costs
high
Credits Consumed Without Results and No Audit Trail 5-10% of license costs
medium
Refund Difficulties and Slow Customer Support 5-15% of license costs
See all Apollo.io hidden costs →

Contract Terms

Term Salesloft Apollo.io
Auto-renewal Yes —
Cancellation 60 days before renewal —
Minimum commitment 1 year Annual (reported by users; upfront payment required)
Price escalation 7% annual price increase standard, applied mid-contract —
Can downgrade No —

Continue researching

Salesloft

Apollo.io

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