Apollo.io vs Clay (GTM Data Enrichment) Pricing (2026)
Compare / Apollo.io vs Clay (GTM Data Enrichment)
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Team size
25 seats

Apollo.io vs Clay (GTM Data Enrichment)

AI Sales Tools pricing comparison · 2026

Apollo.io has a free plan, then $49–$119/user/mo, while Clay (GTM Data Enrichment) has a free plan, then $167–$446/mo. Apollo.io is typically 74% more affordable, though your actual cost depends on tier and team size.

Visit
See pricing on each vendor's site
Above-the-fold path — each link opens the vendor's pricing page in a new tab.
Visit Apollo.io pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
Visit Clay pricing
Free plan limits → Discount programs →
Compare
2 products · AI Sales Tools
Side-by-side · live
Apollo.io
Apollo.
verified 10w ago
$684 $5.4K
View pricing →
Clay (GTM Data Enrichment)
Clay (GTM Data Enrichment) pricing starts at $0 for the Free plan, with the Launch plan at
verified 11w ago
$684 $5.4K
View pricing →
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Pricing model unknown
Pricing model unknown
no public list price found
Growth
$5.4K/yr
year 1 license · flat plan price
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
Median annual
$684/yr
Vendr · n=14
No Vendr data
—
Not in Vendr's deal flow
REF · 01

Sources & confidence

Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.

Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources 27 sourced facts
22 hidden-cost · 2 contract · Vendr median · 2 review platforms
Last verified 2mo ago
Confidence Medium confidence
Sources 5 sourced facts
4 hidden-cost · 1 contract
Last verified 2mo ago
Confidence Limited confidence
REF · 02

Plans at a glance

Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.

Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 03

Hidden costs

Each cost is severity-ranked, with the dollar range quoted from its source (Vendr, Reddit, TrustRadius, BBB, official docs) — never our estimate.

Beyond the sticker
Severity-ranked, sourced
5 documented
  • Credit Non-Rollover and Forced Upgrade Pressure
    10-25% of license costs
    2 sources
  • Automatic Annual Renewal Without Notice
    $588-$1,428/user/year
    1 source
  • Domain and Mailbox Lock-In (Rental, Not Ownership)
    5-15% of license costs
    1 source
  • Credits Consumed Without Results and No Audit Trail
    5-10% of license costs
    2 sources
  • Refund Difficulties and Slow Customer Support
    5-15% of license costs
    2 sources
3 documented
  • Enterprise License Potentially Required for Full CRM Integration
    20-50% of license costs
    1 source
  • Credit/Token-Based Overage Costs
    10-30% of license costs
    2 sources
  • Potential Agency Pricing Structure Changes
    5-15% of license costs
    1 source
REF · 04

Contract terms

The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.

Apollo.io
Clay
Auto-renewal
—
—
Cancellation
—
—
Commitment
Annual (reported by users; upfront payment required)
—
Price escalation
—
Rumored future pricing changes that could affect agency accounts; no confirmed uplift schedule found in sources.
Can downgrade
—
—
Based on 3 verified sources (Vendr · TrustRadius · BBB)
REF · 05

What users say

Aggregated, with sample sizes. We use whichever review platform has data.

User reviews
TrustRadius · Trustpilot · G2
Trustpilot
1.7out of 5 (21)
Best for
Individuals exploring B2B prospecting
Watch out
Sales team overpromises capabilities not available after purchase
No public ratings yet
Best for
Eval / solo users
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit Apollo.io pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
Visit Clay pricing
Free plan limits → Discount programs →
License cost is computed from publicly listed plans (real math, list price × seats). Median annual cost is from Vendr's deal flow when available — see source badges. Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
AI Sales Tools

Apollo.io

Free plan; paid $49–$119
/user/mo
5 plans · Free tier
Full pricing breakdown →
VS
AI Sales Tools

Clay (GTM Data Enrichment)

Free plan; paid $167–$446
/mo
4 plans · Free tier
Full pricing breakdown →

Apollo.io and Clay (GTM Data Enrichment) both operate in the ai sales tools category. This page compares their list pricing.

Plan-by-Plan Pricing

Plan Apollo.io Clay (GTM Data Enrichment)
Free Free /month Free /month
Basic Custom $167 /month
Professional Custom $446 /month
Organization Custom Custom
Enterprise Custom —

Hidden Costs

Beyond the sticker price — what catches buyers off guard.

Apollo.io 11 hidden costs

high
Credit Non-Rollover and Forced Upgrade Pressure 10-25% of license costs
high
Automatic Annual Renewal Without Notice $588-$1,428/user/year
critical
Domain and Mailbox Lock-In (Rental, Not Ownership) 5-15% of license costs
high
Credits Consumed Without Results and No Audit Trail 5-10% of license costs
medium
Refund Difficulties and Slow Customer Support 5-15% of license costs
See all Apollo.io hidden costs →

Clay (GTM Data Enrichment) 3 hidden costs

high
Enterprise License Potentially Required for Full CRM Integration 20-50% of license costs
medium
Credit/Token-Based Overage Costs 10-30% of license costs
medium
Potential Agency Pricing Structure Changes 5-15% of license costs
See all Clay (GTM Data Enrichment) hidden costs →

Contract Terms

Term Apollo.io Clay (GTM Data Enrichment)
Auto-renewal — —
Cancellation — —
Minimum commitment Annual (reported by users; upfront payment required) —
Price escalation — Rumored future pricing changes that could affect agency accounts; no confirmed uplift schedule found in sources.

Continue researching

Apollo.io

Clay (GTM Data Enrichment)

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