Apollo.io vs Clay (GTM Data Enrichment) Pricing (2026)
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Apollo.io vs Clay (GTM Data Enrichment)

AI Sales Tools pricing comparison · 2026

Apollo.io pricing ranges from $0–$149/user/month, while Clay (GTM Data Enrichment) ranges from $0–$800/month. Apollo.io is typically 34% more affordable, though your actual cost depends on tier and team size.

AI Sales Tools

Apollo.io

$0–$149
/user/month
5 plans · Free tier
Full pricing breakdown →
VS
AI Sales Tools

Clay (GTM Data Enrichment)

$0–$800
/month
4 plans · Free tier
Full pricing breakdown →

Apollo.io and Clay (GTM Data Enrichment) both operate in the ai sales tools category. This page compares their list pricing.

Plan-by-Plan Pricing

Plan Apollo.io Clay (GTM Data Enrichment)
Free Free /month Free /month
Basic $59 /month $149 /month
Professional $99 /month $349 /month
Organization $149 /month $800
Enterprise Custom —

Hidden Costs

Beyond the sticker price — what catches buyers off guard.

Apollo.io 5 hidden costs

high
Credit Non-Rollover and Forced Upgrade Pressure 10-25% of license costs
high
Automatic Annual Renewal Without Notice $588-$1,428/user/year
critical
Domain and Mailbox Lock-In (Rental, Not Ownership) 5-15% of license costs
high
Credits Consumed Without Results and No Audit Trail 5-10% of license costs
medium
Refund Difficulties and Slow Customer Support 5-15% of license costs
See all Apollo.io hidden costs →

Clay (GTM Data Enrichment) 3 hidden costs

high
Enterprise License Potentially Required for Full CRM Integration 20-50% of license costs
medium
Credit/Token-Based Overage Costs 10-30% of license costs
medium
Potential Agency Pricing Structure Changes 5-15% of license costs
See all Clay (GTM Data Enrichment) hidden costs →

Contract Terms

Term Apollo.io Clay (GTM Data Enrichment)
Auto-renewal Yes —
Cancellation Must cancel before renewal date; no cancellation or refund available after annual payment is processed —
Minimum commitment 1 year (annual plan) —
Price escalation No published schedule; users report credit allowances have been reduced over time without notice Rumored future pricing changes that could affect agency accounts; no confirmed uplift schedule found in sources.
Try Apollo.io Free
Try Clay (GTM Data Enrichment) Free

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